Google Ads References
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FieldNameTypeFieldDescriptionResourceName
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assetStringValueThe Asset resource name of this imageAdImageAsset
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assetStringValueThe Asset resource name of this media bundleAdMediaBundleAsset
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start_minuteMinuteOfHour
Minutes after the start hour at which this schedule starts This field is required for CREATE operations and is prohibited on UPDATE operations
AdScheduleInfo
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end_minuteMinuteOfHour
Minutes after the end hour at which this schedule ends The schedule is exclusive of the end minute This field is required for CREATE operations and is prohibited on UPDATE operations
AdScheduleInfo
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start_hourInt32Value
Starting hour in 24 hour time This field must be between 0 and 23 inclusive This field is required for CREATE operations and is prohibited on UPDATE operations
AdScheduleInfo
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end_hourInt32Value
Ending hour in 24 hour time; 24 signifies end of the day This field must be between 0 and 24 inclusive This field is required for CREATE operations and is prohibited on UPDATE operations
AdScheduleInfo
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day_of_weekDayOfWeek
Day of the week the schedule applies to This field is required for CREATE operations and is prohibited on UPDATE operations
AdScheduleInfo
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textStringValueAsset textAdTextAsset
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pinned_fieldServedAssetFieldType
The pinned field of the asset This restricts the asset to only serve within this field Multiple assets can be pinned to the same field An asset that is unpinned or pinned to a different field will not serve in a field where some other asset has been pinned
AdTextAsset
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assetStringValueThe Asset resource name of this videoAdVideoAsset
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postal_codeStringValuePostal codeAddressInfo
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province_codeStringValueProvince or state codeAddressInfo
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country_codeStringValueCountry codeAddressInfo
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province_nameStringValueProvince or state nameAddressInfo
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street_addressStringValueStreet address line 1AddressInfo
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street_address2StringValue
Street address line 2 This field is write-only It is only used for calculating the longitude and latitude of an address when geo_point is empty
AddressInfo
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city_nameStringValueName of the cityAddressInfo
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business_nameStringValueThe name of the businessAffiliateLocationFeedItem
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address_line_1StringValueLine 1 of the business addressAffiliateLocationFeedItem
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address_line_2StringValueLine 2 of the business addressAffiliateLocationFeedItem
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cityStringValueCity of the business addressAffiliateLocationFeedItem
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provinceStringValueProvince of the business addressAffiliateLocationFeedItem
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postal_codeStringValuePostal code of the business addressAffiliateLocationFeedItem
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country_codeStringValueCountry code of the business addressAffiliateLocationFeedItem
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phone_numberStringValuePhone number of the businessAffiliateLocationFeedItem
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chain_idInt64Value
Id of the retail chain that is advertised as a seller of your product
AffiliateLocationFeedItem
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chain_nameStringValueName of chainAffiliateLocationFeedItem
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typeAgeRangeTypeType of the age rangeAgeRangeInfo
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mandatory_ad_textAdTextAsset
An optional text asset that if specified must always be displayed when the ad is served
AppAdInfo
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headlines[]AdTextAsset
List of text assets for headlines When the ad serves the headlines will be selected from this list
AppAdInfo
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descriptions[]AdTextAsset
List of text assets for descriptions When the ad serves the descriptions will be selected from this list
AppAdInfo
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images[]AdImageAssetList of image assets that may be displayed with the adAppAdInfo
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youtube_videos[]AdVideoAsset
List of YouTube video assets that may be displayed with the ad
AppAdInfo
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html5_media_bundles[]AdMediaBundleAsset
List of media bundle assets that may be used with the ad
AppAdInfo
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headlines[]AdTextAsset
List of text assets for headlines When the ad serves the headlines will be selected from this list
AppEngagementAdInfo
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descriptions[]AdTextAsset
List of text assets for descriptions When the ad serves the descriptions will be selected from this list
AppEngagementAdInfo
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images[]AdImageAssetList of image assets that may be displayed with the adAppEngagementAdInfo
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videos[]AdVideoAssetList of video assets that may be displayed with the adAppEngagementAdInfo
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link_textStringValue
The visible text displayed when the link is rendered in an ad This string must not be empty and the length of this string should be between 1 and 25 inclusive
AppFeedItem
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app_idStringValue
The store-specific ID for the target application This string must not be empty
AppFeedItem
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app_storeAppStore
The application store that the target application belongs to This field is required
AppFeedItem
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final_urls[]StringValue
A list of possible final URLs after all cross domain redirects This list must not be empty
AppFeedItem
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final_mobile_urls[]StringValue
A list of possible final mobile URLs after all cross domain redirects
AppFeedItem
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tracking_url_templateStringValue
URL template for constructing a tracking URL Default value is "{lpurl}"
AppFeedItem
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url_custom_parameters[]CustomParameter
A list of mappings to be used for substituting URL custom parameter tags in the tracking_url_template final_urls and/or final_mobile_urls
AppFeedItem
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final_url_suffixStringValue
URL template for appending params to landing page URLs served with parallel tracking
AppFeedItem
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typeAppPaymentModelTypeType of the app payment modelAppPaymentModelInfo
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actions[]UserListActionInfoActions associated with this user listBasicUserListInfo
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bid_modifierDoubleValue
The simulated bid modifier upon which projected metrics are based
BidModifierSimulationPoint
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biddable_conversionsDoubleValue
Projected number of biddable conversions Only search advertising channel type supports this field
BidModifierSimulationPoint
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biddable_conversions_valueDoubleValue
Projected total value of biddable conversions Only search advertising channel type supports this field
BidModifierSimulationPoint
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clicksInt64ValueProjected number of clicksBidModifierSimulationPoint
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cost_microsInt64ValueProjected cost in microsBidModifierSimulationPoint
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impressionsInt64ValueProjected number of impressionsBidModifierSimulationPoint
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top_slot_impressionsInt64Value
Projected number of top slot impressions Only search advertising channel type supports this field
BidModifierSimulationPoint
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parent_biddable_conversionsDoubleValue
Projected number of biddable conversions for the parent resource Only search advertising channel type supports this field
BidModifierSimulationPoint
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parent_biddable_conversions_value
DoubleValue
Projected total value of biddable conversions for the parent resource Only search advertising channel type supports this field
BidModifierSimulationPoint
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parent_clicksInt64ValueProjected number of clicks for the parent resourceBidModifierSimulationPoint
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parent_cost_microsInt64ValueProjected cost in micros for the parent resourceBidModifierSimulationPoint
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parent_impressionsInt64Value
Projected number of impressions for the parent resource
BidModifierSimulationPoint
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parent_top_slot_impressionsInt64Value
Projected number of top slot impressions for the parent resource Only search advertising channel type supports this field
BidModifierSimulationPoint
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parent_required_budget_microsInt64Value
Projected minimum daily budget that must be available to the parent resource to realize this simulation
BidModifierSimulationPoint
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points[]BidModifierSimulationPointProjected metrics for a series of bid modifier amountsBidModifierSimulationPointList
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phone_numberStringValue
The advertiser's phone number to append to the ad This string must not be empty
CallFeedItem
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country_codeStringValue
Uppercase two-letter country code of the advertiser's phone number This string must not be empty
CallFeedItem
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call_tracking_enabledBoolValue
Indicates whether call tracking is enabled By default call tracking is not enabled
CallFeedItem
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call_conversion_actionStringValue
The conversion action to attribute a call conversion to If not set a default conversion action is used This field only has effect if call_tracking_enabled is set to true Otherwise this field is ignored
CallFeedItem
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call_conversion_tracking_disabledBoolValue
If true disable call conversion tracking call_conversion_action should not be set if this is true Optional
CallFeedItem
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call_conversion_reporting_stateCallConversionReportingState
Enum value that indicates whether this call extension uses its own call conversion setting (or just have call conversion disabled) or following the account level setting
CallFeedItem
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country_codeStringValueThe country code in the adCallOnlyAdInfo
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phone_numberStringValueThe phone number in the adCallOnlyAdInfo
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business_nameStringValueThe business name in the adCallOnlyAdInfo
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headline1StringValueFirst headline in the adCallOnlyAdInfo
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headline2StringValueSecond headline in the adCallOnlyAdInfo
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description1StringValueThe first line of the ad's descriptionCallOnlyAdInfo
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description2StringValueThe second line of the ad's descriptionCallOnlyAdInfo
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call_trackedBoolValue
Whether to enable call tracking for the creative Enabling call tracking also enables call conversions
CallOnlyAdInfo
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disable_call_conversionBoolValue
Whether to disable call conversion for the creative If set to true disables call conversions even when call_tracked is true If call_tracked is false this field is ignored true call_tracked false
CallOnlyAdInfo
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phone_number_verification_urlStringValueThe URL to be used for phone number verificationCallOnlyAdInfo
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conversion_actionStringValue
The conversion action to attribute a call conversion to If not set a default conversion action is used This field only has effect if call_tracked is set to true Otherwise this field is ignored
CallOnlyAdInfo
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conversion_reporting_stateCallConversionReportingState
The call conversion behavior of this call only ad It can use its own call conversion setting inherit the account level setting or be disabled
CallOnlyAdInfo
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callout_textStringValue
The callout text The length of this string should be between 1 and 25 inclusive
CalloutFeedItem
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carrier_constantStringValueThe Carrier constant resource nameCarrierInfo
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cityStringValue
The city location criterion associated with the impression
ClickLocation
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countryStringValue
The country location criterion associated with the impression
ClickLocation
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metroStringValue
The metro location criterion associated with the impression
ClickLocation
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most_specificStringValue
The most specific location criterion associated with the impression
ClickLocation
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regionStringValue
The region location criterion associated with the impression
ClickLocation
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left_operandUserListRuleInfo
Left operand of the combined rule This field is required and must be populated when creating new combined rule based user list
CombinedRuleUserListInfo
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right_operandUserListRuleInfo
Right operand of the combined rule This field is required and must be populated when creating new combined rule based user list
CombinedRuleUserListInfo
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rule_operatorUserListCombinedRuleOperator
Operator to connect the two operands Required for creating a combined rule user list
CombinedRuleUserListInfo
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commission_rate_microsInt64Value
Commission rate defines the portion of the conversion value that the advertiser will be billed A commission rate of x should be passed into this field as (x * 1000000) For example 106000 represents a commission rate of 0106 (106%)
Commission
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typeContentLabelTypeContent label type required for CREATE operationsContentLabelInfo
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cpc_bid_microsInt64Value
The simulated CPC bid upon which projected metrics are based
CpcBidSimulationPoint
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biddable_conversionsDoubleValueProjected number of biddable conversionsCpcBidSimulationPoint
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biddable_conversions_valueDoubleValueProjected total value of biddable conversionsCpcBidSimulationPoint
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clicksInt64ValueProjected number of clicksCpcBidSimulationPoint
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cost_microsInt64ValueProjected cost in microsCpcBidSimulationPoint
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impressionsInt64ValueProjected number of impressionsCpcBidSimulationPoint
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