Event Tracking
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Event:Best Taco Competition
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Date:1/1/2018
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Target Audience(s)
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AgeGenderDemographicsGeographicNotes
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21-35FemaleYoung Profressional making 40K+Columbus proper and within 15 miles
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21-40MaleYoung Profressional making 40K+Columbus proper and within 15 miles
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Goals
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GoalKPIMetricTool to TrackNotes
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Get 200 Ticket SalesTicket SalesTicket's BoughtEventbrite
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Reach 5,000 people about the event
Impressions
Organic Sessions
Social Impressions
Paid Impressions
Google Analytics
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Sell $1,000 worth of guacamole
Guacamole Sales
RevenuePOS System
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Approved Pitches
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PitchCostLimitNotes
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Free Tickets $25 / ticket20 Tickets
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Promo Code$5 / ticketunlimited
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Interview$0N/A
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Story$0
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Promotion Tracking
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ChannelUtilizingAudienceUTM TrackingNotes
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Paid SearchYesutm_source=google&utm_medium=cpc&utm_campaign=taco_fest
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Facebook AdsYesutm_source=facebook&utm_medium=social&utm_campaign=taco_fest
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Instagram AdsYesutm_source=instagram&utm_medium=social&utm_campaign=taco_fest
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Twitter AdsYesutm_source=twitter&utm_medium=social&utm_campaign=taco_fest
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Linkedin AdsNo
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DisplayNo
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Paid ContentNo
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SnapchatNo
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Mailchimp EmailYesutm_source=emailblast&utm_medium=email&utm_campaign=taco_fest
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Eventbrite EmailYesutm_source=eventbrite&utm_medium=email&utm_campaign=taco_fest
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FlyersYesutm_source=tacoshop&utm_medium=offline&utm_campaign=taco_fest
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Newspaper AdsNo
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BloggersYesutm_source=blogger1&utm_medium=bloggers&utm_campaign=taco_fest
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