Keyword Opportunity Model
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Assumptions Per URLSERP Rank CTR'sCompetitive Weighting
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RevenueAverage CostsPosition #118.20%Cost Multiplier1.75
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Average SERP CTR6.10%Research$25.00Position #210.10%CI Threshold50
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Conversion Rate1.50%Content Development$250.00Position #37.20%
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Average Conversion Value$150.00Editing & Production$100.00Position #44.80%
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Content Cost #4-Position #53.10%
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Content Cost #5-
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Total$375
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KeywordMonthly Search Volume(Optional) Current SERP Rank If 1-5Potential VisitorsConversionsRevenueAvg SERP CICostsMER
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seo software5,4003295$741.1568$656.251.13
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seo service4,40051362$306.9064$656.250.47
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seo basics2,40014377$982.8054$656.251.50
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seo link building2,90032093$469.8058$656.250.72
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seo analysis1,9001162$260.7851$656.250.40
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seo tool1,600981$219.6060$656.250.33
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seo link tools2820$3.8462$656.250.01
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organic seo2,4001462$329.4063$656.250.50
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seo services18,1001,10417$2,484.2370$656.253.79
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seo tools8,1004947$1,111.7364$656.251.69
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Total47,22833,07146$6,910.2261$6,562.501.05
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