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Example budget$10,000*Coingecko CPM today
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Cost Per Mille (CPM)*$11.00
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Implied impressions bought909,091Reveue lineRevenue% of revenue
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Click Through Rate (CTR)0.75%3 year DPI streaming revenue$7,67032.14%
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Implied clicks driven to DPI page6,8183 year cross sell streaming revenue$8,94937.50%
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DPI buy conversion rate5.00%3 year intrinsic productivity revenue$7,24430.36%
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Implied DPI buys341$23,864
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Av. DPI units bought2.5
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DPI price$500
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Implied DPI AuM driven$426,136
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Coop streaming fee0.60%
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Streaming fees driven - 1 Year$2,557
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1Y single holding Return On Ad Spend (1YSHROAS)25.57%
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DPI holding period (years)3
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3 year DPI streaming revenue$7,670
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Rate client buys extra Index Coop products35.00%
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Extra Index Coop products bought over 3 years2
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Extra AuM driven$298,295
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3 year cross sell streaming revenue$8,949
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Implied Aum to use productively$724,432
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Intrinsic producity yield1.00%
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3 year intrinsic productivity revenue$7,244
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LTV Return On Ad Spend (LTVROAS)238.64%
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