| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
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2 | Date | KPI | Marketing Variables | Operating Factors | Other Factors | |||||||||||||||||||||
3 | Week | Sales | TV | Radio | BVOD | Native Content | Social | Search | YouTube | Display | Native Ads | Podcasts | Sales Promotion | Product Distribution | Call Center Inbound Calls | Customer Churn | Consumer Confidence | Unemployment Rate | ||||||||
4 | 2020-04-05 | $40,000 | $2,307 | $9,197 | $1,875 | 0 | 71000 | 370 | 97 | 0.0 | 0.029 | |||||||||||||||
5 | 2020-04-12 | $54,000 | $6,699 | $9,772 | $1,815 | 0 | 30000 | 450 | 120 | 0.0 | 0.046 | |||||||||||||||
6 | 2020-04-19 | $78,000 | $17,266 | $10,553 | $9,154 | 25000 | 42000 | 3390 | 124 | 111.7 | 0.073 | |||||||||||||||
7 | 2020-04-26 | $52,000 | $14,225 | $10,592 | $11,290 | 0 | 61000 | 2650 | 86 | 112.9 | 0.020 | |||||||||||||||
8 | 2020-05-03 | $61,000 | $6,940 | $15,266 | $10,980 | 9000 | 78000 | 2920 | 84 | 110.0 | 0.017 | |||||||||||||||
9 | 2020-05-10 | $61,000 | $11,513 | $15,901 | $12,654 | 0 | 327000 | 1680 | 72 | 112.4 | 0.043 | |||||||||||||||
10 | 2020-05-17 | $58,000 | $17,702 | $14,206 | $14,139 | 4000 | 215000 | 980 | 67 | 115.3 | 0.099 | |||||||||||||||
11 | 2020-05-24 | $54,000 | $12,755 | $14,743 | $13,826 | 14000 | 48000 | 620 | 147 | 114.8 | 0.088 | |||||||||||||||
12 | 2020-05-31 | $70,000 | $14,931 | $14,104 | $13,699 | 0 | 149000 | 820 | 169 | 114.0 | 0.006 | |||||||||||||||
13 | 2020-06-07 | $60,000 | $6,581 | $43,558 | $13,828 | $14,201 | $11,250 | 0 | 372000 | 910 | 144 | 112.7 | 0.026 | |||||||||||||
14 | 2020-06-14 | $67,000 | $19,782 | $43,810 | $15,975 | $14,229 | $11,250 | 0 | 172000 | 1680 | 91 | 114.6 | 0.071 | |||||||||||||
15 | 2020-06-21 | $58,000 | $17,682 | $44,227 | $16,962 | $14,263 | $11,250 | 0 | 202000 | 630 | 107 | 113.5 | 0.042 | |||||||||||||
16 | 2020-06-28 | $73,000 | $6,937 | $35,749 | $15,313 | $18,553 | $11,250 | 8000 | 252000 | 1730 | 53 | 114.6 | 0.062 | |||||||||||||
17 | 2020-07-05 | $57,000 | $1,244 | $16,174 | $11,907 | $2,742 | $4,926 | 0 | 12000 | 220 | 38 | 116.3 | 0.021 | |||||||||||||
18 | 2020-07-12 | $65,000 | $3,987 | $16,053 | $12,498 | $3,707 | $4,926 | 0 | 5000 | 200 | 35 | 115.6 | 0.034 | |||||||||||||
19 | 2020-07-19 | $73,000 | $3,373 | $16,211 | $14,949 | $3,903 | $4,926 | 0 | 4000 | 230 | 35 | 118.0 | 0.083 | |||||||||||||
20 | 2020-07-26 | $60,000 | $2,896 | $15,487 | $16,669 | $3,904 | $4,926 | 40000 | 12000 | 250 | 44 | 116.6 | 0.001 | |||||||||||||
21 | 2020-08-02 | $66,000 | $4,268 | $6,217 | $17,474 | $4,478 | $3,917 | 0 | 22000 | 400 | 56 | 118.5 | 0.079 | |||||||||||||
22 | 2020-08-09 | $54,000 | $3,590 | $6,229 | $17,072 | $5,344 | $3,917 | 0 | 1000 | 450 | 53 | 115.9 | 0.068 | |||||||||||||
23 | 2020-08-16 | $58,000 | $0 | $18,477 | $17,523 | $4,198 | $3,917 | 0 | 3000 | 440 | 53 | 115.8 | 0.013 | |||||||||||||
24 | 2020-08-23 | $59,000 | $9,392 | $13,840 | $378 | $3,917 | 0 | 4000 | 420 | 49 | 118.6 | 0.039 | ||||||||||||||
25 | 2020-08-30 | $77,000 | $10,055 | $13,198 | $2,875 | $3,917 | 0 | 10000 | 450 | 50 | 116.7 | 0.046 | ||||||||||||||
26 | 2020-09-06 | $51,000 | $4,166 | $9,927 | $13,360 | $5,042 | $4,896 | 0 | 9000 | 510 | 43 | 113.2 | 0.050 | |||||||||||||
27 | 2020-09-13 | $74,000 | $10,270 | $10,112 | $14,696 | $6,637 | $4,896 | 0 | 4000 | 410 | 48 | 112.2 | 0.092 | |||||||||||||
28 | 2020-09-20 | $67,000 | $6,323 | $13,178 | $13,596 | $7,376 | $4,896 | 0 | 4000 | 500 | 45 | 111.1 | 0.019 | |||||||||||||
29 | 2020-09-27 | $83,000 | $4,323 | $14,215 | $13,035 | $5,031 | $4,896 | 0 | 4000 | 580 | 49 | 112.5 | 0.068 | |||||||||||||
30 | 2020-10-04 | $82,000 | $7,393 | $14,294 | $1,964 | $3,061 | 0 | 4000 | 300 | 57 | 114.7 | 0.095 | ||||||||||||||
31 | 2020-10-11 | $49,000 | $7,393 | $11,788 | $978 | $3,061 | 0 | 1000 | 290 | 70 | 112.0 | 0.016 | ||||||||||||||
32 | 2020-10-18 | $49,000 | $7,393 | $10,897 | $1,944 | $3,061 | 0 | 3000 | 340 | 52 | 113.2 | 0.053 | ||||||||||||||
33 | 2020-10-25 | $63,000 | $7,393 | $10,148 | $7,358 | $3,061 | 0 | 5000 | 860 | 58 | 113.3 | 0.012 | ||||||||||||||
34 | 2020-11-01 | $66,000 | $7,955 | $7,866 | $11,684 | $7,204 | $4,967 | 0 | 2000 | 300 | 55 | 114.3 | 0.027 | |||||||||||||
35 | 2020-11-08 | $56,000 | $8,945 | $7,866 | $11,476 | $7,049 | $4,967 | 0 | 7000 | 340 | 56 | 115.6 | 0.014 | |||||||||||||
36 | 2020-11-15 | $85,000 | $8,711 | $7,866 | $12,737 | $6,946 | $4,967 | 0 | 20000 | 340 | 102 | 121.4 | 0.086 | |||||||||||||
37 | 2020-11-22 | $61,000 | $9,919 | $7,866 | $13,763 | $7,145 | $4,967 | 0 | 29000 | 350 | 76 | 118.9 | 0.018 | |||||||||||||
38 | 2020-11-29 | $103,000 | $10,694 | $7,866 | $17,148 | $9,933 | $4,967 | 17000 | 72000 | 1050 | 154 | 117.7 | 0.076 | |||||||||||||
39 | 2020-12-06 | $80,000 | $11,259 | $15,023 | $18,183 | $11,647 | $11,261 | 0 | 299000 | 340 | 165 | 116.8 | 0.056 | |||||||||||||
40 | 2020-12-13 | $93,000 | $10,372 | $15,023 | $20,462 | $11,723 | $11,261 | 8000 | 114000 | 360 | 144 | 119.9 | 0.029 | |||||||||||||
41 | 2020-12-20 | $108,000 | $12,174 | $15,023 | $20,757 | $11,650 | $11,261 | 0 | 103000 | 490 | 64 | 120.7 | 0.063 | |||||||||||||
42 | 2020-12-27 | $70,000 | $8,245 | $15,023 | $9,841 | $9,478 | $11,261 | 7000 | 94000 | 500 | 80 | 120.1 | 0.097 | |||||||||||||
43 | 2021-01-03 | $75,000 | $9,177 | $7,810 | $6,249 | $8,935 | 0 | 3000 | 530 | 85 | 116.9 | 0.021 | ||||||||||||||
44 | 2021-01-10 | $42,000 | $9,079 | $7,634 | $5,427 | $8,935 | 0 | 0 | 820 | 241 | 117.3 | 0.011 | ||||||||||||||
45 | 2021-01-17 | $61,000 | $9,167 | $6,193 | $5,433 | $8,935 | 0 | 2000 | 380 | 209 | 116.8 | 0.025 | ||||||||||||||
46 | 2021-01-24 | $54,000 | $9,315 | $9,014 | $7,829 | $8,935 | 0 | 2000 | 660 | 177 | 117.2 | 0.099 | ||||||||||||||
47 | 2021-01-31 | $65,000 | $13,810 | $9,917 | $3,899 | $8,935 | 13000 | 19000 | 370 | 294 | 118.4 | 0.022 | ||||||||||||||
48 | 2021-02-07 | $50,000 | $16,106 | $8,837 | $6,599 | $11,514 | 0 | 0 | 420 | 288 | 116.1 | 0.063 | ||||||||||||||
49 | 2021-02-14 | $41,000 | $16,113 | $8,997 | $7,459 | $11,514 | 0 | 2000 | 380 | 262 | 115.4 | 0.032 | ||||||||||||||
50 | 2021-02-21 | $45,000 | $16,623 | $8,699 | $8,049 | $11,514 | 0 | 1000 | 420 | 191 | 112.0 | 0.021 | ||||||||||||||
51 | 2021-02-28 | $32,000 | $11,328 | $8,898 | $5,184 | $11,514 | 0 | 1000 | 540 | 369 | 115.7 | 0.081 | ||||||||||||||
52 | 2021-03-07 | $40,000 | $11,019 | $7,378 | $6,885 | $9,350 | $3,748 | 0 | 2000 | 550 | 133 | 116.7 | 0.100 | |||||||||||||
53 | 2021-03-14 | $65,000 | $11,153 | $8,231 | $7,204 | $9,350 | $3,748 | 0 | 1000 | 390 | 133 | 116.1 | 0.043 | |||||||||||||
54 | 2021-03-21 | $55,000 | $11,281 | $7,657 | $7,386 | $9,350 | $3,748 | 0 | 1000 | 350 | 187 | 116.6 | 0.005 | |||||||||||||
55 | 2021-03-28 | $28,000 | $11,365 | $8,271 | $7,321 | $9,350 | $3,748 | 0 | 3000 | 380 | 210 | 115.7 | 0.065 | |||||||||||||
56 | 2021-04-04 | $46,000 | $13,008 | $16,527 | $7,261 | $4,923 | $4,999 | 0 | 1000 | 460 | 63 | 112.8 | 0.016 | |||||||||||||
57 | 2021-04-11 | $40,000 | $10,230 | $13,430 | $11,201 | $7,199 | $4,923 | $4,999 | 0 | 0 | 430 | 92 | 111.9 | 0.060 | ||||||||||||
58 | 2021-04-18 | $52,000 | $11,249 | $13,562 | $11,617 | $6,802 | $4,923 | $4,999 | 0 | 14000 | 2870 | 105 | 111.2 | 0.013 | ||||||||||||
59 | 2021-04-25 | $40,000 | $8,029 | $13,810 | $8,823 | $6,730 | $4,923 | $4,999 | 0 | 14000 | 2290 | 143 | 108.4 | 0.004 | ||||||||||||
60 | 2021-05-02 | $43,000 | $7,506 | $17,029 | $13,883 | $8,080 | $10,995 | $3,849 | 0 | 32000 | 550 | 37 | 107.4 | 0.058 | ||||||||||||
61 | 2021-05-09 | $45,000 | $6,594 | $14,448 | $13,685 | $7,983 | $10,995 | $3,849 | 10000 | 31000 | 350 | 40 | 108.4 | 0.100 | ||||||||||||
62 | 2021-05-16 | $66,000 | $227,362 | $6,070 | $16,053 | $19,624 | $7,616 | $10,995 | $3,849 | 3000 | 244000 | 550 | 45 | 88.5 | 0.006 | |||||||||||
63 | 2021-05-23 | $55,000 | $227,362 | $6,463 | $19,961 | $19,537 | $7,031 | $10,995 | $3,849 | 0 | 376000 | 3820 | 72 | 79.8 | 0.061 | |||||||||||
64 | 2021-05-30 | $73,000 | $227,362 | $7,500 | $24,966 | $19,881 | $9,910 | $10,995 | $3,849 | 29000 | 70000 | 3330 | 121 | 92.6 | 0.046 | |||||||||||
65 | 2021-06-06 | $120,000 | $129,307 | $7,994 | $29,812 | $23,478 | $10,119 | $13,744 | $4,811 | 0 | 88000 | 3820 | 113 | 96.3 | 0.050 | |||||||||||
66 | 2021-06-13 | $98,000 | $129,307 | $7,884 | $23,551 | $22,842 | $9,547 | $13,744 | $4,811 | 0 | 378000 | 1420 | 142 | 90.8 | 0.068 | |||||||||||
67 | 2021-06-20 | $84,000 | $129,307 | $8,185 | $22,228 | $21,919 | $8,941 | $13,744 | $4,811 | 0 | 436000 | 3730 | 124 | 89.1 | 0.099 | |||||||||||
68 | 2021-06-27 | $111,000 | $129,307 | $4,858 | $16,865 | $29,442 | $4,128 | $13,744 | $4,811 | 22000 | 258000 | 190 | 198 | 91.8 | 0.028 | |||||||||||
69 | 2021-07-04 | $60,000 | $13,209 | $13,726 | $7,135 | $6,250 | 0 | 24000 | 480 | 20 | 96.6 | 0.030 | ||||||||||||||
70 | 2021-07-11 | $70,000 | $20,000 | $15,002 | $14,510 | $7,135 | $6,250 | 0 | 13000 | 30 | 17 | 102.3 | 0.084 | |||||||||||||
71 | 2021-07-18 | $91,000 | $20,000 | $13,721 | $14,714 | $7,135 | $6,250 | 0 | 21000 | 600 | 23 | 109.8 | 0.048 | |||||||||||||
72 | 2021-07-25 | $80,000 | $13,069 | $15,696 | $7,135 | $6,250 | 0 | 36000 | 50 | 56 | 109.6 | 0.049 | ||||||||||||||
73 | 2021-08-01 | $72,000 | $15,958 | $15,896 | $5,883 | $4,869 | 0 | 23000 | 90 | 25 | 110.6 | 0.022 | ||||||||||||||
74 | 2021-08-08 | $122,000 | $5,656 | $17,717 | $13,802 | $5,883 | $4,869 | 0 | 4000 | 400 | 27 | 110.9 | 0.060 | |||||||||||||
75 | 2021-08-15 | $186,000 | $5,165 | $17,639 | $18,034 | $5,883 | $4,869 | 0 | 4000 | 30 | 65 | 112.1 | 0.029 | |||||||||||||
76 | 2021-08-22 | $143,000 | $9,971 | $17,703 | $23,945 | $5,883 | $4,869 | 0 | 12000 | 830 | 94 | 112.8 | 0.007 | |||||||||||||
77 | 2021-08-29 | $121,000 | $1,899 | $17,538 | $19,129 | $5,883 | $4,869 | 71000 | 15000 | 280 | 74 | 111.4 | 0.049 | |||||||||||||
78 | 2021-09-05 | $95,000 | $9,708 | $17,709 | $16,113 | $7,354 | $6,086 | 16000 | 14000 | 970 | 54 | 108.6 | 0.054 | |||||||||||||
79 | 2021-09-12 | $102,000 | $5,321 | $17,941 | $14,210 | $7,354 | $6,086 | 0 | 2000 | 100 | 27 | 100.6 | 0.067 | |||||||||||||
80 | 2021-09-19 | $100,000 | $4,783 | $18,142 | $12,760 | $7,354 | $6,086 | 56000 | 3000 | 970 | 49 | 101.6 | 0.080 | |||||||||||||
81 | 2021-09-26 | $106,000 | $2,732 | $17,328 | $17,159 | $7,354 | $6,086 | 99000 | 25000 | 900 | 31 | 104.9 | 0.038 | |||||||||||||
82 | 2021-10-03 | $57,000 | $14,290 | $18,076 | 129000 | 5000 | 740 | 65 | 107.5 | 0.028 | ||||||||||||||||
83 | 2021-10-10 | $67,000 | $15,790 | $13,242 | 17000 | 2000 | 700 | 53 | 107.5 | 0.090 | ||||||||||||||||
84 | 2021-10-17 | $53,000 | $21,861 | $13,476 | 136000 | 7000 | 420 | 24 | 101.4 | 0.044 | ||||||||||||||||
85 | 2021-10-24 | $58,000 | $34,125 | $13,490 | 63000 | 10000 | 410 | 50 | 101.0 | 0.058 | ||||||||||||||||
86 | 2021-10-31 | $55,000 | $25,166 | $38,490 | $13,879 | 45000 | 12000 | 640 | 25 | 94.6 | 0.024 | |||||||||||||||
87 | 2021-11-07 | $58,000 | $104,922 | $31,394 | $17,683 | $33,557 | $12,740 | $16,908 | 0 | 5000 | 350 | 28 | 95.3 | 0.077 | ||||||||||||
88 | 2021-11-14 | $71,000 | $93,459 | $53,079 | $16,609 | $37,555 | $12,074 | $12,983 | 0 | 17000 | 20 | 77 | 90.3 | 0.084 | ||||||||||||
89 | 2021-11-21 | $98,000 | $94,817 | $25,589 | $16,718 | $313 | $40,777 | $12,425 | $1,606 | 2000 | 36000 | 500 | 84 | 85.0 | 0.012 | |||||||||||
90 | 2021-11-28 | $77,000 | $69,030 | $36,791 | $17,063 | $1,930 | $41,788 | $10,884 | $9,766 | 64000 | 73000 | 750 | 104 | 82.8 | 0.095 | |||||||||||
91 | 2021-12-05 | $81,000 | $64,194 | $25,426 | $15,442 | $5,280 | $43,088 | $17,357 | $23,804 | 9000 | 233000 | 420 | 114 | 83.6 | 0.073 | |||||||||||
92 | 2021-12-12 | $69,000 | $57,733 | $27,943 | $14,950 | $9,183 | $35,611 | $22,219 | $20,691 | 32000 | 267000 | 110 | 120 | 85.7 | 0.015 | |||||||||||
93 | 2021-12-19 | $117,000 | $101,412 | $5,566 | $11,620 | $11,963 | $35,132 | $37,679 | $14,508 | 33000 | 66000 | 700 | 45 | 84.2 | 0.047 | |||||||||||
94 | 2021-12-26 | $77,000 | $4,443 | $9,818 | $20,167 | 192000 | 61000 | 1140 | 39 | 80.2 | 0.086 | |||||||||||||||
95 | 2022-01-02 | $64,000 | $3,408 | $10,029 | $17,405 | 28000 | 9000 | 290 | 58 | 82.5 | 0.029 | |||||||||||||||
96 | 2022-01-09 | $58,000 | $1,460 | $8,834 | $14,991 | 9000 | 6000 | 50 | 149 | 86.3 | 0.000 | |||||||||||||||
97 | 2022-01-16 | $55,000 | $992 | $9,761 | $11,073 | 23000 | 11000 | 210 | 157 | 80.5 | 0.007 | |||||||||||||||
98 | 2022-01-23 | $60,000 | $992 | $11,136 | $10,274 | 39000 | 8000 | 20 | 181 | 77.5 | 0.040 | |||||||||||||||
99 | 2022-01-30 | $51,000 | $16,423 | $11,279 | 0 | 10000 | 1670 | 261 | 78.5 | 0.005 | ||||||||||||||||
100 | 2022-02-06 | $45,000 | $18,801 | $15,746 | 0 | 1000 | 50 | 171 | 76.8 | 0.013 | ||||||||||||||||