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Online Media Room - PBR640
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PR/Content Strategy Template
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Updated: May 2025
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Content Marketing Strategy Traditional Media
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Type of Medium/ Platform (if other, explain in notes)VideoFacebookOther Social MediaTikTokType of Medium/ Platform (if other, explain in notes)Other Other
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Scheduled Date9-Oct-256-Nov-2523-Oct-2520-Nov-25Scheduled DateNovember 28th, 2025 - December 24th, 2025December 1st, 2025 - December 31st, 2025
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TopicBehind the Build: OddityQuest (Halloween Edition)Fall at SkyQuest: Weekend Planner + Thanksgiving HoursOddityQuest Halloween Field Guide Thanksgiving Taste Tour: 4 Zones, 4 BitesTopicHoliday Lights at SkyQuest ParkCountdown at SkyQuest
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PurposeShare how the team designed a whimsical, cabinet-of-curiosities world using practical lighting, prop fabrication, and sound design to achieve “eerie-not-gory.”

Audience value: Pulls back the curtain on the creative process, including material choices, weathering techniques, and layered audio motifs for tension without horror. This is maker-level insight for fans, creators, and press.

Business outcome: Positions SkyQuest as a craft-driven, thought-leadership brand; creates press-ready quotes and BTS visuals; fuels LinkedIn/industry conversation; supports recruiting for entertainment design roles; drives traffic to the Media Room (b-roll + lookbook PDF) and email sign-ups for future BTS drops.		Audience value: A planner post with Thanksgiving week hours, zone highlights (Retroville/NeonQuest/OddityQuest/MarqueeQuest), seasonal treats, and a simple map callout for meet-ups and photo spots.

Business outcome: Drives social media saves/bookmarks, site traffic to the full Fall Guide, and on-site conversion for Thanksgiving weekend. Also seeds earned media via an update the press can cite.		Audience value: A practical, saveable mini-guide for Halloween at OddityQuest: the best times to ride, top 5 photo spots, what to wear (costume-adjacent fashion, no masks), how to avoid lines, and where to find the “secret specimen.”

Business outcome: Increases saves/shares (consideration), drives click-through to a “Halloween Weekend Guide” landing page (conversion), and seeds UGC to fuel organic reach and press visuals.		Share one signature fall item per zone

Retroville: maple pecan hand pie
NeonQuest: neon-glaze cruller
OddityQuest: spiced chai parfait
MarqueeQuest: caramel apple old fashioned (NA/spirited variants)

Audience value: A quick menu preview with prices, allergens, and where to find each item; helps viewers plan their trip to the park.

Business outcome: Drives F&B revenue, boosts time-on-site and zone traffic, primes UGC food photos, and funnels to a Fall Menu Guide landing page for full menu and secret speciality menu.		PurposeBroad, high reach in the Orlando–Space Coast during holiday planning windows; positions SkyQuest as the local holiday outing with cinematic visuals and clear CTAs (hours, events, ticket link).Reach commuters and last-minute planners; LIVE cut-ins create urgency and FOMO day-of.
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Keywordsbehind the scenes, set design, practical effects, prop fabrication, Halloweenthanksgiving florida, fall things to do, space coast events, melbourne fl attractions, date night ideashalloween florida, vr ride florida, things to do melbourne fl, date night orlando, things to do on Halloweenthanksgiving food, fall menu, space coast eats, theme park food, date ideas florida, thing to do on thanksgivingName of MediumTelevision/Commercial Ad SpaceRadio
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Cross-postingInstagram Feed/StoriesInstagram Feed/StoriesTikTokYoutube ShortsMedia ContactSpectrum Reach - Orlando Advertising
(855) 405-6458
Magic 107.7
844-844-4432
https://magic107.iheart.com/advertise/
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TikTokTikTokYouTube ShortsFacebook Reels
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LinkedInXFacebook CarouselInstagram Stories
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X/TwitterBlog
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SEO TitleThe Making of OddityQuest: Building a Whimsical Halloween World (Behind the Scenes)Fall at SkyQuest: Thanksgiving Hours, Events, and Seasonal TreatsOddityQuest Halloween Field Guide: Best Times, Photo Spots, VR TipsSkyQuest Thanksgiving Taste Tour: Menu, Prices & Allergen Guide
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Image(s) to support your messageSEE ROW 41 BELOWSEE ROW 75 BELOWSEE ROW 112 BELOWSEE ROW 149 BELOWImage(s) to support your messageSee Row 185 Below
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Interactive Content (if other, explain in notes)OtherDownloadable ContentOtherOther
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NotesThis will be posted on Youtube. The post will encourage viewers to head to a special landing page with tips on how they can use the fabrication tips to decorate their homes.This will be posted on Instagram. The post will encourage viewers to screenshot the guide and take it to the park with them.This post will lead people to a special landing page where they can see all the special Fall treats and challenge them to do Thanksgiving In the Sky, i.e. eating all of the limited thanksgiving meals and quick bites around the park.NotesCommercial shows the holidays "happening" in the different zones of the park. Invites patrons to write their own Christmas story and experience the lights at at the parkCommercial discusses family friendly way to bring in the new year; enjoy rides, street actors, parades, parties, and limited edition food and beverages
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ReferencesHussain, K., Didarul Alam, M. M., Malik, A., Tarhini, A., & Al Balushi, M. K. (2024). From likes to luggage: The role of social media content in attracting tourists. Heliyon, 10(19), e38914. https://doi.org/10.1016/j.heliyon.2024.e38914Pew Research Center. (2024, Jan 31). Americans’ social media use. https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2024/01/PI_2024.01.31_Social-Media-use_report.pdfMartins, W. S., Martins, M., & Morais, E. P. (2025). Exploring the Influence of Social Media on Tourist Decision-Making: Insights from Cape Verde. Tourism and Hospitality, 6(1), 45. https://doi.org/10.3390/tourhosp6010045
MGH. (2025, Jan 14). (Survey) TikTok drives restaurant sales. https://www.mghus.com/blog/survey-tiktok-drives-restaurant-salesReferencesTVNewsCheck. (2025, Mar 11). TVB: Linear TV Confirmed As Most Important Influence Of Consumer Purchase Funnel. https://tvnewscheck.com/business/article/tvb-linear-tv-confirmed-as-most-important-influence-of-consumer-purchase-funnel/Radio Advertising Bureau. (2025). Listening & engagement that drive results (PDF). https://www.rab.com/research/38109.pdf
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CONTENT MARKETING STRATEGY 1 IMAGES
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CONTENT MARKETING STRATEGY 2 IMAGES
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