Lenfest - Benchmark Data Collection
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KPIDefinition
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Digital Audience
Current Month12 Mo Average
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Total DMA Total DMA digital desktop audience
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Total Digital AudienceTotal unique visitors to your digital products per month
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Website DesktopTotal unique visitors to your website per month
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Website Mobile Total unique visitors to your mobile website per month
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Native AppsTotal unique users to your native apps per month
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Total Marketable Email DatabaseTotal number of email addresses for which you have marketing permissions.
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Total Unique Newsletter SubscribersTotal number of unique email addresses subscribed to your newsletter(s)
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Audience Engagement
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One-Time ReadersTotal users viewing just one content page per month
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Occasional ReadersTotal users viewing 2-5 content pages per month
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Regular ReadersTotal users viewing 6+ content pages per month
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Digital Subscribers
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Total Active Digital-Only SubscribersTotal subscribers currently enrolled in a digital-only subscription
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Total Print / Digital Bundle SubscribersTotal subscribers currently enrolled in a print + digital subscription
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Total Print-Only Subscribers
Total print-only subscribers--meaning their subscription does not entitle them to access digital content
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Meter 'Stops'
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Monthly Users Stopped by "Paywall" / "Gateway"
Total number of users stopped by a message requiring them to pay (metered or other) per month
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Desktop WebsiteTotal users stopped by "paywall" / "gateway" on your website per month
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Mobile WebsiteTotal users stopped by "paywall" / "gateway" on your mobile website per month
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Native AppsTotal users stopped by "paywall" / "gateway" on your native apps per month
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Stop PercentageTotal users stopped by paywall per month divided by total digital audience
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Desktop WebsiteStop Percentage on your website specifically
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Mobile WebsiteStop Percentage on your mobile website specifically
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Native AppsStop Percentage on your native apps specifically
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Subscription Starts
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Monthly Digital-Only Subscription StartsTotal new digital-only subscriptions purchased per month (including introductory trials)
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Monthly Print + Digital Subscription StartsTotal new print + digital subscriptions purchased per month
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Monthly Conversion Rates by Channel
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Desktop WebsiteMonthly conversion rates for desktop website
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Mobile WebsiteMonthly conversion rates for mobile website
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Naptive AppsMonthly conversion rates for native apps
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"Paywall" / GatewayMonthly conversion rates from the
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EmailMonthly conversion rates for email channels
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SearchMonthly conversion rate from search
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SocialMonthly conversion rate from social
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OtherMonthly conversion rate from other channels
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Subscriber Engagement
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Engaged Subscribers (Digital-Only)
Total digital-only subscribers who access digital content with their subscription at least once per month
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Engaged Subscribers (Print + Digital)
Total print/digital bundle subscribers who access digital content with their subscription at least once per month
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Subscription Pricing
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Digital-OnlyAverage subscription price for a digital-only subscription
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7-DAY Print + DigitalAverage subscription price for a print + digital subscription
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Typical Introductory OfferTypical introductory offer for a digital subcription (e.g., $0.99 / 4 weeks)
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Sunday-only Print + Digital
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