Kaiiax' questionnaire for software development companies
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AB
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Put some thought into that
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Company description
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Company description through services
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We (company name) offer (whom? what market segment? people with what need or task to be done?) services (what services?) that are better than our competitors' offerings because (how do your services differ from the services provided by your competition?)
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Company description through price/quality
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We (company name) offer services for a price (cheaper/the same/higher than our competitors' prices) and deliver quality that is (the same/higher/lower) than our competitors deliver
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Company description through story
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We (company name) are founded in (what year?) because (what's the reason why you founded your company?) with a goal to (what's the goal of your business? what's your company mission?)
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Quality
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Quality
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We (company name) offer quality (result, services, products) because we use (what methods / approaches / tools / experience / culture / anything else do you use?)
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Guarantees
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We (company name) give our clients (what guarantees do you give?)
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Against competitors
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Similarity
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We, just like our competitors, (what do you use? what results do you get?)
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Difference
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Unlike our competitors we (what do you use? what results do you get?)
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Market sergments
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Key segment
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What is the type of client with whom you make the most money (what's this client's need? demography? education? location? particularities?)
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Comfortable segment
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What is the type of client working with whom is the most comfortable (what's this client's need? demography? education? location? particularities?)
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Stop segment
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What is the type of client you don't want to work with (what's this client's need? demography? education? location? particularities?)
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Why they choose us
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The reasons to buy
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What are the main reasons why your clients buy your services (price to quality ratio? promises? special competencies? reputation? your portfolio? something else?)
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The reasons for refusal
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What are the main reasons why your potential clients don't buy your services (price to quality ratio? promises? special competencies? reputation? your portfolio? something else?)
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Competences
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Key competencies
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The key competencies we posess in our opinion are (what key competencies do you have?)
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Image
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Image
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In our opinion, our buyer perceives our company as (how does your potential client perceive your company?)
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Image in the future
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We wish our clients perceived our company as (what image of your company do you want to create?)
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