[csa] Partnership Launch Checklist (from Ronen Vengosh, Egnyte)
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Priority OWNERDue DateApprover DESIGNNOTES
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MESSAGING
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Framework
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Email to estaff
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Launch metrics
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ANALYST
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Launch presentation
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Launch briefings
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PRESS
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Press Release
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Website
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Case studies
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Events
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Messaging brief
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Review PR & Briefing Q&A w/stakeholders (US/UK)
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Customer References
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Blog
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PRODUCT
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Website
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Website Links checking / QA
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DataSheet or Solution Brief
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Associated marketplace descriptions
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Product presentation
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Product demo
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Product video
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Product video transcript (for SEO)
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Product video website/links
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User guide
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Packaging & Pricing
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In-product
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White papers
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Webinar presentation
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User/Admin Training Module
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Webinar promotion
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Email
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Ad banners
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Paid social media
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Spiceworks
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LinkedIn
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Twitter
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Landing Page
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FIELD
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SE Training a week before sales training
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Sales Training
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Partner training
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Upload all the collateral in partner portal (egnytepartner.egnyte.com)
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Vertical launch presentation
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Vertical Demo
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Vertical Demo video
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Vertical Solution Brief
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check music video ok with youtube
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Product video CTA
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Product video transcript (for SEO)
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Product video website/links
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Field email
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DEMAND GENERATION
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Landing page
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Ask an expert
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Campaign drip emails
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Banners
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COMMUNICATIONS
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Board email
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Customer newsletter
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Analyst newsletter
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Corporate email
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Social Media Promotion Plan
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Business and Technology Partner email
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See above for webinar promotion
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Launch Social Media
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Spiceworks
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LinkedIn
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Twitter
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