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1 | Page Type | Query Intent | Queries Pattern to Target | Page Type Example | Page URL Example | Queries Examples | |||||||||||||||||||||
2 | Home Page | Navigational | "site name" | Walmart's Home Page | https://www.walmart.com/ | Walmart | |||||||||||||||||||||
3 | Navigational | "site name + online store" | Walmart online store | ||||||||||||||||||||||||
4 | Informational | "online + store type" | online retailer | ||||||||||||||||||||||||
5 | ... | .... | ... | ||||||||||||||||||||||||
6 | Products Category Pages | Informational | "category name" | Walmart's Headphones Page | https://www.walmart.com/cp/headphones/1095191 | headphones | |||||||||||||||||||||
7 | Transactional | "buy + category name" | buy headphones | ||||||||||||||||||||||||
8 | Transactional | "buy + category name + online" | buy headphones online | ||||||||||||||||||||||||
9 | Navigational | "category name + site name" | headphones Walmart | ||||||||||||||||||||||||
10 | ... | .... | ... | ||||||||||||||||||||||||
11 | Products Sub-Category Pages | Informational | "sub-category name" | Walmart's Wireless Headphones Page | https://www.walmart.com/browse/electronics/wireless-bluetooth-headphones/3944_133251_1095191_1230614_1230478 | wireless headphones | |||||||||||||||||||||
12 | Transactional | "buy + sub-category name" | buy wireless headphones | ||||||||||||||||||||||||
13 | Transactional | "buy + sub-category name + online" | buy wireless headphones online | ||||||||||||||||||||||||
14 | Navigational | "sub-category name + site name" | wireless headphones Walmart | ||||||||||||||||||||||||
15 | ... | .... | ... | ||||||||||||||||||||||||
16 | Products Category/Sub-category by Audience Pages | Informational | "category name + audience name" | Walmart's Women Clothing Page | https://www.walmart.com/cp/womens-clothing/133162 | women clothing | |||||||||||||||||||||
17 | Transactional | "buy + category name + audience name" | buy women clothing | ||||||||||||||||||||||||
18 | Transactional | "buy + category name + audience name + online" | buy women clothing online | ||||||||||||||||||||||||
19 | Navigational | "category name + audience name + site name" | "women clothing walmart" | ||||||||||||||||||||||||
20 | ... | ... | ... | ||||||||||||||||||||||||
21 | Products Facet/Filter/Feature Pages | Informational | "facet name" | Walmart's Wireless Noise Cancelling Headphones Page | https://www.walmart.com/browse/electronics/wireless-bluetooth-headphones/3944_133251_1095191_1230614_1230478?cat_id=3944_133251_1095191_1230614_1230478&facet=features%3ANoise+Canceling | wireless noise cancelling headphones | |||||||||||||||||||||
22 | Transactional | "buy + facet name" | buy wireless noise cancelling headphones | ||||||||||||||||||||||||
23 | Transactional | "buy + facet name + online" | buy wireless noise cancelling headphones online | ||||||||||||||||||||||||
24 | Navigational | "facet name + site name" | wireless noise cancelling headphones Walmart | ||||||||||||||||||||||||
25 | ... | .... | ... | ||||||||||||||||||||||||
26 | Products Brand Pages | Informational | "brand name + online" | Walmart's Bose Page | https://www.walmart.com/cp/bose/5500407 | Bose Online | |||||||||||||||||||||
27 | Transactional | "buy + brand name" | Buy Bose | ||||||||||||||||||||||||
28 | Transactional | "buy + brand name + "online" | Buy Bose Online | ||||||||||||||||||||||||
29 | Navigational | "brand name + site name" | Bose Walmart | ||||||||||||||||||||||||
30 | ... | .... | ... | ||||||||||||||||||||||||
31 | Products Brand Category Pages | Informational | "brand name + category name" | Walmart's Bose Headphones Page | https://www.walmart.com/browse/bose-headphones/c2hlbGZfaWQ6NjE4NDQie | Bose headphones | |||||||||||||||||||||
32 | Transactional | "buy + brand name + category name" | Buy Bose headphones | ||||||||||||||||||||||||
33 | Transactional | "buy + brand name + category name + online" | Buy Bose headphones online | ||||||||||||||||||||||||
34 | Navigational | "brand name + "category name" + site name" | Bose headphones Walmart | ||||||||||||||||||||||||
35 | ... | .... | ... | ||||||||||||||||||||||||
36 | Products Models Comparison Pages | Commercial | "compare + product name + model" | Walmart's iPhone Models Comparison Page | https://www.walmart.com/cp/apple-iphone-comparison-chart/9534253 | Compare iPhone models | |||||||||||||||||||||
37 | Commercial | "product name + model + comparison" | iPhone models comparison | ||||||||||||||||||||||||
38 | Navigational | "product name + models + comparison + site name" | iPhone models comparison Walmart | ||||||||||||||||||||||||
39 | ... | ... | ... | ||||||||||||||||||||||||
40 | Products Detail Pages | Informational | "product name" | Amazon's Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control - Black Page | https://www.amazon.com/Bose-QuietComfort-Wireless-Headphones-Cancelling/dp/B0756CYWWD | Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control - Black | |||||||||||||||||||||
41 | Transactional | "buy + product name" | Buy Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control - Black | ||||||||||||||||||||||||
42 | Navigational | "buy + product name + site name" | Buy Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control - Black Amazon | ||||||||||||||||||||||||
43 | ... | ... | ... | ||||||||||||||||||||||||
44 | Products Reviews Pages | Commercial | "product name + reviews" | Amazon's Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control - Black Review Page | https://www.amazon.com/Bose-QuietComfort-Wireless-Headphones-Cancelling/product-reviews/B0756CYWWD | Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control - Black Reviews | |||||||||||||||||||||
45 | Navigational | "product name + reviews + site name" | Bose QuietComfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control - Black Amazon Reviews | ||||||||||||||||||||||||
46 | ... | ... | ... | ||||||||||||||||||||||||
47 | Deals/Sale/Promotions Page | Navigational | "site name + sale" | Amazon's Deals and Promotions Page | https://www.amazon.com/international-sales-offers/b?ie=UTF8&node=15529609011 | Amazon sale | |||||||||||||||||||||
48 | Navigational | "site name + deals" | Amazon deals | ||||||||||||||||||||||||
49 | Navigational | "site name + offers" | Amazon offers | ||||||||||||||||||||||||
50 | Navigational | "site name + discounts" | Amazon discounts | ||||||||||||||||||||||||
51 | Transactional | "store type + sale" | online retailer sale | ||||||||||||||||||||||||
52 | Transactional | "store type + deals" | online store deals | ||||||||||||||||||||||||
53 | ... | ... | ... | ||||||||||||||||||||||||
54 | Deals/Sale/Promotions Per Products Category Page | Transactional | "category name + online sale" | Amazon's Beauty Sales and Deals Page | https://www.amazon.com/Beauty-Products-Sales-Deals/b?ie=UTF8&node=13889001 | beauty online sale | |||||||||||||||||||||
55 | Transactional | "category name + online deals" | beauty online deals | ||||||||||||||||||||||||
56 | Transactional | "category name + online offers" | beauty online offers | ||||||||||||||||||||||||
57 | Transactional | "category name + online discounts" | beauty online discounts | ||||||||||||||||||||||||
58 | Navigational | "category name + sale + site name" | beauty sale amazon | ||||||||||||||||||||||||
59 | ... | ... | ... | ||||||||||||||||||||||||
60 | Deals/Sale/Promotions Per Ocassion Page | Transactional | "promotion name + sale" | Amazon's Black Friday Page | https://www.amazon.com/blackfriday | Black Friday Sale | |||||||||||||||||||||
61 | Transactional | "promotion name + deals" | Black Friday Deals | ||||||||||||||||||||||||
62 | Transactional | "promotion name + gift" | Black Friday Gift | ||||||||||||||||||||||||
63 | Navigational | "promotion name + site name" | Black Friday Amazon | ||||||||||||||||||||||||
64 | ... | ... | ... | ||||||||||||||||||||||||
65 | Gift Cards Page | Navigational | "gift card + site name" | Amazon's Gift Cards Page | https://www.amazon.com/gift-cards/b?ie=UTF8&node=2238192011 | Gift Cards Amazon | |||||||||||||||||||||
66 | Navigational | "buy gift card + site name" | Buy Gift Card Amazon | ||||||||||||||||||||||||
67 | Informational | "gift card + store type" | online retailer gift card | ||||||||||||||||||||||||
68 | Transactional | "buy + gift card + store type" | buy online retailer gift card | ||||||||||||||||||||||||
69 | ... | ... | ... | ||||||||||||||||||||||||
70 | Gift Cards Per Ocassion Page | Informational | "ocassion + gift card" | Amazon's Mother's Day Gift Card Page | https://www.amazon.com/b?ie=UTF8&node=2973118011 | Mother's day Gift Card | |||||||||||||||||||||
71 | Transactional | "buy + ocassion + gift card" | Buy Mother's day Gift Card | ||||||||||||||||||||||||
72 | Transactional | "buy + ocassion + gift card + online" | Buy Mother's day Gift Card Online | ||||||||||||||||||||||||
73 | Navigational | "site name + ocassion + gift card" | Amazon Mother's day Gift Card | ||||||||||||||||||||||||
74 | ... | ... | ... | ||||||||||||||||||||||||
75 | Guides/Advice/Reviews for Products Category/Facet per Season Pages | Commercial | "best + products category + season" | The best wireless routers of 2019: how to choose the right one Page | https://www.walmart.com/ideas/choosing-devices/best-wireless-routers-2018-how-to-choose/224477 | best wireless routers 2019 | |||||||||||||||||||||
76 | Commercial | "products category + guide + season" | wireless routers guide 2019 | ||||||||||||||||||||||||
77 | Commercial | "best + products category + review + season" | best wireless routers review 2019 | ||||||||||||||||||||||||
78 | Commercial | "products category + season + tips" | wireless routers 2019 tips | ||||||||||||||||||||||||
79 | Commercial | "choose + products category + season" | choose wireless routers 2019 | ||||||||||||||||||||||||
80 | ... | ... | ... | ||||||||||||||||||||||||
81 | Guides/advice for Products related Topics/Questions Pages | Informational | "how to start with + products topics" | How to get started with smart home automation Page | https://www.walmart.com/ideas/choosing-devices/get-started-smart-home-automation/135106 | how to start with smart home automation | |||||||||||||||||||||
82 | Informational | "how to use + products topics" | how to use smart home automation | ||||||||||||||||||||||||
83 | Informational | "products topics + guide" | smart home automation guide | ||||||||||||||||||||||||
84 | Informational | "products topics + tips" | smart home automation tips | ||||||||||||||||||||||||
85 | ... | ... | ... | ||||||||||||||||||||||||
86 | Help/Support/Contact Pages | Navigational | "site name + support" | Walmart Help Center Page | https://www.walmart.com/help | Walmart support | |||||||||||||||||||||
87 | Navigational | "site name + online + support" | Walmart online support | ||||||||||||||||||||||||
88 | Navigational | "site name + help" | Walmart help | ||||||||||||||||||||||||
89 | Navigational | "site name + online + help" | Walmart online help | ||||||||||||||||||||||||
90 | Navigational | "site name + online + contact" | Walmart online contact | ||||||||||||||||||||||||
91 | ... | ... | ... | ||||||||||||||||||||||||
92 | Help/Support Topic/Question Pages | Navigational | "site name + topic/question" | Walmart Why is my Order Delayed Help Page | https://www.walmart.com/help/article/why-is-my-order-delayed/c3ee595a91d142f594a2d41315f80ade | Walmart Order delay | |||||||||||||||||||||
93 | Navigational | "site name + topic/question + support" | Walmart order delay support | ||||||||||||||||||||||||
94 | Navigational | "site name + topic/question + help" | Walmart order delay help | ||||||||||||||||||||||||
95 | ... | ... | ... | ||||||||||||||||||||||||
96 | About Page | Navigational | "about + site name" | Walmart Our Story Page | https://corporate.walmart.com/our-story | About Walmart | |||||||||||||||||||||
97 | Navigational | "site name + information" | Walmart Information | ||||||||||||||||||||||||
98 | ... | ... | ... | ||||||||||||||||||||||||
99 | App Page | Navigational | "site name + app" | Walmart App Page | https://www.walmart.com/cp/walmart-app/1087865 | Walmart app | |||||||||||||||||||||
100 | Transactional | "store type + app" | retailer app |