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Promotional Calendar
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1/8/2017
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Q1Q2Q3Q4
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JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecember
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TypeNameFY Budget*123412341234123412341234123412341234123412341234
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AdvertisingPaid Search - Google$100,000Q1 Content StrategyQ2 Content StrategyQ3 Content StrategyQ4 Content Strategy
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Paid Search -Bing$30,000Q2 Content StrategyQ3 Content StrategyQ4 Content Strategy
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Forbes Display$10,000Product AdProduct AdProduct AdProduct Ad
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CFO Today Email$20,000
Content 1
Content 2
Content 3
Content 4
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Social MediaLinkedIn PPC$80,000Q1 Content StrategyQ2 Content StrategyQ3 Content StrategyQ4 Content Strategy
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Twitter Promo$30,000Q1 PromoQ2 PromoQ3 PromoQ4 Promo
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Facebook Display$20,000Ongoing DisplayOngoing DisplayOngoing DisplayOngoing Display
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PR
Media Relations - Agency Cost
$100,000$45,000/quarter includes Media Relations and Crisis Management$45,000/quarter includes Media Relations and Crisis Management$45,000/quarter includes Media Relations and Crisis Management$45,000/quarter includes Media Relations and Crisis Management
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Awards$5,000
NewTech
ENT
Under40
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EventsAB Tradeshow$15,000San Fran - 3/6-3/9
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Lunch & Learn Events$16,000
NYC - 2/8
ATL - 3/23
DAL -2/10
BOS -2/10
IND -8/24
KC -9/23
NYC -10/8
LA -11/10
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Global Conference$25,000ENG - 6/20-6/24
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EmailNurture Campaign 1Ongoing nurture campaign targeting Prospects
Ongoing nurture campaign targeting Prospects
Ongoing nurture campaign targeting Prospects
Ongoing nurture campaign targeting Prospects
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Nurture Campaign 2Ongoing nurture campaign targeting Customers
Ongoing nurture campaign targeting Customers
Ongoing nurture campaign targeting Customers
Ongoing nurture campaign targeting Customers
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Nurture Campaign 3
Newsletter
Newsletter
Newsletter
Newsletter
Newsletter
Newsletter
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Product Launches4/2610/27
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Total$451,000
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*Budget & Campaigns are fictional and for example only. They are not indicative of real costs.
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Promotional Calendar