PXL Test Prioritization Model
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PXL prioritization framework by CXL
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Test hypothesis:
Above the fold?Noticable within 5 sec?

(2 or 0)
Adding or removing an element?

(2 or 0)
Designed to increase user motivation?Running on high traffic page(s)?Addressing an issue discovered via user testing?Addressing an issue discovered via qualitative feedback (surveys, polls, interviews)?Addressing insights found via digital analytics?Supported by mouse tracking heat maps or eye tracking?Ease of implementation

(less than 4 hrs = 3, up to 8 hrs = 2, under 2 days = 1, more = 0)
RESULT
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Re-structure and re-write the copy on the Tour page122111110212
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Reverse the order of the home page content blocks12001001038
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Increase body copy font size for mobile02001000025
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PXL