eCommerce Event Insights
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eCommerce Event Insights
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MetricTriggerEventInsights
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Activation / RetentionUser adds a product to cartAdd to CartHow many times each product is added?
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Which steps cause problem for users during the purchase process?
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What is the ratio of products added vs products in cart at checkout?
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User views product detail pageView ProductWhich products are the most viewed?
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What percentage of the viewed products is being added to cart once they are viewed?
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What percentage is bought once the products are viewed?
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Which categories are the most visited by users?
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Do users visit the product details page recommended by your eCommerce site?
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ActivationUser wants to make paymentProceed to CheckoutWhat percentage of users is transitioned from checkout to purchase?
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Which steps cause problems for users during the purchase process?
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User selects payment method during the check out processPayment Method SelectionWhich steps cause problem for users during the purchase process?
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What are the most popular payment methods?
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Do users with a specific payment types have high cart abandonment rates or not convert at all?
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User hits "Search" buttonSearchDo users come to your eCommerce site for a specific product?
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Do they find it? (Is the search successful?)
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Do they buy when they find it? (Is checkout after search successful?)
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ConversionUser wants to add products their cartsContinue ShoppingWhat percentage of users continue shopping versus single item purchase?
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Which steps cause problem for users during the purchase process?
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Users wondering about your campaign on the homepageHome Page PromotionWhich campaign is more effective than the other promotions on your homepage?
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Which products are viewed the most?
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What percentage is being added to cart once the products are viewed?
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After a product is viewed, what is the percentage of buying?
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User creates account succesfullyAccount CreatedWhat's the conversion rate from visitors to users?
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Which steps cause problem for users during the purchase process?
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RetentionUser delete products on their cartsCart Abandonded
Are there certain patterns of cart size, value, fees, discount or any other reasons causing users to abandon carts?
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Can I send push notification or e-mail to notify users who have abandonded and get them back to purchase?
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RevenueUser complete purchase successfullyPuchase SuccessfulWhich steps cause problem for users during the purchase process?
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What are the different cohorts of users that completed purchase?
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Which products are sold the most?
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ReferralUser shares a product successfullyShare ProductsWhich products are suggested the most by users?
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What platforms do users use the most when sharing?
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