Event Scorecard Template
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Event NameDate# of Leads# Attendees (estimate)Leads / Attendees (high - >25%; med - 10-25%; low - <10%)CPL (Cost Per Lead) (high - <$100; med - $100-200; low - >$200)Foot Traffic (high/med/low)New Hire (y/n)Competitive Intel (y/n)Feedback re:SP (y/n)Swag Effectiveness (high/med/low)# Relationships Built (1:1) (high/med/low)Twitter Engagement (high/med/low)Employee Spoke (y/n)# Partnerships Formed (6mo later)# of Ops (6mo later)Good Experience (high/med/low - subjective)Total Score: Immediately Post-ConfTotal Score: 6mo later:
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Total points possible for category:851538801521012122
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$EVENTJune 26-2825490028.22%$78.74highnyymedmedmedymedScoring System:Things to Consider:
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EVENT SCORE8515088010110186.84%66.00%Leads0%
not scored. Leads/Attendees is a more accurate representation than # of total leads
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Attendees0%not scored, given that more doesn't always = better
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Leads/Attendees
8%# of leads divided by # of total attendees
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CPL5%did we spend our money wisely?
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Foot Traffic15%how effective was our booth presence?
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New Hire3%evaluate in 6mo as well as level of interest in careers at the booth
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Intel8%pros/cons and information about our competitors
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Feedback8%SP customer feedback as well as what folks are looking for in an email API
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Swag0%important to note, but not relevant to whether we attend in the future
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1:1s15%how well did we engage with the attendees?
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Twitter2%
important, but entirely dependent on whether the attendees are Twitter-users
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Speaking10%
an important part of driving booth traffic & establishing ourselves as thought-leaders
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Partnerships12%evaluate in 6mo
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Ops12%evaluate in 6mo
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Experience2%subjective, but relevant
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Total:100%
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