| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | NOTE: SIGN IN AND MAKE A COPY BEFORE USING | |||||
2 | Event: | Best Taco Competition | ||||
3 | Date: | 1/1/2018 | ||||
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5 | Target Audience(s) | |||||
6 | Age | Gender | Demographics | Geographic | Notes | |
7 | 21-35 | Female | Young Profressional making 40K+ | Columbus proper and within 15 miles | ||
8 | 21-40 | Male | Young Profressional making 40K+ | Columbus proper and within 15 miles | ||
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14 | Goals | |||||
15 | Goal | KPI | Metric | Tool to Track | Notes | |
16 | Get 200 Ticket Sales | Ticket Sales | Ticket's Bought | Eventbrite | ||
17 | Reach 5,000 people about the event | Impressions | Organic Sessions Social Impressions Paid Impressions | Google Analytics | ||
18 | Sell $1,000 worth of guacamole | Guacamole Sales | Revenue | POS System | ||
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22 | Approved Pitches | |||||
23 | Pitch | Cost | Limit | Notes | ||
24 | Free Tickets | $25 / ticket | 20 Tickets | |||
25 | Promo Code | $5 / ticket | unlimited | |||
26 | Interview | $0 | N/A | |||
27 | Story | $0 | ||||
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31 | Promotion Tracking | |||||
32 | Channel | Utilizing | Audience | UTM Tracking | Notes | |
33 | Paid Search | Yes | utm_source=google&utm_medium=cpc&utm_campaign=taco_fest | |||
34 | Facebook Ads | Yes | utm_source=facebook&utm_medium=social&utm_campaign=taco_fest | |||
35 | Instagram Ads | Yes | utm_source=instagram&utm_medium=social&utm_campaign=taco_fest | |||
36 | Twitter Ads | Yes | utm_source=twitter&utm_medium=social&utm_campaign=taco_fest | |||
37 | Linkedin Ads | No | ||||
38 | Display | No | ||||
39 | Paid Content | No | ||||
40 | Snapchat | No | ||||
41 | Mailchimp Email | Yes | utm_source=emailblast&utm_medium=email&utm_campaign=taco_fest | |||
42 | Eventbrite Email | Yes | utm_source=eventbrite&utm_medium=email&utm_campaign=taco_fest | |||
43 | Flyers | Yes | utm_source=tacoshop&utm_medium=offline&utm_campaign=taco_fest | |||
44 | Newspaper Ads | No | ||||
45 | Bloggers | Yes | utm_source=blogger1&utm_medium=bloggers&utm_campaign=taco_fest | |||
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