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SOCIAL MEDIA STRATEGIC PLAN
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RESEARCH – DISCOVERY – ANALYSIS
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COMPANY DEFINED
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YOUR MISSION
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YOUR VISION
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TARGET AUDIENCE
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YOUR MESSAGE
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STRENGTHS DEFINED
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WEAKNESSES DEFINED
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COMPETITIVE ANALYSIS
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COMPETITION DEFINED
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COMPETITION STRENGTHS
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YOUR COMPANY'S COMPETITIVE EDGE: WHAT YOUR COMPANY DOES BETTER
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WHAT YOUR COMPANY CAN DO DIFFERENTLY
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POTENTIAL ROADBLOCKS
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BENEFITS
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PLAN BUILDING
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OBJECTIVES
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WHAT & HOW
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WHAT & HOW
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WHAT & HOW
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WHAT & HOW
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WHAT & HOW
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MEASURABLE GOALS
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FACEBOOK
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TWITTER
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LINKEDIN
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YOUTUBE
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INSTAGRAM
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SNAPCHAT
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EXECUTE – IMPLEMENT – LAUNCH
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CHECK FOR MESSAGE CLARITY AND UNIFORMITY ACROSS PLATFORMS
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GRAPHIC UNIFORMITY
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CONVERSATION MONITORING
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SOCIAL ID ADDED TO ALL BRANDING INCLUDING EMAIL AND PRINT MEDIA
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DAILY POSTING WHERE APPLICABLE
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REPORTING PLAN: ENGAGEMENT, INFLUENCE, NUMBERS, ETC.
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MEASURE – METRICS – TRACK
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WEEKLY STATUS UPDATES
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NUMBER / NETWORK GROWTH
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STATUS: ENGAGEMENT
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STATUS: INFLUENCE
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WHAT'S WORKING? WHAT ISN'T? EVALUATION AND REVISIONS
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GOAL ASSESSMENT – REVISED GOALS – NEW GOALS
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FACEBOOK
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TWITTER
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LINKEDIN
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YOUTUBE
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INSTAGRAM
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SNAPCHAT
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