AdidasAdidas RT'd Nike's ad and later released their own statement with a commitment to fill at least 30% of new positions in the US at Adidas and Reebok “with Black and Latinx people.”Initially, Adidas pledged to invest $20 Million in organizations supporting Black communities.
Now, they've commited $120 million through 2025 towards their programs that address racial disparities in order to ensure sustainability and long-term impact.
AlbertsonsAlberston released a statement with a donation announcment and with the actions they have taken to support conversations within the company about racial inequality and sysstemic racism. $2M donation to NAACP Legal Defense and Education Fund and the National Urban League Inc.
$1M donation toward the company’s African American Associate Resource Group’s efforts to partner with local organizations.
$1M reserve fund for social justice and diversity initiatives in the future, including community outreach, supplier diversity and ongoing education
$1M Chicago’s Together Now fund coomited by Jewel-Osco Foundation.
Barnes and NobleBarnes and Noble showed their support through social media and a statment in support of Black Lives Matter. They also provided reading list with allyship, anti-racist books NONESOURCE SOURCEYES
Best BuyWith a note from the CEO, Best Buy showed their support speaking out against injustivce and talked about many ways they have investes in underserved communities.NONESOURCE
CVS HealthIn a statement on Instagram, CVS outilned the ways they would work to ensure Black and Brown colleagues have fair access to opportunities for advamanecment and development, including at senior level positions. They also named the recent victims of racial injusticeNONESOURCE
Deere John Deere took to Twitter to tout their support saying "Hatred and disrimination have no place in our society."$1M to the NAACP Empowerment Programs.
EtsyEtsy used their social media channels to express its solidarity with Black community andcommunities in anguish.Pledged to donate $500k to Equal Justice Initiative and $500k to the Borealis Philanthropy Black-Led Movement FundSOURCE
EverlaneSocial media statement and called on government officials in Minnesota.$75K to Equal Justive Initiative and $75K to ACLU, the latter of which will continue to receive support through their 100% Human initiative.SOURCE
FilaUsed their Instagram Stories to amplify BLM resources and educational content. $100K to Black Lives MatterSOURCE
Home DepotIn message from Craig Menear, Home Depot stood in support for racial equality and justice. They also mentioned victims of racial injustice.Home Depot is contributing $1M to the Lawyers Committee for Civil Rights Under Law SOURCE
JordanIssued an statement stating their solidarity with the Black community and the Black Lives Matter movement. It went further to vow to protect and improve the lives of Black people.Pledged to donate $100 million over the next 10 years to organizations dedicated to ensuring racial equality, social justice and greater access to education. SOURCE
Kohl'sThrough a post that read "We see you. We hear you. We stand by you," Kohl's shared CEO letter in support.Pledged $250K donation to help fight racial injustice -- unknown organization(s)SOURCEYES
Kroger'sKroger took to Twitter to in support of the Black community. They also shared resources on their site by their African American Associate Resource Group for allyship, from awareness to advocacy.$5M establishing a fund through The Kroger Co. Foundation for improving diversity, equity and inclusionSOURCE, SOURCEYES
LEGOThe toy company took to its social channels to stand in solidarity with the Black community in fighting against racism.Pledged to donate $4 Million to organizations dedicated to supporting Black children and educating all children about racial equalitySOURCE
Levi'sLevi's shared a series of quotes from the company’s senior leadership executives on the matter.$100K grant to LiveFreeUSA, a social justice organizationSOURCE
Lowe'sLowe's shared statement by CEO Marvin Ellison, sharing his experience living through Jim Crow and expressing solidarity with the Black community.The first round of grant applications for $25M to support minority small businesses impacted by the COVID-19.SOURCEYES
New Balance Demanded justice for the death of George Floyd and shared the petition.Donated 10K shoes to Black community-based organizations in Atlanta for #GlobalRunningDay.SOURCE
NikeNike released an ad in response with an inversion ot its "Just Do It " slogan. $40 Million commitment over the next 4 years to support the Black community. Unclear where these investements will be directed.SOURCEYES
NordstromNordstrom tweeted a video that is part of its “Courageous Conversation” forums set up by its own Black Employee Network.NONESOURCEYES
Outdoor VoicesShared educational resources for followers to share and support Black Lives Matter.NONESOURCE
PumaPuma voiced its support in demanding justice for George Floyd. Donated undisclosed amount to the Minnesota Freedom Fund. SOURCE
ReebokSolidarity message on social media. Reebok also cut ties with CrossFit corporate partnership due to CEO's racist tweetNONESOURCE
TargetTarget showed support through social media and letter from CEO. Provided resources to help families in Minnesota and support employees at shutdown stores with 14 days pay.
Pledged partnership with community members to address structural racism.
Launched a new effort including "a $10 million investment from Target and the Target Foundation to support long-standing partners such as the National Urban League and the African American Leadership Forum. We will also add new partners in the Minneapolis-St. Paul area and across the country."SOURCE SOURCEYES
TJ Maxx (TJX Parent Company)In an Instagram post on through Homegoods' page TJ Maxx stood in solidarity with the Black community. It vowed to long-term commitment to grow inclusive and diverse organization at all levels. Donating $10M over to years to global organizations that combat racial injustice and address systemic racism.SOURCEYES
Trader Joe'sInstagram post and website announcement stating, "We are dedicated to doing the work, every single day, to make sure Trader Joe’s is an environment that is as safe, welcoming, understanding and compassionate for our Black Crew Members and customers as for every member of our communities."NONESOURCE SOURCEYES
Under ArmourStatement of support from Under Armour Twitter and CEO Patrik Fisk's Twitter. Statement on their website pledging to listen to their athletes and collaborators and change their internal practices.In addition to pledging to changer internal hiring practices and enforcing accountability measures, they comitted to "increase funding to support the professional development of our historically underrepresented groups with a focus on career advancement." No dollar amount or specific destination cited.SOURCE SOURCE
VANSVANS released a statement of support and solidarity through their social media.$100,000 to the NAACP, $50,000 to Color of Change, and $50,000 to the GSA Network.SOURCE
WalgreensThrough a statement from CEO Stefano Pessina, and social media, Walgreens vowed commitment to stand with communities of color, find ways to ensure access to healthcare in underserved Black communities, and continue to work to assure diversity in the organization.NONESOURCE
WalmartThrough a statement from CEO Dough McMillion to its employees, Walmart showed its support for Black Lives Matter and named the recent victims. It also acknowledged room for improvement in hiring at all levels. Committed $100M creating center on racial equity. The center will support philantropic initiatives in four areas: the nationa's financial, healthcare, education, and criminal justice systems. SOURCE SOURCEYES
Warby ParkerPosted their solidarity for the Black community on their social mediaPledged $1 Million donation to organizations and initiatives focused on combating systemic racism.SOURCE
Whole FoodsStatement on their website "Racism has no place here," with link to their "Declaration of Interdependence."SEE AMAZONSOURCEYES
AirbnbShared message and resource guide via email to Airbnb users & hosts as well as 15 second spot of solidarity .They donated $500K to NAACP and Black Lives Matter Foundation, and matched employee donations to both groupsSOURCE
Amazon Amazon tweeted an empathic message acknowledging the racial injustice against Black people and supporting protesters.$10M donation to 12 organiztions chosen with the help of their Black Employee Network (BEN) and will match their donations 100% up to $10K per employee to these 12 organizations until July 6, 2020.SOURCE
APPLENote to employees: 2X matching June donations by employeesApple CEO Tim Cook said he had donated to organizations including the Equal Justice Initiative, The New York Post reported. It is unclear how much money Apple has donated.SOURCE
Beats by DreBeats by Dre shared a solidarity statement to its Instagram followers.NONESOURCE
Dell TechnologiesIn a statement, CEO Michael Dell acknowledged racism and the work that needs to be done to dismantle it. NONESOURCE
FacebookIn a FB post, Zuckerburg said to be working with civil rights advisors and employees to identify organizations locally and nationally that could most effectively use this donation right now. Pledged $10 million “to groups working on racial justice.” SOURCE
Google (Alphabet- Parent Company)Google’s CEO, Sundar Pichai, shared the company’s support for racial equality and the Black community. In a email to all Googlers he laid out their contribution intent as well as their past donations to racial justice. Google is giving $12M to organizaions working to address racial inequities, $25M in Ad Grants to help organizations fighting racial injustice. Google also matched employee donations to the tune of $2.5MSOURCE SOURCE
HPCEO of HP, Enrique Lores took to Linked in to show his support with Black Lives Matter.HP is commiting $500K to social justice organizations, and will double-match employee contributions. SOURCE
IBMIBM expressed solidarity with the Black community and ensuring racial equality. IBM cancelling selling facial recognition technology to law enforcement Donate proceeds of t-shirt sales to the National Urban League. Unknown amount.SOURCE
InstagramInstagram debuted new hashtag #ShareBlackStories. The platform rolled a new feature, “Act for Racial Justice,” making it easier to take for users to action. This feature serves up many resources from the IG community for users to explore.SEE FACEBOOKSOURCE
IntelCEO Bob Swan sent a memo to Intel employees.Donating $1M to community efforts fighting racial injustice, Black Lives Matter, Center for Policing Equity, and others.SOURCE
LinkedInThey held a virtual global town hall to address the nationwide social unrest, which backfired with racist and hateful speech from anonymous employees.
CEO announced they will no longer allow anonymous questions or comments on its platform in future all hands meetings.
LyftOn their website, co-founders acknowledged the recent victims and previous ones. The statement also urged its members to speak up and be solutions-oriented. $500k ride credit to national civil rights organizations.SOURCE
MicrosoftMicrosoft shared a statement from its Chief People Officer & EVP, Human Resources. Partnership with Criminal Justice Reform Initiative, investing in partnerships and programs, and focusing on policing. Recently commissioned Black artists for murals at NYC brick & mortar.
Pledge to donate $1.5 Million to groups focused on advancing racial equitySOURCE
NextdoorAfter much backlash from years of encouraging racial profiling and racist behavior, the neighborhood bulletin board platform has put out a statement endorsing the Black Lives Matter movement. NONESOURCE
RaytheonCEO Gregory J. Hayes made a statement of inclusion on their website, calling for a broader cultural shift.NONESOURCE
Snapchat Along with a statement from their CEO, Evan Spiegel, Snapchat announced that it will stop promoting Trump's account in the Discover section.Pledge to donate undisclosed amount to organizations that support equality and justiceSOURCE
Tik TokTikTok US said it stands with the Black community and pledged its commitment to diversity & inclusion on its platform. TikTok said it is donating $3 million to nonprofit organizations that help the black community, which has been disproportionately affected by the effects of the COVID-19 pandemic. The company pledged another $1 million toward “fighting the racial injustice and inequality that we are witnessing in this country,SOURCE
TwitterChanged profile picture to black and added #BlackLivesMatter” hashtag to its bio. Honoring Juneteenth (June 19) as a company holidayCEO, Jack Dorsey, to donate $3M to Colin Kaepernick's criminal justice group. SOURCE
UberUber retweeted a tweet from its CEO stating solidarity and support for the Black community and peaceful protesters against racism. $1M donation to Equal Justice Initiative and Policing Equity to support criminal justice reform. Using Uber Eats to promote Black-owned restaurants. Discounted ride to Black-owned businesses affected by COVID-19SOURCE
YouTubeYouTube shared its support and solidarity against racism.Pledged $1M to efforts fighting social injustice. Unclear who will be receiving investment.SOURCE
AcornsAcorns have announced their support for George Floyd and his family as well as thier support in the fight against racism and injustice.Pedged a donation to George FLoyd Estate's GoFundMe. Unknown amount.SOURCE
American ExpressStatements on its website and social channels to share a broad stance on combating racial injustice and ensuring an inclusive organization. Amex pledged $1 Million in two grants for the National Urban League and the NAACP Legal Defense and Educational Fund
Matching employee donations through its Gift Matching Program
Bank of AmericaIn a statement, BoA outlined how they envision the programs that will focus on economic mobility and workforce development, as well as work to accelerate resources, and add a particular emphasis on health services during the pandemic. BoA announced a $1B, four-year commitment of additional support to help local communities address economic and racial inequality accelerated by a global pandemic.SOURCE
BettermentBetterment CEO Jonathan Stein wrote a blog post and tweeted an announcement that Betterment will not stand for the unequal treatment of people of color in our company, in our communities, or in our country. They are compiling a list of organizations that are fighting racial injustices and will be matching employee contributions to these organization up to $500. SOURCE
Citi GroupCFO of Citibank Mark Mason issued a statement expressing sympathy and empathy for the injustice Black Americans face.CFO and wife donanting to NAACP Legal Defense and Educational Fund, Advancement Project, and Color of Change. Undisclosed amountSOURCE
Fannie MaeFannie Mae's CEO, Hugh Frater, put out an statement commited to support a housing finance system that is free of racism, while also recognizing that Black people and other people of color all too frequently continue to suffer from racist housing policies and practices. NONESOURCE
Freddie MacIn a statement by CEO, David Brickman, Freddie Mac recognized the latest victims of racial injustice. They also recognized racism and discrimination in the housing system and vowed to work to address this issue. NONESOURCE
Goldman SachsAlong with a taking to IG to voice their support, they created The GoldmanSachs Fund for Racial EquityPledged to donate $10M across leading organizations addressing racial injustice, structural inequity and economic disparity
JPMorgan ChaseJP Morgan took to its website to share how they plan on supporting the Black community. They are commited to hiring and mentoring Balck students, advancing policies to help advance racial justice, making homeownership more accessible to the Black community and expanding access to capital for minority-owned businesses.$3M to support civil rights organizations and diverse-led nonprofitsSOURCE
Morgan StanleyMorgan Stanley, in a statement, laid out changes to their organization in support of the fight against racial inequality. $5M to the NAACP Legal Defense Fund,SOURCE
Robinhood Post in solidarity with everyone fighting systemic racism.$500K to the NAACP Legal Defense FundSOURCE
SquareSquare changed their logo to their Black Squares Association (BSA), an employee resource group. They have been RTing and supporting Black businesses.NONESOURCE
Wells FargoIn a statement by CEO, Charlie Scharf, Wells Fargo recognized the victims of racial injustice and provided tools and resources. NONESOURCE
Western UnionWestern Union CEO Hikmet Ersek statement in solidarity against long-standing racial injustice. NONESOURCE
Amazon Prime VideoPost in support with the Black community and the Black Lives Matter Movement. SEE AMAZONSOURCE
Disney On Twitter they put out a message that they stand with the Black community. Pledged $5M to social justice organizations, starting with $2M to NAACPSOURCE
HBOAlong with changing their name to #BlackLivesMatter they also touted their support of NAACP legal defense Fund and Equal Justice Initiative NONESOURCE
HuluPost in solidarity with the Black community.NONESOURCE
MarvelMarvel came out on Twitter to stand with the Black community against racism.NONESOURCE
MTVPost calling for justicein support of #BlackLivesMatter movement. They went dark for 8 min 46 sec in tribute to Geroge Floyd. Amplifying anti-racist resources in bio. NONESOURCE
NetflixThey put out a message that they had a duty to their Black members, employees, creators and talent to speak up and say Black Lives Matter.Netflix CEO Reed Hastings is committing a total of $120 million to institutions dedicated to the higher education of students of color. Hastings and his wife Patty Quillin will donate $40 million to the United Negro College Fund (UNCF) and the historically-Black universities Spelman College and Morehouse College. SOURCE
NickelodeonNickelodeon screened the Bill of Kids Rights and then went off air for 8 minutes and 46 seconds in support of justice, equality and human rights.NONESOURCE
Sesame StreetPost in solidarity with the Balck community and commited to continued commitment to diversity. Partnered with CNN for "Coming Together: Standing up against racism" Virtual Town Hall NONESOURCE
Sony - PlayStationPost in solidarity with the protest and the Black lives Matter Movement. Postponed their PlayStation 5 reveal event.Matching developer's donations. Does not specify how much.SOURCE
SpotifySpotify came out on social channels in support of Black Lives Matter. Also added a 8.46 moment of silence to playlist and their own podcasts.NONESOURCE
StarzPost in support with the Black community and amplified Color of Change and NAACPNONESOURCE
TBSSame statement as HBONONESOURCE
TwitchStament in support of Black Lives Matter and calling out the recent victims.NONESOURCE
Viacom CBSPost in solidarity with the Black community. Participated in #BlackoutTuesday by going dark for 8min 46 sec.NONESOURCE
Warner Bros.WB stood in suport of the Black Lives Matter Movement. Also released Just Mercy to rent for free as a resource for learning about systemic racism.NONESOURCE
Warner Music GroupWarner Music Group took to Twitter & IG to say the names of the victims of police brutality and racial injustice. They also participated in #theshowmustbepaused IG campaign.$100M social justice fund to fight music industry racism.SOURCE
EAPledge to stand wth the Black community and make long term reform by giving employees additional paid day to volunteer in their community. Company-wide Juneteenth volunteering as well as delaying its Madden 21 releasePledged $1M to Equal Justice Initiative and the NAACP Legal Defense & Educational FundSOURCE
Nintendo Nintendo took to its social channels to voice its support and solidarity with the Black community. NONESOURCE
Riot GamesPosts expressing solidarity with the Black community along with action plans. Commited $1M to organizations including The Innocence Project and ACLU. Additionally, throught their Corporate Develpopment team, stated objective of deploying $10M to start up programs focused on founders underrepresented in the gaming community. Partnership with Florida A&M and funding scholarships through the Thurogood Marshall Scholarship FundSOURCE
XBoxXbox voiced its support for the Black community and fighting against racism and injustice.NONESOURCE
CocokindShared a list of black-owned beauty businesses, asking its followers to “show up for, support, and provide the OPPORTUNITY to succeed.”Donating $10K to the ACLUSOURCE
ColourPop CosmeticsColourPop have promoted #BlackLivesMatter in social media . Pledged donations to a number of organizations, including $25k to Minnesota Freedom Fund, $20k to ACLU, $250k in support of Black Communities through other organizations.SOURCE