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The Lenfest Institute for Journalism and our partners in the Philadelphia news ecosystem all share a common goal — a diverse, thriving news media marketplace. Over the past year, we’ve developed a series of metrics we’re measuring to track success, hold ourselves accountable, and share what we’re learning with our partners and the broader community.

The metrics are collected in the tab “Lenfest Institute Ecosystem Metrics” of this spreadsheet.

The Institute’s work supporting an interconnected ecosystem of Philadelphia’s news and information providers serves as a catalyst for achieving these goals and drives our three-tiered investment approach, which focuses on: 

• individuals, with an emphasis on journalists, entrepreneurs, and media makers of color

• organizations, including legacy, community-based, and startup publishers 

• ecosystem, projects and resources that serve the news ecosystem as a whole

The following metrics are being collected and monitored through grant and program applications, grantee reports, and opportunities for peer learning. The data collected inform the implementation of the Institute’s programming and our understanding of its effectiveness for the news ecosystem more broadly. If you want to dig deeper into the specific metrics and how we're tracking them, please check out this spreadsheet, which includes the specific metrics, how we’re collecting them, potential challenges, and more. You will see that in some sections the metrics overlap as each of the categories are interconnected.

If you seek support for your media work, please email Program Director Shawn Mooring at shawn@lenfestinstitute.org if you'd like us to walk you through the work, and if you're a funder supporting ecosystem work, please feel free to make a copy and adapt for your own uses. Learn more here: https://www.lenfestinstitute.org/local-journalism/how-the-lenfest-institute-is-measuring-impact-in-the-philadelphia-media-ecosystem/
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