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SEO Content Refresh Checklist
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Work through the four phases, record what you changed, and monitor the page after publishing.
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PhaseChecklist itemURLTarget keywordStatusCurrent positionBaseline clicksNotes
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AuditExport 90 days of Google Search Console performance data.Not started
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AuditIdentify pages ranking between positions 4 and 15.Not started
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AuditPrioritize pages with meaningful impressions and declining or low CTR.Not started
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AuditTag each target URL as Refresh, Rewrite, or Redirect/Merge.Not started
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DiagnosisCheck whether the current search intent still matches the page.Not started
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DiagnosisCompare the top three ranking pages for important subtopics and formats.Not started
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DiagnosisIdentify outdated statistics, facts, examples, screenshots, and links.Not started
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ExecutionStrengthen the introduction and answer the primary query early.Not started
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ExecutionAdd missing subtopics, examples, tables, or step-by-step instructions.Not started
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ExecutionUse primary and secondary keywords naturally without keyword stuffing.Not started
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ExecutionAdd, update, or remove internal links where relevant.Not started
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ExecutionStructure important questions with clear headings and direct answers.Not started
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Post-PublishUpdate the publication date when the page has been substantially refreshed.Not started
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Post-PublishRequest indexing in Google Search Console.Not started
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Post-PublishRecord performance at 30 days after the refresh.Not started
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Post-PublishRecord performance at 60 days after the refresh.Not started
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