Google Analytics audit - template

	A	B	C	D	E	F	G	H	I	J	K	L	M	N	O	P	Q	R	S	T	U	V	W	X	Y	Z	AA	AB	AC	AD	AE
1		Views			Google Analytics Account Setup							AdWords			Filters					Audience					Acquisition		Behavior			Conversion
2	Property	Is there a main view? (This is where you and your team primarily work out of and make decisions based on data.)	Is there a sandbox view? (This is where you test before deploying them in your main view.)	Is there a raw data view?	Is the default URL set up correctly?	Are your referral exclusion settings configured correctly (e.g. you use PayPal to process payments)? Link	Is enhanced link attribution turned on?	Is Google Search Console linked?	Admin > View > View Settings > Time zone country or territory... Is the time zone correct?	Is bot filtering turned on?	Is enhanced ecommerce configured?	Is AdWords integrated?	Is PPC data showing in Google Analytics?	Are the resulting clicks and sessions being recorded in a legible way?	Are you doing geo filtering?	Is the office IP address filtered out?	Are the IP addresses of your affiliates filtered out (e.g., agencies, freelancers, etc.)?	Is your home IP address filtered out?	Are the IP addresses of remote employees filtered out?	Audience > Overview... Does traffic looks sane?	Are demographics and interest reports enabled?	Audience > Technology > Network > Hostnames... Are all subdomains present?	Audience > Technology > Browser & OS... Does traffic looks sane?	Audience > Mobile > Overview... Does traffic looks sane?	Acquisition > All Traffic > Source / Medium and then select “Medium"... Does traffic look sane?	Acquisition > All Traffic > Referrals... Are you self-referring?	Behavior > Site Content > All Pages and in the search filter type in “/@”... are you accidentally collecting personally identifiable information?	Behavior > Site Content > Landing Pages... Does the bounce rate look sane?	Are site search and category search enabled?	Are goals set up?	Are events set up?

3	Hyerlinked Property	Yes	No	Yes	Yes	??	No	No	Eastern	Yes	No	Yes	No	No	Yes	Yes	No	No	No	Yes	Yes	??	Yes	Yes	No - too much direct traffic; messy UTMs	No	No	Yes	No	Yes	Yes
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