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Items
Items needed from Lazada
Timeline
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Banners1. Creative working file (PSD)
2. Creative guidelines
3. Tracking links		1. Overall monthly calendar to be updated 14 days before the following month.
2. Any adjustments to the calendar must be shared at least 7 days before airing date.
3. Creative working files, creative guidelines, and raw landing page to be shared 7 days before airing date.
4. Tracking link to be generated by Media team at least 3 days before airing date.
5. Detik team to share preview at least 3-5 days before airing date for Lazada approval.
6. Detik team to update airing proof by at least D+1.
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Social Media1. Creative asset
2. Copy/caption
3. Tracking links		1. Overall calendar to be updated 14 days before the following month.
2. Any adjustments to the calendar must be shared at least 7 days before airing date.
3. Creative assets, copies/captions, and raw landing page to be shared 7 days before airing date.
4. Tracking link to be generated by Media team at least 3 days before airing date.
5. Detik team to update airing proof by at least D+1.
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Articles1. Creative asset
2. Monthly SKU list
3. Tracking links		1. Overall calendar to be updated 14 days before the following month.
2. Any adjustments to the calendar must be shared at least 7 days before airing date.
3. Lazada to share monthly SKU list at least 7 days before the following month.
4. Detik to preview articles at least 7 days before airing date.
5. Tracking link to be generated by Media team at least 3 days before airing date.
6. Detik team to update airing proof by at least D+1.
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Live Shopping1. Creative asset
2. Monthly SKU list
3. Tracking links		1. Overall calendar to be updated 14 days before the following month.
2. Any adjustments to the calendar must be shared at least 7 days before airing date.
3. Lazada to share monthly SKU list at least 7 days before the following month.
4. Tracking link to be generated by Media team at least 3 days before airing date.
5. Detik team to update airing proof by at least D+1.
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KulWap1. Creative asset
2. Monthly SKU list
3. Tracking links		1. Overall calendar to be updated 14 days before the following month.
2. Any adjustments to the calendar must be shared at least 7 days before airing date.
3. Lazada to share monthly SKU list at least 7 days before the following month.
4. Detik to preview Kulwap at least 7 days before airing date.
5. Tracking link to be generated by Media team at least 3 days before airing date.
6. Detik team to update airing proof by at least D+1.
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Community Blast
1. Creative asset
2. Monthly SKU list
3. Tracking links		1. Overall calendar to be updated 14 days before the following month.
2. Any adjustments to the calendar must be shared at least 7 days before airing date.
3. Lazada to share monthly SKU list at least 7 days before the following month.
4. Detik to preview Community Blast at least 7 days before airing date.
5. Tracking link to be generated by Media team at least 3 days before airing date.
6. Detik team to update airing proof by at least D+1.
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