Maggie Chang - Marketing Plan
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How often?
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Newsletters
whenever you have new work, at least 3x per year, to licensing list
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Magazines2-3x a quarter
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Websites/Blogstwice a month
10 pitches a month
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Local Publications
appear in each about once a year
Local newspaper/magazine
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Instagram
strive to post at least once every three days and interact 2x per day
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LinkedIn & Facebook
keep profiles updated; new content on FB at least once a month
Can be the same post as in Instagram
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Facebook Ads
experiment with this and we'll decide how often once we're sure what works for you
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Licensing
strive for 8-10 contracts at a time
at any given time
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Followups with Potential Licensees
all of them every 4-6 months
you've had convos with them before but just haven't sealed the deal. "Just wanted to check in with you. Here's what I've been up to."
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Followups with Past Licensees
all of them go on your licensing email list unless they stop responding/interacting with you
not separate from newsletters; does not include those who I have current contract with. "I always create new work. Do you want to receive emails for the new work I've created?"
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Collaborations with Bus./Non Profit
as opportunities arise that fit, strive for around 2 per year
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Brick and Mortar Wholesaling
strive to always have around 5 at a time carrying your prints
Retailer and wholesaler are the same.
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*You'll need to pitch about 3x to get a yes for licensing.
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*You'll need to pitch about 5x to get a yes for media and other opportunities.
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