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1 | Which platforms do you primarily use for influencer marketing campaigns? (Select all that apply) | What type of influencers does your brand primarily engage with? | How much of your total marketing budget is allocated to influencer marketing? | How effective do you find influencer marketing in achieving your brand's marketing goals? | Are you planning to increase, decrease, or maintain your influencer marketing budget in the next year? | Which content format do you find most effective in influencer campaigns? | Do you use any technology or tools to manage influencer campaigns? (Select all that apply) | What is the biggest challenge you face with influencer marketing? | How do you measure the success of your influencer marketing campaigns? (Select all that apply) | Has your approach to influencer marketing changed due to any recent platform algorithm updates? | What types of influencer incentives do you typically use? (Select all that apply) | How frequently do you launch influencer marketing campaigns? | Do you believe influencer marketing integrates well with your other marketing efforts? | Which emerging trends do you expect will be most impactful for influencer marketing in the next year? (Select all that apply) | What percentage of your influencer marketing efforts are aimed at direct sales vs. brand awareness? | Submitted At | |||||||||||||||||||||||||||
2 | Micro influencers (10K–100K followers) | 21-30% | Very effective | Increase | Image posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Content alignment and brand fit | Engagement rates (likes, comments, shares) | Yes | Monetary compensation | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/22/2024 14:09:48 | ||||||||||||||||||||||||||||
3 | Stories | None | 4/22/2024 13:38:39 | ||||||||||||||||||||||||||||||||||||||||
4 | TikTok | Mega or celebrity influencers (1M+ followers) | Very effective | Live sessions | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Return on Investment (ROI) | Quarterly | Yes | More stringent measurement of ROI | Balanced approach | 4/22/2024 13:17:18 | ||||||||||||||||||||||||||||||||
5 | TikTok | Macro influencers (100K–1M followers) | More than 30% | Extremely effective | Increase | Stories | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Identifying the right influencers | Other (Please specify) | Yes | Monetary compensation | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly brand awareness | 4/22/2024 12:01:20 | |||||||||||||||||||||||||||
6 | Video posts | 4/22/2024 10:03:06 | |||||||||||||||||||||||||||||||||||||||||
7 | Micro influencers (10K–100K followers) | Less than 10% | Not effective | Increase | Video posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | 4/22/2024 10:02:30 | ||||||||||||||||||||||||||||||
8 | TikTok | Nano influencers (1K–10K followers) | 10-20% | Very effective | Maintain | None | Return on Investment (ROI) | Commissions based on sales | Yes | Mostly direct sales | 4/22/2024 7:21:20 | ||||||||||||||||||||||||||||||||
9 | Nano influencers (1K–10K followers) | Less than 10% | Slightly effective | Increase | Video posts | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Influencer fraud | Conversion rates (click-throughs, purchases) | No | Monetary compensation | Semi-annually | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/21/2024 21:14:46 | ||||||||||||||||||||||||||||
10 | TikTok | Micro influencers (10K–100K followers) | 10-20% | Very effective | Decrease | Video posts | None | Managing contracts and negotiations | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/20/2024 22:20:02 | |||||||||||||||||||||||||||
11 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Not effective | Increase | Video posts | None | Measuring ROI | Conversion rates (click-throughs, purchases) | Yes | Free products | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/20/2024 20:12:49 | |||||||||||||||||||||||||||
12 | TikTok | Macro influencers (100K–1M followers) | More than 30% | Extremely effective | Decrease | Stories | Campaign management tools (e.g., Grin, CreatorIQ) | Managing contracts and negotiations | Brand awareness (survey data, brand mentions) | Yes | Discounts and coupons | Annually | No | More stringent measurement of ROI | Balanced approach | 4/20/2024 18:11:12 | |||||||||||||||||||||||||||
13 | TikTok | Macro influencers (100K–1M followers) | More than 30% | Increase | Video posts | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Measuring ROI | Engagement rates (likes, comments, shares) | No | Free products | Annually | Yes | Increased use of AI for influencer discovery and management | Balanced approach | 4/20/2024 16:25:18 | ||||||||||||||||||||||||||||
14 | Nano influencers (1K–10K followers) | Not effective | Increase | Image posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | 4/20/2024 12:15:51 | |||||||||||||||||||||||||||||||
15 | 21-30% | Increase | Video posts | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Managing contracts and negotiations | Engagement rates (likes, comments, shares) | Yes | Free products | 4/20/2024 11:05:17 | ||||||||||||||||||||||||||||||||||
16 | TikTok | Nano influencers (1K–10K followers) | More than 30% | Very effective | Increase | Video posts | None | Measuring ROI | Conversion rates (click-throughs, purchases) | No | Free products | Monthly | Yes | More stringent measurement of ROI | Mostly direct sales | 4/20/2024 10:38:27 | |||||||||||||||||||||||||||
17 | TikTok | Micro influencers (10K–100K followers) | 10-20% | Very effective | Increase | Video posts | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Measuring ROI | Brand awareness (survey data, brand mentions) | Yes | Free products | Monthly | Yes | 4/20/2024 10:10:09 | |||||||||||||||||||||||||||||
18 | TikTok | Less than 10% | Increase | None | Yes | 4/20/2024 9:55:27 | |||||||||||||||||||||||||||||||||||||
19 | YouTube | Nano influencers (1K–10K followers) | 10-20% | Not effective | Increase | Video posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | No | Monetary compensation | Semi-annually | No | Other (Please specify) | Balanced approach | 4/20/2024 7:53:45 | |||||||||||||||||||||||||||
20 | YouTube | More than 30% | Maintain | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Other (Please specify) | Commissions based on sales | No | Other (Please specify) | 4/20/2024 3:21:08 | ||||||||||||||||||||||||||||||||||
21 | TikTok | Mega or celebrity influencers (1M+ followers) | More than 30% | Moderately effective | Increase | Video posts | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Content alignment and brand fit | Brand awareness (survey data, brand mentions) | Yes | Monetary compensation | Semi-annually | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/20/2024 2:30:56 | |||||||||||||||||||||||||||
22 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Not effective | Increase | Podcasts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Identifying the right influencers | Yes | 4/20/2024 0:12:03 | |||||||||||||||||||||||||||||||||
23 | Nano influencers (1K–10K followers) | Not effective | Increase | Image posts | None | Content alignment and brand fit | Brand awareness (survey data, brand mentions) | Yes | Monetary compensation | Annually | Yes | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/19/2024 23:00:01 | |||||||||||||||||||||||||||||
24 | TikTok | Mega or celebrity influencers (1M+ followers) | 10-20% | Extremely effective | Podcasts | Managing contracts and negotiations | Yes | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Balanced approach | 4/19/2024 21:20:58 | ||||||||||||||||||||||||||||||||
25 | 4/19/2024 20:25:16 | ||||||||||||||||||||||||||||||||||||||||||
26 | Nano influencers (1K–10K followers) | 21-30% | Moderately effective | Increase | Video posts | None | Measuring ROI | Engagement rates (likes, comments, shares) | No | Discounts and coupons | Annually | Yes | Increased use of AI for influencer discovery and management | Balanced approach | 4/19/2024 20:13:09 | ||||||||||||||||||||||||||||
27 | TikTok | Nano influencers (1K–10K followers) | 10-20% | Moderately effective | Increase | Video posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Discounts and coupons | Semi-annually | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Balanced approach | 4/19/2024 19:36:14 | |||||||||||||||||||||||||||
28 | 4/19/2024 19:32:05 | ||||||||||||||||||||||||||||||||||||||||||
29 | Nano influencers (1K–10K followers) | 21-30% | Very effective | Maintain | Live sessions | Campaign management tools (e.g., Grin, CreatorIQ) | Content alignment and brand fit | Brand awareness (survey data, brand mentions) | No | Discounts and coupons | Semi-annually | Yes | Enhanced focus on micro and nano influencers | Mostly brand awareness | 4/19/2024 15:23:34 | ||||||||||||||||||||||||||||
30 | Nano influencers (1K–10K followers) | Less than 10% | Moderately effective | Maintain | Video posts | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Managing contracts and negotiations | Engagement rates (likes, comments, shares) | Yes | Monetary compensation | Semi-annually | Yes | Increased use of AI for influencer discovery and management | Balanced approach | 4/19/2024 15:22:17 | ||||||||||||||||||||||||||||
31 | TikTok | Yes | Monetary compensation | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/19/2024 15:18:16 | |||||||||||||||||||||||||||||||||||
32 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Slightly effective | Increase | Image posts | None | Identifying the right influencers | Conversion rates (click-throughs, purchases) | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/19/2024 14:47:53 | ||||||||||||||||||||||||||||
33 | Nano influencers (1K–10K followers) | Less than 10% | Slightly effective | Increase | Video posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Commissions based on sales | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly brand awareness | 4/22/2024 15:06:21 | ||||||||||||||||||||||||||||
34 | YouTube | Micro influencers (10K–100K followers) | 21-30% | Very effective | Decrease | Stories | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Managing contracts and negotiations | Brand awareness (survey data, brand mentions) | Yes | Discounts and coupons | Semi-annually | Yes | Enhanced focus on micro and nano influencers | Mostly brand awareness | 4/22/2024 15:52:38 | |||||||||||||||||||||||||||
35 | TikTok | Micro influencers (10K–100K followers) | Less than 10% | Moderately effective | Increase | Video posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Managing contracts and negotiations | Engagement rates (likes, comments, shares) | Yes | Monetary compensation | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/22/2024 16:50:09 | |||||||||||||||||||||||||||
36 | TikTok | More than 30% | Maintain | Video posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Identifying the right influencers | Engagement rates (likes, comments, shares) | Commissions based on sales | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/22/2024 17:26:54 | |||||||||||||||||||||||||||||||
37 | Less than 10% | Increase | None | Engagement rates (likes, comments, shares) | Commissions based on sales | Monthly | Yes | Mostly direct sales | 4/22/2024 17:47:59 | ||||||||||||||||||||||||||||||||||
38 | Nano influencers (1K–10K followers) | Less than 10% | Not effective | Increase | Video posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | No | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Balanced approach | 4/22/2024 18:28:14 | ||||||||||||||||||||||||||||
39 | Macro influencers (100K–1M followers) | Less than 10% | Moderately effective | Maintain | Video posts | None | Identifying the right influencers | Return on Investment (ROI) | No | Free products | Annually | Yes | Increased use of AI for influencer discovery and management | 4/22/2024 22:05:11 | |||||||||||||||||||||||||||||
40 | TikTok | Nano influencers (1K–10K followers) | 21-30% | Slightly effective | Increase | Image posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/23/2024 3:27:54 | |||||||||||||||||||||||||||
41 | TikTok | Not effective | 4/23/2024 3:31:09 | ||||||||||||||||||||||||||||||||||||||||
42 | Nano influencers (1K–10K followers) | 21-30% | Not effective | Increase | Image posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/23/2024 5:05:33 | ||||||||||||||||||||||||||||
43 | Nano influencers (1K–10K followers) | Not effective | Increase | Video posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/23/2024 5:38:17 | |||||||||||||||||||||||||||||
44 | 4/23/2024 5:56:46 | ||||||||||||||||||||||||||||||||||||||||||
45 | Mega or celebrity influencers (1M+ followers) | More than 30% | Slightly effective | Decrease | Stories | Campaign management tools (e.g., Grin, CreatorIQ) | Measuring ROI | Engagement rates (likes, comments, shares) | Yes | Free products | Quarterly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly brand awareness | 4/23/2024 7:04:01 | ||||||||||||||||||||||||||||
46 | Nano influencers (1K–10K followers) | Less than 10% | Moderately effective | Increase | Image posts | None | Measuring ROI | Engagement rates (likes, comments, shares) | No | Free products | Monthly | Yes | Increased use of AI for influencer discovery and management | Balanced approach | 4/23/2024 7:26:30 | ||||||||||||||||||||||||||||
47 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Not effective | Increase | Video posts | None | 4/23/2024 7:34:24 | |||||||||||||||||||||||||||||||||||
48 | 4/23/2024 7:47:43 | ||||||||||||||||||||||||||||||||||||||||||
49 | Nano influencers (1K–10K followers) | 10-20% | Moderately effective | Increase | Podcasts | None | Content alignment and brand fit | Engagement rates (likes, comments, shares) | Yes | Commissions based on sales | Monthly | Yes | Increased use of AI for influencer discovery and management | Balanced approach | 4/23/2024 8:54:18 | ||||||||||||||||||||||||||||
50 | Less than 10% | Maintain | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Managing contracts and negotiations | Brand awareness (survey data, brand mentions) | Yes | Semi-annually | Increased use of AI for influencer discovery and management | Balanced approach | 4/23/2024 9:47:59 | |||||||||||||||||||||||||||||||||
51 | Nano influencers (1K–10K followers) | Very effective | Maintain | Image posts | Measuring ROI | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/23/2024 10:31:57 | |||||||||||||||||||||||||||||||
52 | TikTok | Micro influencers (10K–100K followers) | 10-20% | Slightly effective | Decrease | Video posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | 4/23/2024 11:53:52 | |||||||||||||||||||||||||||||||||||
53 | Micro influencers (10K–100K followers) | More than 30% | Increase | Other (Please specify) | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Other (Please specify) | Mostly direct sales | 4/23/2024 13:51:21 | ||||||||||||||||||||||||||||||
54 | Less than 10% | Increase | Yes | Monthly | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/23/2024 15:10:28 | ||||||||||||||||||||||||||||||||||||
55 | Nano influencers (1K–10K followers) | Less than 10% | Moderately effective | Increase | Video posts | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Identifying the right influencers | Conversion rates (click-throughs, purchases) | Yes | Free products | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly brand awareness | 4/23/2024 15:21:38 | ||||||||||||||||||||||||||||
56 | Micro influencers (10K–100K followers) | Less than 10% | Extremely effective | Increase | Video posts | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Content alignment and brand fit | Engagement rates (likes, comments, shares) | Yes | Monetary compensation | Quarterly | Yes | Enhanced focus on micro and nano influencers | Balanced approach | 4/23/2024 15:24:08 | ||||||||||||||||||||||||||||
57 | Nano influencers (1K–10K followers) | Less than 10% | Not effective | Increase | Stories | Campaign management tools (e.g., Grin, CreatorIQ) | Managing contracts and negotiations | Brand awareness (survey data, brand mentions) | No | Commissions based on sales | Annually | No | Balanced approach | 4/23/2024 17:22:16 | |||||||||||||||||||||||||||||
58 | 4/23/2024 18:06:01 | ||||||||||||||||||||||||||||||||||||||||||
59 | YouTube | Nano influencers (1K–10K followers) | 10-20% | Very effective | Increase | Podcasts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Measuring ROI | Conversion rates (click-throughs, purchases) | Yes | Commissions based on sales | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly brand awareness | 4/23/2024 19:07:55 | |||||||||||||||||||||||||||
60 | Nano influencers (1K–10K followers) | Less than 10% | Moderately effective | Maintain | Video posts | None | Identifying the right influencers | Conversion rates (click-throughs, purchases) | No | Monetary compensation | Semi-annually | Yes | Enhanced focus on micro and nano influencers | Balanced approach | 4/23/2024 19:11:32 | ||||||||||||||||||||||||||||
61 | TikTok | More than 30% | Very effective | Maintain | Video posts | Other (Please specify) | Content alignment and brand fit | Other (Please specify) | Yes | Free products | Annually | Yes | Other (Please specify) | Balanced approach | 4/23/2024 19:45:02 | ||||||||||||||||||||||||||||
62 | Nano influencers (1K–10K followers) | 10-20% | Moderately effective | Increase | Image posts | None | Identifying the right influencers | Brand awareness (survey data, brand mentions) | No | Free products | Quarterly | Yes | Other (Please specify) | Mostly direct sales | 4/23/2024 21:01:44 | ||||||||||||||||||||||||||||
63 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Extremely effective | Increase | Video posts | None | Measuring ROI | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly brand awareness | 4/23/2024 21:04:06 | |||||||||||||||||||||||||||
64 | Micro influencers (10K–100K followers) | Slightly effective | Increase | Stories | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Commissions based on sales | Annually | Yes | Enhanced focus on micro and nano influencers | Balanced approach | 4/23/2024 22:37:31 | |||||||||||||||||||||||||||||
65 | Micro influencers (10K–100K followers) | Moderately effective | Live sessions | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Managing contracts and negotiations | Conversion rates (click-throughs, purchases) | No | Discounts and coupons | Annually | No | Increased use of AI for influencer discovery and management | Mostly brand awareness | 4/24/2024 3:30:38 | ||||||||||||||||||||||||||||||
66 | Nano influencers (1K–10K followers) | 10-20% | Slightly effective | Decrease | Image posts | None | Measuring ROI | Yes | Mostly direct sales | 4/24/2024 4:24:39 | |||||||||||||||||||||||||||||||||
67 | TikTok | Less than 10% | Increase | None | Engagement rates (likes, comments, shares) | Free products | Yes | Mostly direct sales | 4/24/2024 8:28:21 | ||||||||||||||||||||||||||||||||||
68 | Nano influencers (1K–10K followers) | 10-20% | Slightly effective | Yes | Commissions based on sales | Other (Please specify) | 4/24/2024 8:54:41 | ||||||||||||||||||||||||||||||||||||
69 | Podcasts | Other (Please specify) | 4/24/2024 8:59:59 | ||||||||||||||||||||||||||||||||||||||||
70 | Slightly effective | Conversion rates (click-throughs, purchases) | Monetary compensation | Yes | Mostly direct sales | 4/24/2024 9:02:21 | |||||||||||||||||||||||||||||||||||||
71 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Very effective | Increase | Video posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Commissions based on sales | Monthly | Yes | Increased use of AI for influencer discovery and management | 4/24/2024 9:18:50 | ||||||||||||||||||||||||||||
72 | Less than 10% | Increase | Image posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Identifying the right influencers | Other (Please specify) | No | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly brand awareness | 4/24/2024 9:19:32 | ||||||||||||||||||||||||||||||
73 | Nano influencers (1K–10K followers) | 10-20% | Not effective | Increase | Image posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Measuring ROI | Conversion rates (click-throughs, purchases) | Yes | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/24/2024 10:38:59 | ||||||||||||||||||||||||||||
74 | TikTok | Nano influencers (1K–10K followers) | Very effective | None | Conversion rates (click-throughs, purchases) | Yes | Monthly | Increased use of AI for influencer discovery and management | 4/24/2024 11:17:20 | ||||||||||||||||||||||||||||||||||
75 | TikTok | Macro influencers (100K–1M followers) | Less than 10% | Very effective | Maintain | Live sessions | Campaign management tools (e.g., Grin, CreatorIQ) | Influencer fraud | Conversion rates (click-throughs, purchases) | Yes | Free products | Quarterly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/24/2024 13:30:27 | |||||||||||||||||||||||||||
76 | YouTube | Macro influencers (100K–1M followers) | 21-30% | Not effective | Increase | Image posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/24/2024 13:34:04 | |||||||||||||||||||||||||||
77 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Moderately effective | Increase | Video posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/24/2024 16:53:52 | |||||||||||||||||||||||||||
78 | YouTube | Nano influencers (1K–10K followers) | Less than 10% | Not effective | Increase | Video posts | None | Measuring ROI | Yes | Semi-annually | Growth of video content (e.g., TikTok, Instagram Reels) | Balanced approach | 4/24/2024 17:25:50 | ||||||||||||||||||||||||||||||
79 | YouTube | Mega or celebrity influencers (1M+ followers) | Less than 10% | Not effective | Stories | None | Conversion rates (click-throughs, purchases) | No | Free products | Annually | No | Enhanced focus on micro and nano influencers | Mostly direct sales | 4/24/2024 18:35:02 | |||||||||||||||||||||||||||||
80 | Nano influencers (1K–10K followers) | 10-20% | Not effective | Increase | Image posts | Campaign management tools (e.g., Grin, CreatorIQ) | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly brand awareness | 4/24/2024 19:34:58 | ||||||||||||||||||||||||||||
81 | Nano influencers (1K–10K followers) | Less than 10% | Not effective | Increase | Image posts | None | Influencer fraud | Brand awareness (survey data, brand mentions) | Yes | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Balanced approach | 4/24/2024 19:37:00 | ||||||||||||||||||||||||||||
82 | TikTok | Micro influencers (10K–100K followers) | 21-30% | Not effective | Increase | Video posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Monetary compensation | Monthly | Increased use of AI for influencer discovery and management | Mostly brand awareness | 4/24/2024 19:59:18 | ||||||||||||||||||||||||||||
83 | TikTok | Mega or celebrity influencers (1M+ followers) | More than 30% | Very effective | Increase | Live sessions | Other (Please specify) | Measuring ROI | Return on Investment (ROI) | Yes | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/24/2024 20:02:12 | |||||||||||||||||||||||||||
84 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Not effective | Increase | Video posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | No | Free products | Semi-annually | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/24/2024 20:55:07 | |||||||||||||||||||||||||||
85 | TikTok | More than 30% | Not effective | Yes | 4/24/2024 21:03:42 | ||||||||||||||||||||||||||||||||||||||
86 | Nano influencers (1K–10K followers) | Less than 10% | Slightly effective | Increase | Video posts | None | Identifying the right influencers | 4/24/2024 22:15:44 | |||||||||||||||||||||||||||||||||||
87 | Macro influencers (100K–1M followers) | 10-20% | Increase | Live sessions | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Influencer fraud | Engagement rates (likes, comments, shares) | Yes | Commissions based on sales | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly brand awareness | 4/25/2024 0:24:57 | |||||||||||||||||||||||||||||
88 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Not effective | Increase | Video posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/25/2024 1:03:31 | |||||||||||||||||||||||||||
89 | TikTok | Macro influencers (100K–1M followers) | Less than 10% | Extremely effective | Maintain | Live sessions | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Managing contracts and negotiations | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Increased use of AI for influencer discovery and management | 4/25/2024 2:56:26 | ||||||||||||||||||||||||||||
90 | Less than 10% | Extremely effective | Video posts | None | Engagement rates (likes, comments, shares) | Yes | Free products | Yes | Mostly direct sales | 4/25/2024 4:01:12 | |||||||||||||||||||||||||||||||||
91 | Nano influencers (1K–10K followers) | Stories | None | 4/25/2024 5:10:09 | |||||||||||||||||||||||||||||||||||||||
92 | 21-30% | Very effective | Video posts | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Commissions based on sales | Monthly | Yes | Increased use of AI for influencer discovery and management | Mostly direct sales | 4/25/2024 5:27:13 | |||||||||||||||||||||||||||||||
93 | YouTube | Nano influencers (1K–10K followers) | Less than 10% | Very effective | Increase | Video posts | Conversion rates (click-throughs, purchases) | Yes | Free products | Monthly | Yes | Growth of video content (e.g., TikTok, Instagram Reels) | Mostly direct sales | 4/25/2024 6:45:33 | |||||||||||||||||||||||||||||
94 | Micro influencers (10K–100K followers) | Less than 10% | Slightly effective | Decrease | Stories | Analytics and measurement tools (e.g., Hootsuite, Google Analytics) | Managing contracts and negotiations | Conversion rates (click-throughs, purchases) | Yes | Free products | Semi-annually | No | Increased use of AI for influencer discovery and management | Mostly brand awareness | 4/25/2024 6:57:25 | ||||||||||||||||||||||||||||
95 | TikTok | Nano influencers (1K–10K followers) | Less than 10% | Increase | Video posts | None | Identifying the right influencers | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Increased use of AI for influencer discovery and management | Mostly brand awareness | 4/25/2024 6:58:31 | |||||||||||||||||||||||||||||
96 | YouTube | Nano influencers (1K–10K followers) | Less than 10% | Slightly effective | Increase | Video posts | None | Influencer fraud | Engagement rates (likes, comments, shares) | Yes | Free products | Monthly | Yes | Enhanced focus on micro and nano influencers | Mostly direct sales | 4/25/2024 6:59:01 | |||||||||||||||||||||||||||
97 | Micro influencers (10K–100K followers) | 10-20% | Slightly effective | Decrease | Video posts | Influencer discovery platforms (e.g., Upfluence, AspireIQ) | Measuring ROI | Conversion rates (click-throughs, purchases) | Yes | Monetary compensation | Semi-annually | Yes | More stringent measurement of ROI | 4/25/2024 7:30:55 | |||||||||||||||||||||||||||||
98 | Micro influencers (10K–100K followers) | More than 30% | Very effective | Maintain | Campaign management tools (e.g., Grin, CreatorIQ) | Identifying the right influencers | Return on Investment (ROI) | Yes | Monetary compensation | Monthly | Yes | More stringent measurement of ROI | Mostly direct sales | 4/25/2024 7:59:54 | |||||||||||||||||||||||||||||
99 | TikTok | Nano influencers (1K–10K followers) | 21-30% | Very effective | Video posts | None | Engagement rates (likes, comments, shares) | Yes | Monthly | Growth of video content (e.g., TikTok, Instagram Reels) | Balanced approach | 4/25/2024 8:13:15 | |||||||||||||||||||||||||||||||
100 | TikTok | Nano influencers (1K–10K followers) | Monthly | Yes | More stringent measurement of ROI | Mostly brand awareness | 4/25/2024 8:24:33 |