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DesignUser Interface- UI is non-functional or unusable
- Severe layout issues or broken navigation
- Little to no attention to design
- UI partially functional, but confusing layout
- Basic or inconsistent styling
- Lack of coherent brand identity
- Generally stable, but needs more visual consistency
- Standard design with some creativity
- Basic layout with minor usability issues
- Organized layout with clear design concept
- Easy navigation with minor design flaws
- Responsive design meets most user needs
- Visually appealing and highly responsive
- Consistent, professional look and feel
- Clear brand identity and intuitive navigation
- Follow accessibility guidelines
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User Experience- System or flow is confusing or impossible
- Key features are missing or entirely broken
- Some essential flows are incomplete
- Significant friction points hamper usage
- Minimal user guidance or help
- Core features work and user journey shows potential
- Some friction in completing tasks
- Sufficient user guidance but no personalization
- Smooth overall flow with minor hiccups
- Easy to learn and navigate
- Thoughtful in-app guidance and well-organized features
- Exceptional end-to-end user journey
- Features anticipate user needs
- Highly intuitive design with thoughtful prompts, accessibility, and user delight
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DevelopTech Innovation- Concept is outdated or trivial
- No new features, purely imitative
- Concept has limited novelty
- Only incremental improvements to existing ideas
- Demonstrates a standard approach with a slight twist
- Limited but noticeable creativity
- Clear unique selling points or approach
- Evidence of creative problem-solving
- Shows potential to spark new use cases
- Breakthrough idea or approach
- Significant potential to reshape existing solutions
- Impressive originality and forward-thinking
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Code Quality- Codebase is disorganized, unworkable
- No proper structure, indentation, or documentation
- Code runs but is messy or heavily bug-prone
- Minimal comments or guidelines
- Hard to read, inconsistent naming conventions
- Generally readable with occasional inconsistencies
- Some comments and basic structure
- Might contain repeated or unclear segments
- Well-structured code with logical organization
- Consistent naming, good formatting
- Strong comments or documentation for maintainability
- Clean, maintainable, and efficient code
- Comprehensive documentation and consistent style
- High professional degree of readability, modular design, and best-practice patterns
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DemoProduction Values- Pitch video (if any) is unclear, inaudible, or missing
- No editing or effort in production
- Pitch video has poor audio/visual quality
- Minimal editing and production elements
- Does not strongly engage the audience
- Acceptable video and audio clarity
- Some basic editing
- Production quality is acceptable but not memorable
- Engaging audio and visuals with good clarity
- Cohesive editing and pacing
- Overall polished and appealing
- High production standards; crisp audio, clear visuals, cohesive effects
- Professional editing that enhances the message
- Strongly impactful and memorable presentation
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Pitch Presentation- Pitch lacks coherence and structure
- Fails to explain the product’s purpose or value
- Pitch explains concept, but lacks clarity or enthusiasm
- Fails to highlight key benefits or fails to convey importance or urgency
- Pitch is adequate, covers main points
- Some engagement with audience but could be more dynamic
- Value proposition is clear but not strongly emphasized
- Clear, convincing pitch that highlights advantages
- Good pacing and confident delivery
- Strong articulation of key features and benefits
- Outstanding, memorable presentation with clear storytelling
- Captivates audience, addresses questions convincingly
- Compellingly articulates the product’s unique strengths and vision
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ProductMarket Fit- No clear market or user base identified
- Product has limited or no practical appeal
- Broad or vague market definition
- Lacks compelling evidence of real-world need
- Uncertain or incomplete go-to-market approach
- Addresses a defined market but lacks strong proof of demand
- Some demonstration of interest or potential, but limited depth
- Clear target audience with credible market need
- Evidence of viability and competitive analysis
- Reasonable go-to-market strategy
- Clearly well-researched, validated demand
- Strong alignment with market trends and user needs
- Robust strategy indicating high adoption potential
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Disruptive Potential- Vision for future is unclear or weak
- Unable to scale or adapt
- Able to enter a mature market
- Limited scalability or uncertain longevity
- Incremental improvement in a mature market
- Some potential for moderate disruption
- Shows promise to reshape part of the market
- Potential for adoption in multiple segments
- Measurable scaling and growth plans
- Visionary product with strong future outlook
- High potential to lead or transform entire market
- Well-positioned for longevity and eventual dominance
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