| A | B | C | |
|---|---|---|---|
1 | The Complete Content Optimization Checklist 36 actionable steps to optimize your content before publishing | ||
2 | Learn 10 optimizatin tips here | ||
3 | 0/36 completed | ||
4 | ✓ | Date | Task |
5 | 7/9 | Conducted keyword research (find a target keyword, secondary keywords, semantic keywords, question-based keywords) | |
6 | No keyword cannibalization (avoid using the same target keyword or phrase for multiple pages) | ||
7 | Identified search intent (is the content relevant to the search query?) | ||
8 | Analyzed competitor's content (search the target keyword and review the content length, structure, subheadings, information, search intent, etc. Try to make your content better!) | ||
9 | Included the target keyword in meta title, URL, meta description, subheadings, introduction, and conclusion | ||
10 | Used the target keyword naturally in body copy and maintained proper keyword frequency (avoid keyword stuffing) | ||
11 | Used secondary keywords and keyword variations in subheadings and naturally in the body copy | ||
12 | Optimized meta title (included target keyword, 40–60 characters long, power words, match search intent, compelling copy, brand name) | ||
13 | Optimized meta description (included target keyword, 50–160 characters long, match search intent, compelling copy that describes the page) | ||
14 | Optimized URL (included target keyword, short (2-4 words), descriptive, proper formatting, avoid numbers and dates) | ||
15 | Word count is 800 words or more (long-form content with 1,000+ words improve ranking potential) | ||
16 | Checked copy for plagiarism, spelling, and grammar errors | ||
17 | Content is informative, educational, provides value, addresses a problem, and is engaging | ||
18 | Structured content into skimmable sections using proper header tags (H1, H2, H3) | ||
19 | Page has only one H1 tag to identify the main topic (don't forget to add your target keyword) | ||
20 | Used H2 tags for main subheadings (use an H2 tag every 200-500 words) | ||
21 | Subheadings are in hierarchal order (for example, don't jump from an H2 to an H4) | ||
22 | Subheadings are descriptive and clearly describe the section | ||
23 | Included internal links to relevant content on your site (use "DoFollow" links that open in the same window) | ||
24 | Included external links to relevant content on high-authority sites (use "DoFollow" links that open in a new window) | ||
25 | Used appropriate anchor text for links (clickable text that's descriptive and relevant to the link) | ||
26 | Included a compelling introduction paragraph (hook the reader once they land on your page with a concise intro) | ||
27 | Included a conclusion section (provide closure, summarize key points, and conveys your message one last time) | ||
28 | Highlighted important information to make it skimmable (bold text, bullet points, numbered lists, call-out boxes, blockquotes) | ||
29 | Added relevant visual content to support the copy (original images, video, infographics) | ||
30 | Resized images to fit the display area (if the content width is 720px wide, resize images to 720px before uploading) | ||
31 | Compressed large images (150kb or smaller to increase page load speed) | ||
32 | Optimized images with descriptive ALT text and file names that include relevant keywords | ||
33 | Added a featured image (1200 x 628 pixels is an optimal image size for social media sharing) | ||
34 | Improved text readability (used active voice, short sentences, short paragraphs, simple terminology) | ||
35 | Provided proper sources (use quotes, proper citations, image captions, and link to the source) | ||
36 | Included a Call-to-Action (let readers know what to do next and compel them to take action) | ||
37 | Added an excerpt (you can use the meta description text) | ||
38 | Added schema markup where appropriate (FAQ, products, prices, reviews) | ||
39 | Selected appropriate Categories and Tags | ||
40 | Published | ||