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North Star Metric Examples
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CompanyIndustry
Possible North Star Metric
DescriptionSource
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AirbnbTravelNights BookedTracks the number of nights booked on the platform.https://www.teknicks.com/blog/north-star-metric-examples/
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AirtableSaaSWeekly Paid UsersTracks the number of paid users on a weekly basis.https://future.com/north-star-metrics/
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Alexbirkett.comMarketingReferralsTracks the number of referrals.https://databox.com/north-star-metrics
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AmazonE-commerceGross Merchandise Volume (GMV)Reflects the total sales value of merchandise sold through the platform.https://www.teknicks.com/blog/north-star-metric-examples/
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AmplitudeSaaSWeekly Learning UsersTracks users engaging with learning materials weekly.https://future.com/north-star-metrics/
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AsanaSaaSWeekly Active Paid UsersMeasures the number of active paid users weekly.https://future.com/north-star-metrics/
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Biking Know HowMediaNumber of Email SubscribersMeasures the number of email subscribers.https://databox.com/north-star-metrics
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BlueApronFood DeliveryOrders per CustomerTracks the average number of orders per customer.https://www.growth-academy.com/north-star-metric-examples
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BonobosRetailGrowth Efficiency/RevenueTracks growth efficiency and revenue.https://aspireapp.com/blog/find-your-north-metrics
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BoxCloud StorageDaily Active Users/Monthly Active UsersMeasures user engagement by daily/monthly active users.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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CalmHealth & WellnessCustomer Acquisition CostReflects the cost to acquire new customers.https://future.a16z.com/north-star-metrics/
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CameoEntertainmentNumber of OrdersMeasures the total number of orders placed on the platform.https://future.com/north-star-metrics/
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CasperE-commerceMargins/RevenueMeasures profit margins and revenue.https://future.a16z.com/north-star-metrics/
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Check My PresetsSaaSMoney Transferred to CreatorsTracks the amount of money transferred to content creators.https://future.a16z.com/north-star-metrics/
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ChipotleFood & BeverageAverage Order ValueMeasures the average value of orders.
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ClearSlideSaaSNumber of Pitches ViewedTracks the number of pitches viewed.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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ClickUpSaaSTasks Completed per Day
Measures the number of tasks completed daily.
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Coalition TechProfessional ServicesClient RetentionMeasures the retention of clients.https://databox.com/north-star-metrics
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CocoDocSaaSCustomer Growth RateTracks the growth rate of customers.https://databox.com/north-star-metrics
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CodaSaaSRevenue GrowthMeasures the growth in revenue.https://future.a16z.com/north-star-metrics/
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CoinbaseFinancial ServicesMonthly Transacting UsersTracks the number of users making transactions monthly.https://future.com/north-star-metrics/
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CourseraE-learningCourse Completion RateTracks the rate of course completion.
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DeliverooFood DeliveryMonthly Orders Delivered on TimeTracks the number of orders delivered on time monthly.https://aktiasolutions.com/product-metrics/
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DocuSignSaaSNumber of Documents SignedMeasures the number of documents signed using the platform.https://finmark.com/north-star-metric/
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DoorDashFood & BeverageDaily Active UsersMeasures user engagement by daily active users.https://shailesh-sharma.medium.com/what-are-the-most-important-metrics-for-doordash-76da0fa4a4ca
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DropboxCloud StorageTeams Using DropboxMeasures the number of teams using the service.https://finmark.com/north-star-metric/
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eBayE-commerceNumber of Items SoldTracks the total number of items sold on the platform.https://aktiasolutions.com/product-metrics/
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EventbriteEvent ManagementHosting Creators & New Ticketed UsersMeasures the number of event creators and new ticketed users.https://future.com/north-star-metrics/
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FacebookSocial MediaDaily Active UsersIndicates user engagement by daily active users.https://www.teknicks.com/blog/north-star-metric-examples/
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Federal FundsFinancial ServicesNumber of Closed Sales a MonthTracks the number of closed sales monthly.https://databox.com/north-star-metrics
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First WatchFood & BeverageCustomer Lifetime ValueReflects the total value a customer brings over their lifetime.https://www.nrn.com/consumer-trends/north-star-metric-every-restaurant-brand-should-know
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Five GuysFood & BeverageAverage Order ValueTracks the average value of orders.
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Front AppSaaSMonthly Active Users/Weekly Active UsersTracks user engagement by monthly/weekly active users.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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Funeral FundsFinancial ServicesNumber of Closed Sales a MonthTracks the number of closed sales monthly.https://databox.com/north-star-metrics
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GitHubTechnologyAnnual Recurring RevenueReflects the recurring revenue generated annually.https://future.com/north-star-metrics/
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GO-JEKTransportationNumber of Journeys StartedMeasures the number of journeys started on the platform.https://growwithward.com/north-star-metric/
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GoogleTechnologySearches per UserMeasures the average number of searches per user.https://www.teknicks.com/blog/north-star-metric-examples/
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GrammarlySaaSDaily Checked Documents
Measures the number of documents checked daily.
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GreenhouseSaaSHires Made by Weekly Active Users or Monthly Active UsersMeasures the number of hires made by active users.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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GrovoSaaSLessons Completed Per Monthly Active UsersTracks the number of lessons completed by active users.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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HimsHealth & WellnessRevenue/MarginTracks revenue and profit margins.https://future.a16z.com/north-star-metrics/
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HubSpotSaaSWeekly Active TeamsMeasures the number of active teams weekly.https://growwithward.com/north-star-metric/
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InstacartFood DeliveryNumber of Customers Placing OrdersMeasures the number of customers placing orders.https://www.linkedin.com/pulse/setting-your-product-north-star-key-metrics-connor-doherty/
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InstagramSocial MediaDaily Active PeopleIndicates user engagement by daily active users.https://finmark.com/north-star-metric/
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IntercomSaaSNumber of Customer InteractionsTracks the number of interactions with customers.https://finmark.com/north-star-metric/
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JiraSaaSPaid Enabled UsersMeasures the number of paid users who have enabled features.https://future.com/north-star-metrics/
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LeadMineSaaSNumber of Leads Generated a MonthTracks the number of leads generated monthly.https://www.leadmine.net/blog/what-is-north-star-metric/
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LinkedInSocial MediaActive Job PostingsMeasures the number of active job postings on the platform.https://www.teknicks.com/blog/north-star-metric-examples/
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LogMeInSaaSRetained Montly Active UsersMeasures the number of retained monthly active users.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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LoomCommunicationVideos with a ViewTracks the number of videos that have been viewed.https://future.com/north-star-metrics/
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LyftTransportationDriver EngagementTracks the engagement levels of drivers.https://revathysivasankar.medium.com/the-northstar-metics-of-lyft-344fae943749
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MediumMediaTotal Time Spent ReadingReflects the total time users spend reading content.https://finmark.com/north-star-metric/
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MilkwhaleSaaSCustomer Satisfaction ScoreMeasures the satisfaction of customers.https://databox.com/north-star-metrics
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MintFinancial ServicesPercentage of Users with Increased Balance in 3 MonthsMeasures the percentage of users who increase their balance in 3 months.https://aktiasolutions.com/product-metrics/
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MiroSaaSCollaborative BoardsMeasures the number of collaborative boards created.https://future.com/north-star-metrics/
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NetflixEntertainmentTotal Hours ViewedMeasures user engagement by tracking the total number of hours viewed.https://www.teknicks.com/blog/north-star-metric-examples/
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NetskopeSaaSApps Monitored Users, Monthly Active UsersMeasures the number of apps monitored by active users.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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NotionSaaSRevenue GrowthReflects the growth in revenue.https://future.a16z.com/north-star-metrics/
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OneLoginSaaSNumber of Apps Integrated into a Daily Active User's AcountTracks the number of apps integrated into user accounts.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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OutreachSaaSMonthly Active UsersTracks the number of monthly active users.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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PatreonCrowdfundingNumber of Creators Making Over $XMeasures the number of creators earning above a certain amount.https://future.com/north-star-metrics/
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PelotonFitnessMonthly SubscriptionsMeasures the number of active subscriptions per month.https://www.teknicks.com/blog/north-star-metric-examples/
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PEO CompaniesProfessional ServicesCustomer GrowthMeasures the growth in the number of customers.https://databox.com/north-star-metrics
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PicnicE-commerceMonthly Groceries Delivered on TimeTracks timely delivery of groceries monthly.https://sprintsandsneakers.com/north-star-metric-a-growth-hackers-way-to-find-your-true-north/
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PinterestSocial MediaWeekly Active UsersIndicates user engagement by weekly active users.https://future.com/north-star-metrics/
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PlaidFinancial ServicesBank Accounts LinkedTracks the number of bank accounts linked through the service.https://future.com/north-star-metrics/
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Powder InsiderSaaSUser SatisfactionMeasures the satisfaction of users.https://databox.com/north-star-metrics
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QuoraSocial MediaNumber of Answers to QuestionsTracks the number of answers provided to questions.https://growwithward.com/north-star-metric/
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RobinhoodFinancial ServicesTotal Net Funded UsersMeasures the total number of users with funded accounts.https://future.com/north-star-metrics/
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SalesforceSaaSMonthly Recurring Revenue (MRR)Reflects the recurring monthly revenue from subscriptions.https://www.teknicks.com/blog/north-star-metric-examples/
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SephoraRetailCustomer RetentionMeasures the ability to retain customers over time.https://www.forbes.com/sites/forbeseq/2021/02/08/ecommerce-customer-retention-strategies/
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Shake ShackFood & BeverageAverage Order ValueTracks the average value of orders.
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ShopifyE-commerceGross Merchandise Volume (GMV)Reflects the total sales value of merchandise sold through the platform.https://www.teknicks.com/blog/north-star-metric-examples/
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SisenseSaaSDashboard ConsumptionTracks the usage of dashboards by users.https://www.sisense.com/blog/find-north-star/
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SlackCommunicationDaily Active UsersMeasures the number of active users daily to gauge engagement.https://www.teknicks.com/blog/north-star-metric-examples/
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SlateMediaTotal Engaged TimeMeasures the total time users are engaged with content.https://www.grow.com/blog/what-is-a-north-star-metric
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SnapchatSocial MediaDaily Active UsersIndicates user engagement by daily active users.https://future.com/north-star-metrics/
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SpotifyMusic StreamingMonthly Active UsersIndicates user engagement and growth by monthly active users.https://www.teknicks.com/blog/north-star-metric-examples/
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Sprout SolutionsSaaSCustomer Satisfaction ScoreTracks the customer satisfaction score.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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StarbucksFood & BeverageCustomer Lifetime ValueReflects the total value a customer brings over their lifetime.https://www.nrn.com/consumer-trends/north-star-metric-every-restaurant-brand-should-know
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StravaFitnessMonthly Active UsersIndicates user engagement by monthly active users.https://future.com/north-star-metrics/
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SubstackMediaGross Monthly Recurring RevenueReflects the total recurring revenue generated monthly.https://future.com/north-star-metrics/
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SuperhumanSaaSAnnual Recurring RevenueMeasures the recurring revenue generated annually.https://future.com/north-star-metrics/
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SweetgreenFood & BeverageCustomer Lifetime ValueReflects the total value a customer brings over their lifetime.https://www.nrn.com/consumer-trends/north-star-metric-every-restaurant-brand-should-know
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TeachableSaaSMonthly Recurring Revenue (MRR)Reflects the recurring monthly revenue from subscriptions.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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TikTokSocial MediaDaily Active UsersIndicates user engagement by daily active users.https://www.teknicks.com/blog/north-star-metric-examples/
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TinderSocial MediaPercentage of Users Who Are PaidMeasures the percentage of paying users.https://future.a16z.com/north-star-metrics/
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tl;dvSaaSSocial Engagementhttps://databox.com/north-star-metrics
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TranspocoSaaSActive Vehicle ApplicationsMeasures the number of active vehicle applications.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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TwilioCommunicationTotal Messages SentMeasures the total number of messages sent through the platform.https://finmark.com/north-star-metric/
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TwitchEntertainmentFive Minute PlaysMeasures the number of 5-minute play sessions.https://future.com/north-star-metrics/
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TwitterSocial MediaDaily Active UsersIndicates user engagement by daily active users.https://www.teknicks.com/blog/north-star-metric-examples/
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TypeformSaaSAnnual Recurring RevenueMeasures the recurring revenue generated annually.https://gokulrangarajan.medium.com/most-used-north-star-metrics-of-2019-20-4179f7d5ab99
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UberTransportationWeekly Active RidersTracks the number of riders using the service weekly.https://www.teknicks.com/blog/north-star-metric-examples/