Joe Start up's Essential Documents
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InputExample: ProductExample:Service
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PRODUCT HAIKUdistill more to less...PRODUCT HAIKUdistill more to less...SERVICE HAIKUdistill more to less...
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ProblemProblemDevelop games which are practical, educational and lots of funProblemNo marketplace for used 3D printers for industrial and personal users. Need a content given the diverse products and needs.
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UserUserKids 8-16UserTwo users: industrial users who are designers, prototyping shops and product development. In addition, personal users who are likely DIY and Maker Movement types.
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SolutionSolutionA super fun board and card game where players race to build a house profitablySolutionA content rich marketplace for 3D printers where ebay meets consumer reports and Design Magazine.
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Features1Features1. Colorful board and cardsFeatures1. Easy-to-use marketplace software
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22. Education in bite sizes2. Content of 3D printer basics
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33. Dice create chances and potential setbacks3. Latest news feed
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44. Opportunities to collaborate with other players to create win-win situations4. Library of downloadable object files
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Key benefits1Key benefits1. Teach kids the basics of general contracting in a fun, competitive wayKey benefits1. Easy, one stop shopping for 3D printer
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22. Teach financial management skills2. Well-curated content so users can make great buy/sell decisions
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33. Learn to deal with inevitable setbacks of bulding house3. Sharing community to get answers to questions
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How different?How different?No other similar games. There are real estate board games and financial management games but no edutainment games on building houses. How different?There are "dumb" non-specific marketplaces and incomplete content providers. No content rich marketplaces with community.
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PricePrice$20 for card game, $35 for board gamePrice10% on each transaction
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How to develop & cost?How to develop & cost?Hire graphic designer to develop print ready cards & board. Find manufacturer. Designer ($5K) Pilot cards ($1K) Pilot Board Game($3K)How to develop & cost?Bring in inhouse web developer, develop base content from journalists. Cut $140K initial development budget to $25K by giving up equity. Commit $40K to marketing budget.
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Where made?Where made?Pilot order in US, Production order in AsiaWhere made?Done by local web developer
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Next steps1Next steps1. Hire graphic designer after developing design briefNext steps1. Develop design brief
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22. Select card & board game manuacturer2. Start developing content
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33. Decide distribution strategy3. Develop marketing collateral to attract buyers/sellers
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44. Develop marketing plan4. Develop site
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Dream: Product Haiku
Dream: Enterprise Haiku
Think: Value Chain
Create: Make
Tell: Customer Profile
Tell: Positioning
Tell: Marketing Map
Sell: Sales Cycle
Sell: Fund Raising
Run: Process Map
Run: Right People
Run: Expense Tracking
Run: Sales Build & Cash Budget
Run: Licensing
Form Responses 1