Marketing Idea System

	A	B	C	D	E	F	G	H	I	J	K	L	M	N
1	Channel	Strategy	Status	Lead Quality	Impact	Cost	Effort	Score	Notes	Test Strategy	CAC	Response Rate	Conversion Rate	LTV

2	Business Development	Create symbiotic synergies w/ MegaCorp	2 - Testing	1 - High	3 - High	1 - Low	2 - Medium	1.63
3	Viral Marketing	Parachute off the top of Golden Gate bridge	2 - Testing	1 - High	2 - Medium	1 - Low	1 - Low	2.13
4	Social & Display Ads	Facebook Ads	1 - Idea	3 - Okay	3 - High	1 - Low	1 - Low	2.88
5	Content Marketing	Cross post blog content to Medium	1 - Idea	2 - Good	2 - Medium	1 - Low	1 - Low	3.25
6	Public Relations	Get coverage in TechCrunch	2 - Testing	2 - Good	2 - Medium	1 - Low	1 - Low	3.25
7	Search Engine Marketing	Google AdWords	4 - Focusing	3 - Okay	2 - Medium	1 - Low	1 - Low	4.38
8	Search Engine Optimization	Get ranked #1 in Google for "pug wrinkles"	1 - Idea	2 - Good	2 - Medium	1 - Low	3 - High	5.25
9	Email Marketing	Create 4 week email course	2 - Testing	3 - Okay	2 - Medium	1 - Low	2 - Medium	5.38
10	Engineering as Marketing	Build Elon Musk days-until-mars-inhabitation clock	1 - Idea	3 - Okay	2 - Medium	1 - Low	2 - Medium	5.38
11	Sales	Implement cold calling campaign	1 - Idea	4 - Low	2 - Medium	1 - Low	1 - Low	5.50
12	Affiliate Programs	Set up affiliate program	4 - Focusing	4 - Low	2 - Medium	1 - Low	1 - Low	5.50
13	Existing Platforms	Build Zapier integration	1 - Idea	4 - Low	2 - Medium	1 - Low	1 - Low	5.50
14	Trade Shows	Get a booth at SaaStr	1 - Idea	2 - Good	1 - Low	1 - Low	2 - Medium	5.75
15	Unconventional PR	Have a "Mark Zuckerburg impression" contest	2 - Testing	2 - Good	2 - Medium	2 - Medium	2 - Medium	7.25
16	Target Blogs	Guest post on the Joe Schmoe blog	1 - Idea	4 - Low	2 - Medium	2 - Medium	1 - Low	8.50
17	Community Building	Create a public Slack channel for turtle enthusiasts	1 - Idea	3 - Okay	1 - Low	2 - Medium	1 - Low	8.88
18	Offline Ads	SiriusXM radio spot	1 - Idea	2 - Good	2 - Medium	3 - High	3 - High	11.25
19	Offline Events	Host a fireside chat with Richard Branson	1 - Idea	3 - Okay	2 - Medium	3 - High	3 - High	12.38
20	Speaking Engagements	Speak at SaaSWorld	1 - Idea	4 - Low	2 - Medium	3 - High	2 - Medium	12.50
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