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Month #0123456789101112
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Retention100%10%10%10%5%5%5%5%5%2%1%1%1%
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JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuary
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We buy new customers from paid channels (fb, google, etc.)450450450450450450450450450450450450450
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CAC, RUB4 1474 1474 1474 1474 1474 1474 1474 1474 1474 1474 1474 1474 147
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Marketing budget, RUB1 866 1501 866 1501 866 1501 866 1501 866 1501 866 1501 866 1501 866 1501 866 1501 866 1501 866 1501 866 1501 866 150
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Counting the number of customers by month
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JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuary
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January45045454522,522,522,522,522,594,54,54,5
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February45045454522,522,522,522,522,594,54,5
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March45045454522,522,522,522,522,594,5
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April45045454522,522,522,522,522,59
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May45045454522,522,522,522,522,59
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June45045454522,522,522,522,522,59
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July45045454522,522,522,522,522,59
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August45045454522,522,522,522,522,59
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September45045454522,522,522,522,522,59
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October45045454522,522,522,522,522,59
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November4504545
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December45045
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January450
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JanuaryFebruaryMarchAprilMayJuneJulyAugustSeptemberOctoberNovemberDecemberJanuary
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Paying customers by month450495540585607,5630652,5675697,5706,5711715,5720
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old customers04590135158180203225248257261266270
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new450450450450450450450450450450450450450
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Monthly subscription cost, rub.13 99013 99013 99013 99013 99013 99013 99013 99013 99013 99013 99013 99013 990
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Revenue per month, rub.6 295 5006 925 0507 554 6008 184 1508 498 9258 813 7009 128 4759 443 2509 758 0259 883 9359 946 89010 009 84510 072 800
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