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DataVariableDiscerption
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TourismCustomerIDUnique customer ID
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TourismProdTakenWhether the customer has purchased a package or not (0: No, 1: Yes)
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TourismAgeAge of customer
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TourismTypeofContactHow customer was contacted (Company Invited or Self Inquiry)
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TourismCityTier
City tier depends on the development of a city, population, facilities, and living standards. The categories are ordered i.e. Tier 1 > Tier 2 > Tier 3
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TourismDurationOfPitchDuration of the pitch by a salesperson to the customer
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TourismOccupationOccupation of customer
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TourismGenderGender of customer
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TourismNumberOfPersonVisitingTotal number of persons planning to take the trip with the customer
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TourismNumberOfFollowupsTotal number of follow-ups has been done by sales person after sales pitch
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TourismProductPitchedProduct pitched by the salesperson
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TourismPreferredPropertyStarPreferred hotel property rating by customer
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TourismMaritalStatusMarital status of customer
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TourismNumberOfTripsAverage number of trips in a year by customer
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TourismPassportThe customer has a passport or not (0: No, 1: Yes)
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TourismPitchSatisfactionScore Sales pitch satisfaction score
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TourismOwnCarWhether the customers own a car or not (0: No, 1: Yes)
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TourismNumberOfChildrenVisitingTotal number of children with age less than 5 planning to take the trip with the customer
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TourismDesignationDesignation of the customer in the current organization
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TourismMonthlyIncomeGross monthly income of the customer
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