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Summary of costs and benefits of 2017 outreach work
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CostBenefit
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MonetaryTime spent (hrs), Sep-Dec$ tracked5-year value89551
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ElieOther staff
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Podcast ads$87,50041$89,551$440k-$1,230k4401230
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Other ads$9,00001$55$0.3k-$0.8k0.30.8
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Digital marketing$59,0002475$95,923$1,025k-$1,917k10251917
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PR for media$41,2501215$110$0.5k-$1.5k0.51.5
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Earned media$0770$200,151$980k-2,750k9802750
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HNW meetings$090$0$0
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Total$196,75055162$385,790$2.5m-5.9m2445.85899.3
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AdWords$0 (donated)0.00$151,893$370-700k
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Podcast
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NPV$410,117.36$219,215.48
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1$89,551$62,686
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2$89,551$43,880
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3$89,551$43,880
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4$89,551$43,880
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5$89,551$43,880
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X 2-3$1,230,352.07$438,430.95
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Other ads
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NPV$251.88$134.64
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1$55$39
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2$55$27
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3$55$27
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4$55$27
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5$55$27
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X 2-3$755.65$269.27
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Digital marketing
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NPV$1,917,495.92$1,024,937.80
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1$418,694$293,086
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2$418,694$205,160
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3$418,694$205,160
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4$418,694$205,160
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5$418,694$205,160
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X 2-3$5,752,487.76$2,049,875.59
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Paid media
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NPV$503.77$269.27
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1$110$77
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2$110$54
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3$110$54
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4$110$54
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5$110$54
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X 2-3$1,511.30$538.55
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Earned media
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NPV$916,632.97$489,957.64
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1$200,151$140,106
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2$200,151$98,074
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3$200,151$98,074
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4$200,151$98,074
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5$200,151$98,074
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X 2-3$2,749,898.92$979,915.28
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