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Dateitemtitlecross promoattendeessent to
(reach)		percent opened
(engagement)		percent clicked (survey link)notes
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11/14/2022mail - chimpthis wednesday: huddle to finalize our survey game planmgex10247.111.8
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11/16/2022mail - chimpreminder: meeting today at 11:30 central10153.526.7
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11/21/2022mail - chimpsave the date: open office hours next week10149.57.9
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1/13/2023mail - chimpsave the date! (and sneak-peek!)10150.515.8
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1/18/2023mail - chimpsurvey is live! here's the distribution toolkit!10157.414.9
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2/6/2023mail - chimpadvisory group lunch tmrw/tuesday10145.515.2
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3/22/2023mail - chimpMMIH survey update110
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6/16/2023mail - chimpmailchimp invite to Advisory Group meeting 7116
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8/7/2023mail - chimpmgex119included mgex logo & link
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​50.58333333
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2/6/2023mail - emailLaura Foell sent ad to Iowa Corn Growers, who sent it to their Animal Ag & Environment committees
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2/10/2023mail - emailJeff Duchene, dedicated email to his whole list re: the survey.long paragraph with hyperlink
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11/9/2022media - earned - articleProgressive Forage article by Laura: maximizing the value of integrated crop & livestock systemsPDF saved
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1/20/2023media - earned - articleATTRA News
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1/20/2023media - earned - articleMorning Ag ClipsPDF saved
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1/31/2023media - earned - articleDairy Business News "mmih survey asks about livestock+crops"PDF saved
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4/1/2023media - earned - articleMarbleseed Organic Broadcaster article page 1414,5004500 print, 10k digital
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4/15/2023media - earned - articleMN Cattlmens article page 8mgex950printed in exchange for letting keep $500 overpayment
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4/17/2023media - earned - articleUMN crop news blogby Anna Cates
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5/25/23media - earned - articleMOOS podcastJane interviewed
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5/30/2023media - earned - articleSuccessful Farming: "Level Up On Soil Health With Livestock"mgexLaura article, MMIH survey hyperlink in section titled "Seeking Connections"
https://www.agriculture.com/crops/soil-health/level-up-on-soil-health-with-livestock
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6/14/2023media - earned - articleMidwest Farm Report radio segmentglbw30k visits to website450031+ downloads of lauras podcastLaura interviewed, great 10-minute segment and accompanying writeup
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7/31/2023media - earned - articleMOOS Room podcastJane interviewed about MMIH
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1/15/2023media - earned - blurbUMRI newsletter
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1/25/2023media - earned - blurbATTRA newsletter
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2/1/2023media - earned - blurbPasture Project "take the mmih crops & livestock survey"
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2/2/2023media - earned - blurbMarbleseed "organic news, a regional project..."11,000
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2/8/2023media - earned - blurbWI Soybean Program "wanted: farmer input on integration of crops & livestock"
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2/15/2023media - earned - blurbLSP newsletter
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2/20/2023media - earned - blurbEnvironmental Inititive will promote on social media & 2 newsletter that go to industry partners
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2/21/2023media - earned - blurbPFI small grains newsletter
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2/22/2023media - earned - blurbMN Farmers Union will include blurb in thier newsletter
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3/15/2023media - earned - blurbIowa Extension843Paragraph in the March newsletter, 843 recipients.
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3/17/2023media - earned - blurbIL Soy news postfrom Jennifer Jones: "We are also planning to share about this on our ILSoyAdvisor Twitter and Facebook accounts, as well as the next ILSoyAdvisor newsletter. The ISA Fast Five newsletter will also be advertising the survey in an upcoming edition."
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3/17/2023media - earned - blurbIL Soy publishes survey press release
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3/20/2023media - earned - blurbIowa Cattlemens digital newsletter blurb4597172214
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3/23/2023media - earned - blurbWI Cattlemens newsletter, ad offering Amazon gift card to first 30 people to fill out the survey.250
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3/23/2023media - earned - blurbMN Cattlemens - ad in e-newsletter2169
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4/6/2023media - earned - blurbIowa Soybean Weekly newsletter blurb10,000325numbers are average across all their weekly newsletters
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4/15/2023media - earned - blurbIowa Cattlemens ad in Pencheck newsletter6
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4/15/2023media - earned - blurbMN Cattlemens infographic ad page 5950
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4/17media - earned - blurbMinnesota Crop News
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4/20/23media - earned - blurbIllinois Sustainable Ag Partnership, newsletter inclusions1870will include in a few newsletters, first appeared in April 2023
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5/26/2023media - earned - blurbIFGC websiteMMIH survey is front/center on IFGC website, with additional pop-up leading to survey
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6/28/2023media - earned - blurbWI Soysconsin newsletterthanks Nancy K!
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1/23/2023media - earned - socialLexi Schank uses toolkit to post on FB, + 4 additional shares
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1/26/2023media - earned - socialSARE (MN)
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2/16/2023media - earned - socialIN NRCS - state head says will promo on twitter
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2/20/2023media - earned - socialEnvironmental Inititive will promote on social media & 2 newsletter that go to industry partners
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3/1/2023media - earned - socialHoosier Young Farmer Coalition, ongoing social media throughout year
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3/8/2023media - earned - socialIowa Extension ran Facebook promo6324112reach = 632, engagement = 41, clicks = 12.
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3/28/2023media - earned - socialMN Cattlemens posted on Facebook3500
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4/15/2023media - earned - socialIowa Cattlemens facebook post80084815
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6/9/2023media - earned - socialMU facebk post
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9/29/2023media - earned - socialIowa Nature Conservancy (Little Sioux)
Facebook & Instagram posts		Amy Crouch posted the 1-square "what's needed"
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1/16/2023media - issued PRsurvey releasemgex31
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1/19/2023physical eventSauk County (WI) Winter Grazing conference30full-page flyers distributed in participant packets, survey announced twice by 2 different presenters. (Laura Paine)
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1/24/2023physical eventCaroline VS printed 500 postcards to distribute at Marbleseed Conference, distributed at multiple booths
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2/4/2023physical eventGrassworks Conferencemgex45MGEx demo as part of larger presentation
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2/4/2023physical eventGrassworks Conference - flyers at several booths: DATCP, GL2.0, PFI, DNR, MGEx550
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2/7/2023physical eventWI Corn Expo
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2/11/2023physical eventSFA conferenceJane handed out "business card" sized ads, and wore a homemade necklace with "ask me about" and QR code on the back. Go Jane!
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2/11/2023physical eventWI Cattlemens conference. Powerpoint slide and flyer handouts.100
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2/15/23physical eventWinnebago Waterways 2023 Farmer Roundtable100-125Attendance about 50% crop and 50% livestock farmers. Rachel Bouressa distributed flyers and hosted a roundtable discussion about integration.
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2/20/2023physical eventHeart of America 3-day conference. Keith Johnson printed 175 full-page-color flyers and bag-stuffed for all attendees. Additional on tables.188
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2/20/2023physical eventPete Huff mentioned survey in his presentation at Heart of America conference188
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2/24/2023physical eventMOSES/Marbleseed Conference: Caroline VS printed & distributed several hundred postcards to various booths....list forthcoming
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3/2/2023physical eventPFI Covers & Grains conference - slide & handouts135
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3/2/2023physical eventIvan Dozier sharing PPT slide in "Seeding Your Covers" workshop, Champaign IL
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3/4/2023physical eventNW WI Grazing Conference100-150Lynn Johnson
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3/7/2023physical eventEmbarras Regenerative Grazing workshop
Laura Paine distribute flyers
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3/8/2023physical eventMidwest Soil Health Conference: Izzak Walton distributed MMIH postcards at their tradeshow booth.
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3/8/2023physical eventMidwest Soil Health Conference: special sponsorship package arranged (see notes)survey ad on webpate & in printed program, individual slide in sponsor slide show, 4 social media campaigns throughout 2023.
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4/4/2023physical event"Heart of Wisconsin" grazing conference 110from Laura Paine: "The survey was represented well! Jason mentioned it in both of his talks, I mentioned it in one of mine, Rachel handed out post cards and I had them at my GL2.0 booth!"
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4/5/2023physical eventOneida Nation regenerative ag workshop30from Laura Paine: "they gave me a few minutes to talk and hand out the survey (30 participants)."
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5/16/2023physical eventgreat river graziers pasturewalk20amy announced & passed postcards around
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6/17/2023physical eventcrawford school pasturewalk demo50amy put postcards on check-in table
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6/23/2023physical eventfield day at Ron Schoeppslaura at Ron Schoepps
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7/18/2023physical eventWI Farm Technology Days50kSauk County Land Conservation distributed MMIH flyers in the education tent.
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8/1/2023physical eventWI Cattlemens meetingsBrady "We did include the print outs in recent meetings along with more info on the rolling slide deck at the meeting."
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8/6/2023physical eventSoil & Water Conservation Society Conference
DesMoines, IA		mgex7003-day conference. Margaret Chamas: "I did put the postcards up by my poster at the Soil and Water Conservation Society meeting! I think a few were taken and I literally handed one to a fellow who was looking for more info on integrating crops and livestock."
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8/29/2023physical eventIL Farm Progress Showmgex100 flyers handed out3-day event. Flyers at multiple booths: IL Corn, IL Soy, IFGC, Extension (Doug Gucker, Matt Bunger, Jennifer Jones, Laura Gentry)
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9/7/2023physical eventSoil SolutionsmgexAnna Cates presenting, sent promo kit
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1/1/2023productcreated template for case study interviews
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1/10/2023productcreated survey
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1/20/2023productcreated survey promo toolkit
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4/5/2023targeted outreacheric mousel will send email to all ccd attendees (amy sent final reminder 4/5/23)
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11/16/2022zoom (large)advisory meeting #522
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2/7/2023zoom (large)advisory meeting #6mgex1420 minute demo of MGEx
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3/14/2023zoom (large)"Thinking Like A Watershed" webinar hosted by UMRI & Isaak Walton League24Dedicated 30 minute MMIH webinar presentation! Caroline VS and Denise Schwab presented MMIH slide deck.
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6/21/2023zoom (large)Soil Health Nexus digital cafemaybe Anne Nardi got a MMIH mention included?
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11/29/2022zoom (small)2 open office hours10
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12/1/2022zoom (small)Case Study Group meeting6
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1/5/2023zoom (small)Case Study Group meeting8
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2/16/2023zoom (small)Case Study Group meeting7
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