Risley Ranch_Full-Funnel Metrics Model & Tracking Sheet.xlsx

	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC	AD	AE	AF	AG	AH	AI	AJ	AK	AL	AM	AN	AO	AP	AQ	AR	AS	AT	AU	AV	AW	AX	AY	AZ	BA	BB	BC	BD	BE	BG	BH	BI	BJ	BK	BL	BM	BN	BO	BP	BQ	BR
1
2	Category	Stage	KPI	Channel	Source	January			February			March			Q1 Roll Up			April			May			June			Q2 Roll Up			July			August			September			Q3 Roll Up			October			November			December			Q4 Roll Up			Annual			CTR		CPC		Traffic 2 MQL		MQL to Discovery Call		Disco to Solution/Deal		Deal to Closed-Won
3						Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Var	Goal	Actual	Goal	Actual	Goal	Actual	Goal	Actual	Goal	Actual	Goal	Actual

4	Attract	Pre-Awareness	Website/Landing Page Sessions	Paid Media Channels	Search
5					Display
6					TTD
7					Social
8
9				Owned Media Channels	Twitter
10					FB
11					LI
12					Marketing Emails
13					SDR Emails/ATCs
14
15				Earned Media Channels	Direct
16					Organic Search
17					Conference 1
18					Conference 2
19
20		Awareness	MQLs (Or Responses)	Paid Media Channels	Search
21					Display
22					TTD
23					Social
24
25				Owned Media Channels	Twitter
26					FB
27					LI
28					Marketing Emails
29					SDR Emails/ATC
30
31				Earned Media Channels	Direct
32					Organic Search
33					Conference 1
34					Conference 2
35
36		Consideration	Discovery Calls	SDR	Scheduled
37				SDR	Completed
38
39				Referral	Scheduled
40				Referral	Completed
41
42				Organic	Scheduled
43				Organic	Completed
44
45			Solution Calls	SDR	Scheduled
46				SDR	Completed
47
48				Referral	Scheduled
49				Referral	Completed
50
51				Organic	Scheduled
52				Organic	Completed
53
54			New Deals	SDR	Scheduled
55				SDR	Completed
56
57				Referral	Scheduled
58				Referral	Completed
59
60				Organic	Scheduled
61				Organic	Completed
62
63	Engage	Purchase	Closed-Won Deals	SDR	Number
64				SDR	$$$
65
66				Referral	Number
67				Referral	$$$
68
69				Organic	Number
70				Organic	$$$
71
72			Closed-Lost Deals	SDR	Number
73				SDR	$$$
74
75				Referral	Number
76				Referral	$$$
77
78				Organic	Number
79				Organic	$$$
80
81			Cancelled Deals	SDR	Number
82				SDR	$$$
83
84				Referral	Number
85				Referral	$$$
86
87				Organic	Number
88				Organic	$$$
89
90
91
92
93
94
95
96
97
98
99
100