Saikala's Comparison Table Tool
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RequirementsScorePartner 1Partner 2Partner 3Partner 4Partner 5
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Analytics & Data Engineering
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Integration with Internal Data Warehouse (push/pull)5
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Scalable system - many servers 5
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Deduplication system in place 5
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Attribution discrepency logs (raw data)5
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Server side API availble for integration if needed5
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Local Data Policies compliant4
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Ad Cost reporting on dashboard & API 5
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Provider server side user IDs (for your internal mapping)5
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Cost data support for most major ad networks 4
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User Acquisition (UA)
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Show an overlap of the same device IDs accross several apps in your client account and its attrubuted channel 5
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Easy dashboard navigation 5
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Fraud detection mechanisms (automatic) i.e.
- IP filtering
- Ubnormal events behavior, that can indicate potential fraud
- other
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Re-install attribution window (longer is better) 5
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Reps in similar time zone5
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Facebook L3 attribution reporting - latest API 5
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Tracking links + post-backs in one 5
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Raw data exports with IDFAs/Google IDs5
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Cohort analysis5
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Apple & Google receipts validation (check your dev language)5
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Deep-linking capability 5
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Number of integrated mobile ad networks5
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Frequency of server updates & reporting5
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Influencers reporting 4
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TV advertising attribution 4
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Postbacks for all events (inc. custom events) 5
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Re-engagement ads attribution5
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Impression tracking reporting 5
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Impressions and clicks separate 5
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View through attribution 5
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Flexible visualisation selection of sources 4
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Un-install tracking on Android 5
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Configurable attribution window per source 4
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Multi-touch attribution with:
- type (impression or click source)
- time stamp
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Quality Assurance (QA)
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Testing environment, prior to submission cross-platform5
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Client Engineering
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Currency conversion (automatically done by provider)5
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SDK available for Unity, Cocos 2, etc. (check for yours) 5
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Lightweight SDK5
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Commercials terms
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Competitive pricing model 5
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Non-long term contract commitment available 5
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Service level
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Fast and easy to report bugs system in place5
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Client account's support around the clock 5
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Ongoing training and support, including Newbie training 5
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Similar time zone to you5
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