She Said, He Said Focus Group Results
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ABCD
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Design challangePossible solutionWhy it wont workHow to overcome failure
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How could OMF identify legislators with an interest in technology?Keyword search of transcriptions for terms like "technology", "software", "tech", etcLegislators, agendas and interests may change as their constituents change. Accessing the legislators may prove difficult because of so much pometetion for their time. They may be siinteresrted or be hard to convince.Find the interested citizens.
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Increasing the general audience of the Colorado ChannelInform potentially interested groups of the service the channel provides, have journalists and lobbyists training meetings, tell schools, etc.Could require more manpower/budget than availble for marketing Could be conflict (political) between attendeesThis ca be achieved through proprer partnerships. By collaborating with existing groups and piggy-backing on their outreach, the Colorado Channel can increase it's audience.
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How to improve search, see bills related to "guns", voting records of the bills, etc.Not sure why "guns" reults in zero search matches currently, but one solution is integrating Youtube transcripts.Transcriptions and services could be unreliable, having audio cues working could depend on teh way the speaker and reader talk, too much post broadcast work and too many topics covered in one day...Use a cheap third party service like Amazon turk to clean up transcriptions Add a crowdsoruced review option for users to submit corrections/report errors in transcriptions
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How can we increase viewership in rural/mountain/remote areas of Colorado? (overcoming internet and Comcast shortcomings)Create content that can be easily viewed on smart phones. Conduct specific outreach by partnering with organiztions who speak directly to these organizations already.Smart phones don't always work in remote areas.Partnership with certain organizations interested in following onr getting informed on propsed leg. and find a central area where the group could receive the broadcast.
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How do we make lengthy floor discussions more easily consumable and/or highlight relevence to public?Tag the video (bill) sections by related hot topics/issue and section them by pro-vote or against vote and speaker and include history of that pseakers voting on the same issueCCAB could decide that assigning topic/issue to bils is subjective, when some bills are complexMaybe tags, with multiple tags per bill? The tags would be upt ot the Co Channel staff and they'd have to be subjective - maybe limit it to 30 or so general terms & choose from those.
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Knowing when a bill will be heard in a general session for specific interest -- publicizing to publicAlerting organizations of Bills teh organization/citizens some wayOften the legislature will 'pass' on bills (table them), so no way to be accurate before hand The list of interested parties could grow so large it would be unmanageable -- and if offered to organizations, we'd have to offer service to all citizens tooPerhaps use Sunlight's "Open States" project and/or allow people to subscribe for updates of bills related to their interests.
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What would it take to have citizens pay attention past the first speech they don't like, so that they stay engaged?Maybe have a citizen group of line tweeters or commentators who are specifically commenting for the general public.Super easy to hijack for partisan purposes People have horrifically low attention spans already.A group of committed public interst advocates could demonstarte their non partisanship (like League of Women Voters) and help inform the public through live Tweeting and/or blogging for the goal of wider understanding. Play by play without strong editorializing in one direction or another for info purposes.
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Debates are long, pepetetive and boring -> How do we make them more concise as archives?Edit down several hours of debate into the core argumetns for and against a specific bill in order to give the public a concise version of a debate.If either party did this we couldn't trust its accuracy. OMF has set up a 'defensive' approach where no one can accuse omf of partisanship b/c we make zero editorial decisions. Selecting clips opens omf up to criticism even though "content" would help constituents.Allow senators/representatives (or their staff) to determine the pros/cons of their own arguments.
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How might we encourage constituents on the western slope to share cochannel archives amongst themselves so they aren't relient on media gatekeeprs to leran about legisltative news.Create videos instructing constituents how to shape particular clips and then build a campaign encouraging voters to make clips go viral. This will teach people what coch is and how to use it.How do you get people to watch the training videos?Take the training sessions out to groups who meet regularly and do the 10 min training. Groups such as rotary, school committees, health organizations, PTO, sertoma etc.
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The challenge is to find staff and time to identify the issue, dtermine the best person(s) to be "on air" etc.Have the resources to move forwardLack of resources groups care about differnt issues, so could be tough to share resources.Seek grant funding, and/or use students as correspondents and/or bring each side of an argument (staff, lobbyists, members) in to do a point-counterpoint
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Get More viewership by highlighting hot topics.Have a list of hot topics (guns, etc) on the sidebar of the viewer
This could have a limited audience as hot topics are not "hot" for everyone that is limited expansion of viewership
The hot topics could be chosen to be genral enough that the changing specific issues are still relevant and this allows for a wide set of topics.
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