Marketing Idea System
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1
ChannelStrategyStatus
Lead Quality
ImpactCostEffortScoreNotesTest StrategyCACResponse Rate
Conversion Rate
LTV
2
Business DevelopmentCreate symbiotic synergies w/ MegaCorp2 - Testing1 - High3 - High1 - Low2 - Medium1.63
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Viral MarketingParachute off the top of Golden Gate bridge2 - Testing1 - High2 - Medium1 - Low1 - Low2.13
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Social & Display AdsFacebook Ads1 - Idea3 - Okay3 - High1 - Low1 - Low2.88
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Content MarketingCross post blog content to Medium1 - Idea2 - Good2 - Medium1 - Low1 - Low3.25
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Public RelationsGet coverage in TechCrunch2 - Testing2 - Good2 - Medium1 - Low1 - Low3.25
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Search Engine MarketingGoogle AdWords4 - Focusing3 - Okay2 - Medium1 - Low1 - Low4.38
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Search Engine OptimizationGet ranked #1 in Google for "pug wrinkles"1 - Idea2 - Good2 - Medium1 - Low3 - High5.25
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Email MarketingCreate 4 week email course2 - Testing3 - Okay2 - Medium1 - Low2 - Medium5.38
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Engineering as Marketing
Build Elon Musk days-until-mars-inhabitation clock
1 - Idea3 - Okay2 - Medium1 - Low2 - Medium5.38
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SalesImplement cold calling campaign1 - Idea4 - Low2 - Medium1 - Low1 - Low5.50
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Affiliate ProgramsSet up affiliate program4 - Focusing4 - Low2 - Medium1 - Low1 - Low5.50
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Existing PlatformsBuild Zapier integration1 - Idea4 - Low2 - Medium1 - Low1 - Low5.50
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Trade ShowsGet a booth at SaaStr1 - Idea2 - Good1 - Low1 - Low2 - Medium5.75
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Unconventional PRHave a "Mark Zuckerburg impression" contest2 - Testing2 - Good2 - Medium2 - Medium2 - Medium7.25
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Target BlogsGuest post on the Joe Schmoe blog1 - Idea4 - Low2 - Medium2 - Medium1 - Low8.50
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Community Building
Create a public Slack channel for turtle enthusiasts
1 - Idea3 - Okay1 - Low2 - Medium1 - Low8.88
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Offline AdsSiriusXM radio spot1 - Idea2 - Good2 - Medium3 - High3 - High11.25
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Offline EventsHost a fireside chat with Richard Branson1 - Idea3 - Okay2 - Medium3 - High3 - High12.38
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Speaking EngagementsSpeak at SaaSWorld1 - Idea4 - Low2 - Medium3 - High2 - Medium12.50
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