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PlatformBest ForFee StructureAudience DiscoveryCustomizationDelivery FeaturesEmail Marketing ToolsUpsells/BundlesEase of Use
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GumroadCreators selling eBooks, templates, courses, Notion tools10% + payment processing (Stripe/PayPal)Low – relies on your own promotionModerate – branded pages, basic design optionsInstant download, license keys, updatesBuilt-in basic email and analyticsYesVery easy
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LemonSqueezyDevelopers and SaaS-style creators (advanced tools)5% flat + payment fees, includes tax handlingLow – like Gumroad, requires your own trafficHigh – embed widgets, branding, custom domainsAdvanced – subscriptions, license keys, VATBuilt-in email automationYesModerate
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EtsyPrintable planners, artwork, crafts, journalsListing fee ($0.20), 6.5% transaction + payment feesHigh – built-in marketplace trafficLimited – storefront banners, product images onlyInstant digital downloadNone – must use offsite toolsManual (multi-listings)Easy
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PayhipLow-cost sellers of eBooks, coaching, digital filesFree plan: 5% fee or $29–$99/month with no feesLowBasic store themes and embeddingPDF stamping, downloads, subscriptionsBasic integrationsYesVery easy
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Ko-fi / Buy Me a CoffeeCreators selling one-off files, donations, membershipsKo-fi: No platform fee; BMC: 5% platform feeMedium – via creator discovery feedBasic – banners, descriptions, supporter tiersSimple file delivery or Google Drive linksLimited – no automationNo (manual workaround)Very easy
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Sellfy
Creators selling digital products, subscriptions, and print-on-demand
$29–$159/month depending on plan (0% transaction fees)
Low – relies on your own promotionModerate – storefront builder with themesInstant downloads, subscriptions, license keys, POD
Built-in email marketing and upsell tools
YesEasy
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Shopify (with Digital Downloads App)
Entrepreneurs creating custom branded storefronts$39+/month + 2.9% + $0.30 transaction fee (US)Low – fully DIY trafficHigh – themes, apps, full design controlDigital Downloads app or third-party integration
Shopify Email (basic) or third-party apps
Yes (via apps)
Moderate to Advanced
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Squarespace (Digital Products via Member Areas or Integration)
Designers, coaches, and creatives with visual brands$23–$65/month + transaction fees (depending on plan)Low – website only, no internal marketplace
High – excellent design templates and branding control
Requires third-party apps or Member Areas for digital delivery
Integrated with paid add-onsYes (manual or via plugins)Moderate
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Teachable
Course creators and educators selling digital learning experiences
Free plan + $1 + 10% per transaction or paid plans
Medium – limited discoverability with Teachable Discover
Moderate – branded school, content builderCourse hosting, digital downloads, certificatesBasic built-in features + integrations
Yes (bundles, upsells, coupons)
Easy to Moderate
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PodiaAll-in-one creators: courses, products, webinars, memberships
$0 to $89/month depending on features; 8% fee on free plan
Low – relies on your own trafficModerate – branded storefront and sales pagesCourses, file delivery, webinars, membershipsFull email suite includedYesEasy
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PatreonCreators selling their content 10% platform feeLow-relies on your own promotionLimited – storefront banners and tier coverssocial media posts with downloadable contentNone – must use offsite tools
Yes (tiers for subscriptions)
Easy
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ThinkFicCreators selling digital products and print-on-demand$36 dollar monthly feeHigh – built-in marketplace traffic
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