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Nielsen Norman Group Journey Map Template © By Sarah Gibbons
See template instructions at nngroup.com/articles/journey-map-digital-template.
Course version of template: https://docs.google.com/spreadsheets/d/17dunyhhAPljFzo5L5g5lh62NvK6CSkvfYV7SAv9U7ro/edit?usp=share_link
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Making Weekend Plans - Senior Emily
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Actor:Scenario:Goals:Expectations:Team:15
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Senior Emily
Emily is a senior at Columbia University who majors in computer science. She enjoys going out with friends to dinner, museums, and concerts. She finds spending time with friends as an outlet to manage her schoool stress and improve her mental health.
Making weekend plans with her friend group
Emily is looking to make a plan with her friends this weekend. She texts in her friend group chat with 5 other girls about grabbing dinner Saturday night.
• Find a time that works for her and her 5 friends on Saturday night
• Find a restaurant that all her friends agree on
• Make this plan in a stress free manner without wasting too much time
• That all her friends respond in the text group chat and in a timely manner
• That all her friends are transparent about their schedules and what restaurants they are willing to eat at
• That her friends do not flake or last minute cancel
Date:
Version #:
10/9/24, version 1
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Phase
Name & Goal
Initiate PlansGather ResponsesAttempt to Finalize PlansReschedule Plans
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Make a groupchat with friends and send message to make weekend plansWait for friends to respond and facilitate discussion of potential dates, times, and activitiesTry to set a plan that accomodates everyone's schedules and preferencesAccept that this weekend does not work and postpone plan to a later date
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DoingDetermine which friends to reach out to for plansWait for friends to respond to the initial idea of the hangout Compare availabilities for the weekendAccept that a few friends had things come up and are no longer available and now we will have to reschedule to to a later date
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Make a groupchat with those friendsSuggest what dates and times I am available to hangout Identify times where everyone is availableRe-prompting everyone to enter their availability in the chat
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Text in the groupchat to see if the friends are free this weekendAsk about friends' availabilitiesIdentify restaurant that aligns with group's interestsWaiting for responses from everyone
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Suggest some activities the group might all enjoy doingVerify with friends that identified time and place works for the groupPicking a date when everyone is available
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Suggest a restaurant the group might enjoy eating atWait for responsesRe-prompting for comfirmation before making reservation
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Make the reservation for a future date
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Thinking
& Saying
"Who do I want to hang out with this weekend?"“I am free all day Saturday" "What is a time and day that everyone is available?""Olivia and Sarah had to cancel last minute because a last minute club meeting. I think we should just reschedule as now a large amount of the group isn't free"
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"Who have I not seen in a while?""Do you all wanna do a group family dinner together?""It seems like they are down for Happy Hot Hunan.""Hi, it seems like no time works for all of us now this weekend. Do you all want to reschedule?
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"I hope my friends are free this weekend.""What days or times are you guys free?" "I see this Saturday between 6pm and 8pm works best, let's suggest and confirm that.""I wish this process can be faster"
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"I hope that they respond to my text.""Are you guys down for Happy Hot Hunan?""Does this Saturday at 6pm at Happy Hot Hunan work for everyone?""Please, please confirm since there will be a cancellation fee"
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"I hope that this does not become overwhelming/stressful to coordinate.""Gosh, I really hope no one would flake since they'll charge my card"
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"The reservation is made. Please make sure to let me know if you can no longer make it 48 hours in advance."
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"Now let's hope this plan will actually happen."
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FeelingExcitement: I have had a long, stressful week and hanging out with friends will be a great break and way to mentally reset.Impatient: I want my friends to reply quicker Excited: There was a time that worked for everyone to have dinner, and there is also a restaurant that everyone is interested inFrustrated: It took a super long time just to schedule a dinner with everyone and people then cancelled last minute
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Anxiety: what happens if no one responds, what if no one is freeEager: I really want to hang out and get dinner with my friends!Worried: I hope everyone is still available for dinner and we won't have to push this backAnnoyed: I feel like they don't want to hang out and people take so long to respond.
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Confused: I don't know what my friends' schedules are like... or if they even want to hang outWorried: I'm a little worried about the cancellation fee
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Hopeful: The reservation is made and I am looking forward to it happening.
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Disappointed: I feel disappointed because the initial plans did not work out
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Oppotunities
& Ideas
Network tracker to see who you haven't hung out in a whilePoll to see who is available this weekend Visualization tool of all friends calendars that highlights mutual free timesCan we have some form of calendar invite system that penalizes individuals for flaking?
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Shared interest tracker -- what people in your network are interested in doing this weekendTool that tracks who liked a text or responds positively and aggregates the dataVisualization tool to show friends' interests and preferences simultanesoulyAuto venmo request to people who cancel last minute
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Poll on activities that people are most interested in
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Neutral
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Negative
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