SEO Checklist

	A	B	C	D	E	F	G	H	I	J	K	L	M
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2		Dmytro Bondar's SEO CheckList Basic
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4		Tasks to complete				Implementation
5		#	Task	Status	Importance	Link to Sheet	Tools	Note / Comment	Owner	Audit Date	Start Date	Planned End Date	End Date

6	Basic UX/UI
7		1	The page has clear goal for its creation	Done	High	Link
8		2	Who is responsible for this page?	In Progress	High	Link
9		3	No hidden content - tabs, read more	Not Started	Mid	Link
10		4	Schema - if relevant - must be implemented	Not Relevant	Mid	Link
11		5	Freshness of content must be obvious. No old dates	Not Relevant	Mid	Link
12		6	Legal / trusted icons must be visible	Not Relevant	Mid
13		7	Affiliate disclosures obvious for visitors	Not Relevant	Mid	Link
14		8	Affiliate offers must be relevant to search intent	Not Relevant	Mid
15	Content Relervance to Keyword
16		9	Target keywords in title, h1, first 100 words	Not Relevant	High
17		10	No keyword stuffing in h1/hN (no deposit casino bonus online - it’s not a heading)	Not Relevant	Low
18		11	Density, structure, specific words usage according to relevant competitors	Not Relevant	Mid
19		12	Appropriate content types used (tables, lists, videos)	Not Relevant	High
20		13	Landing page is similar to top, ie category page compete vs category, main vs main,	Not Relevant	Mid
21		14	Text is readable both desktop and mobile (width, font, distance between lines)	Not Relevant	Low
22		15	Text is in good contrast with background	Not Relevant	Low
23		16	Picture size is OK (not megabytes)	Not Relevant	Low
24		17	Pictures, icons, graphics are relevant to context	Not Relevant	Low
25	Internal linking
26		18	No irrelevant internal links (random linking blocks, different clusters)	Not Relevant	Mid
27		19	External links only relevant to the page (not a website in general)	Not Relevant	Low
28		20	Link to upper level content (ie landing with more search volume)	Not Relevant	High
29		21	Do not use nofollow links (never)	Not Relevant	Low
30		22	Do not use the same anchors when linking from content	Not Relevant	Low
31	EEAT
32		23	Be as open as possible. Show your real business and everyday life.	Not Relevant	Mid
33		24	Privacy, cookies, terms, licenses, disclaimers everything related to your market on reasonably visible places.	Not Relevant	Mid
34		25	“Trusted” badges are visible, good quality.	Not Relevant	Low
35		26	Content authorship not further than one click / 2 scrolls.	Not Relevant	Low
36		25	No fake authors (bad photos, names, dead profiles).	Not Relevant	Low
37		26	Links to authorities (websites, names, entities).	Not Relevant	Low
38		27	Sources of data where possible.	Not Relevant	Low
39		28	No bla bla “About us” page.	Not Relevant	High
40		29	Jobs page, photos from conferences, office life.	Not Relevant	Low
41		30	Easy and understandable way to contact us (or authors).	Not Relevant	Mid
42	Look&Feel
43		31	Professional logo. You wear merch with it.	Not Relevant	Mid
44		32	Icons, captions, pictures are relevant to content.	Not Relevant	Low
45		33	Brands logos are same size/shape/style.	Not Relevant	Low
46		34	Buttons are buttons: no wired colors, gradients, shapes. Interactive on hover.	Not Relevant	Low
47		35	Clear CTAs regarding context: bet now, play now, get bonus.	Not Relevant	Low
48		36	Balance between SEO text and ads (table): look at competitors.	Not Relevant	High
49		37	Only one heading on page, h2/h3 must be visually smaller.	Not Relevant	Mid
50		38	Pictures with same size/shape, good quality, relevant to the content, captions/title if appropriate.	Not Relevant	Low
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