Virtual Items LTV Model

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1	Lifetime value metrics for subscription / a la carte businesses (How does cost-per-acquisition compare to your lifetime-value)
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3	Summary	Based on the retention rate, ARPU, and registration funnel, what is your LTV? And can you re-invest that LTV cash profitably to acquire more users via paid acquisition?
4	Author:	Andrew Chen (voodoo@gmail.com)
5		Daniel James (Three Rings)
6	Author blog:	http://andrewchenblog.com
7		http://thefloggingwillcontinue.com
8	Last updated:	1/18/2009
9	License	Distributed for free under GNU Free Documentation License - http://www.gnu.org/copyleft/fdl.html
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11	Note:	If you have questions, anything to add, or want to generally chat, don't hesitate to reach me at my e-mail address, voodoo [at] gmail --Andrew Chen
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