ARC Media matrix / Content Planning tool
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Measure points
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Session / content topic ideas↓ Content approach→Who writes/presentesWhen to Launch (roughly early in quearter)WebinarBlog postResource linkPost on Twitter?Post in Facebook?Post on LinkedIn?Google analyticsFacebook likesTwitter RTsTwitter Followerswebinar viewswebinar attendees
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When Activists Have You Up Against the RopesReggie Hall 1-Oct-2014yyyy
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Social media monitoring: why you need to do it?Daren Williams1-Jan-2015yyyy
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How do you develop a winning entry for a media, marketing, or pr award program?Amy McDonald1-Apr-2015yyyy
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Info perspective on judging award programs; Case study on the winner of the Golden ARC awards program.Bob Giblin1-Jul-2015yyyy
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What is _Public Relations_?
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10 Tips for public relations professionals
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What exactly does a PR expert do?
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How to build a public relation network or resources?
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Oh, I wish... Hot button issues for PR professionals.
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When a conflict arrises, are you ready for the PR cycle?
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Is there such a thing as a "certified" public relations professional?
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What schools have public relations tracks?
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Social media and digital media: This is not your dad's public relations world.
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Are you stressed in your PR role? Learn the signs, how to resolve.
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Do you need a PR mentor?
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What are the PR tools to know about?
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What is the difference between, PR, marketing, and advertising?
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When is it a good time to go on vacation after a PR crisis?
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PR and Spin. Is there a difference?
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I need help with a PR problem. What do you recommend?
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