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OpportunityCategoryImpactDifficultyPriority Formula
2
Chrome Console errors checkTechnical SEOMediumDifficult6
3
AMP pages should not be active or in useTechnical SEOMediumMedium5
4
Re-create all of your articles written based on your content plan, to YouTube videos.ContentMediumMedium5
5
Embeding a YouTube video into blog post, and linking blog post to the YouTube videoContentHighEasy1
6
Creating a reviews page and naming it "Brand" + "Reviews" to rank for the keywordContentHighEasy1
7
Creating an affiliate program & create a page to rank it for "product" + "affiliate"ContentHighEasy1
8
Author Expertise across platforms.E-E-A-TMediumEasy4
9
Author sections added on blog posts?E-E-A-TMediumEasy4
10
Disavow file creationOFF-Page SEOLowEasy7
11
Disavow file reviewOFF-Page SEOLowEasy7
12
Are all important pages that you want to rank added to the header menu?ON-Page SEOHighEasy1
13
Multiple H1 Tags on 1 page?ON-Page SEOMediumEasy4
14
Missing H1 Tags?ON-Page SEOMediumEasy4
15
Title tag too long?ON-Page SEOLowEasy7
16
Missing title tagsON-Page SEOHighMedium2
17
Multiple title tagsON-Page SEOHighMedium2
18
Keywords in H1 tagsON-Page SEOHighEasy1
19
Keywords in H2 tagsON-Page SEOMediumEasy4
20
Keywords in Page TitlesON-Page SEOHighEasy1
21
Keyword strategy implementation (Every page should have a target keyword)ON-Page SEOHighMedium2
22
Including entities & LSI (Latent Semantic Indexing) keywords in content?ON-Page SEOHighEasy1
23
Homepage optimization for the biggest target keywordON-Page SEOHighEasy1
24
Are all meta titles under 65 characters?ON-Page SEOMediumEasy4
25
Meta Descriptions below 150 charactersON-Page SEOLowEasy7
26
Duplicated Meta DescriptionsON-Page SEOLowEasy7
27
Blog page created and optimized?ON-Page SEOMediumEasy4
28
Blog page linked in footerON-Page SEOHighEasy1
29
About us page creation & optimizationON-Page SEOMediumEasy4
30
Optimizing content for "People Also Ask" sections in SERPs.ON-Page SEOMediumMedium5
31
Missing Meta Descriptions?ON-Page SEOLowEasy7
32
Is Google Analytics Installed?Technical SEOHighEasy1
33
Is Search Console setup?Technical SEOHighEasy1x
34
Any Search Console errors?Technical SEOLowDifficult9
35
Duplicate Google Analytics code checkTechnical SEOHighEasy1
36
Sitemap working and setup properly?Technical SEOHighEasy1
37
Invalid pages in the sitemapTechnical SEOMediumEasy4
38
Robots.txt reviewTechnical SEOMediumEasy4
39
Sitemap reference in robots.txtTechnical SEOLowEasy7
40
Separate robots.txt for subdomainsTechnical SEOMediumEasy4
41
Favicon implementationTechnical SEOHighEasy1
42
5xx errors checkTechnical SEOLowEasy7
43
Breadcrumb navigation implementationTechnical SEOLowMedium8
44
Broken external linksTechnical SEOLowEasy7
45
Clean-up of broken imagesTechnical SEOLowEasy7
46
Image file size optimizationTechnical SEOMediumEasy4x
47
All images have optimized alt tags?Technical SEOMediumMedium5
48
Image redirectsTechnical SEOLowEasy7
49
Lazy Load implementationTechnical SEOMediumMedium5
50
Leveraging product schema for higher CTR?Technical SEOHighMedium2
51
Rich Results Test for structured data, do all snippets load and work?Technical SEOLowEasy7
52
Empty Collections Pages indexed?Technical SEOMediumEasy4
53
Broken internal linksTechnical SEOLowEasy7
54
Links to internal redirectsTechnical SEOMediumEasy4
55
External 3xx redirectsTechnical SEOLowEasy7
56
HTTP to HTTPS redirectionTechnical SEOHighEasy1
57
Identifying and resolving redirect chains & loopsTechnical SEOMediumEasy4
58
Review of 302 redirects, can they be changed into 301?Technical SEOLowEasy7
59
Broken redirectsTechnical SEOMediumEasy4
60
Mixed content issuesTechnical SEOLowEasy7
61
Orphan Pages identification & fixingTechnical SEOLowEasy7
62
Sitelinks in brand search queryTechnical SEOMediumMedium5
63
If using subdomains, consider moving them to a subdirectory.Technical SEOHighMedium2
64
Using the "INDEX, FOLLOW" code as the default robots tag?Technical SEOHighMedium2
65
Ensure you don't have both the www and non-www versions indexed.Technical SEOHighEasy1
66
Irrelevant external links set to do-followTechnical SEOMediumDifficult6
67
Unoptimized Shopify URL StructureTechnical SEOHighEasy1
68
Elements of site in header/footer set as heading tagsTechnical SEOMediumEasy4
69
Any links pointed to myshopify.com?Technical SEOLowEasy7
70
Is Google Cache reading all the elements of the site properly, especially product reviews?Technical SEOMediumMedium5
71
Mobile SERPs Favicon displayTechnical SEOHighEasy1
72
Core Web Vitals optimization for LCP, FID, CLS.Technical SEOMediumDifficult6
73
Canonical Tag implementationTechnical SEOHighEasy1
74
Canonicals pointed to 4xx pagesTechnical SEOMediumMedium5
75
Canonicals pointed to 5xx pagesTechnical SEOMediumMedium5
76
CSS optimization: Minify, Inline, Unused, Render BlockingTechnical SEOLowMedium8
77
Unoptimized CSS file sizesTechnical SEOMediumMedium5
78
Broken CSS codeTechnical SEOMediumDifficult6
79
Javascript optimizationTechnical SEOHighDifficult3
80
Javascript redirectionTechnical SEOMediumDifficult6
81
Broken JavaScriptTechnical SEOHighDifficult3
82
Unused JavaScript files removalTechnical SEOMediumMedium5
83
Check for any manual actions in Google Search ConsoleOFF-Page SEOHighEasy1
84
Hundreds of backlinks from single domain?OFF-Page SEOMediumEasy4
85
Using infographics to simplify complex information and encourage sharingOFF-Page SEOMediumMedium5
86
Do you have a content plan created and are you actively following it?ContentHighEasy1
87
Encouraging user-generated content and reviews on product pagesContentHighEasy1
88
Implement Table of Contents on long-form content for better UX and anchor linksContentHighMedium2
89
Page grammar checkContentLowMedium8
90
Page spelling check.ContentLowMedium8
91
Setup of other relevant posts/links at the bottom of every blog postContentMediumEasy4
92
Is unique content added to collection pages, optimized for entities?ContentHighMedium2
93
Are there any thin pages with less than 200 words of content?ContentLowEasy7
94
External duplicate content checkContentLowMedium8
95
404 page optimizationUXLowMedium8
96
Clear Call to Actions relevant to the landing pageUXMediumEasy4
97
Accessibility options on the site?UXLowMedium8
98
Content must be easily accessible within 4 clicks from the homepageUXLowEasy7
99
Cookie Acceptance notice implemented?UXLowEasy7
100
Is the readability good? (fonts, font sizes and blog layouts)UXHighEasy1