Content Marketing Strategy Canvas

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2		Format	Channel	Hook	Target	Action	Tage	Resources	Metrics	Outcomes

3	Questions	What type of media?	Where will it be published?	What's the big idea that will grab and hold attention?	Who do you want to reach?	What's the next step they should take?	Which stages of the buyers journey will you reach?	What will it cost to produce?	What are the key performance indicators?	What business results are expected?
4		What genre of story?	How will it be promoted?	What resonates with the audience's worldview?		How will the next step be communicated?		How much time will be spent?
5			When will it be promoted?	What makes this uniquely valuable?				Who is involved in production?
6	Examples	How to video	Blog post promoted through twitter hashtags	Networking that won't make you feel like a slime ball	IT manager	Subscribe	Awareness	$300 for design, 2 hours, Jane Doe		Increased sales
7		Inspirational quote card	Youtube video optimized for search	Ancient wisdom for raising a child	Single mom	Download	Decision			Increased brand recognition
8		Q&A article				Share
9						Follow instructions