| A | B | C | D | E | F | G | H | |
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1 | Click FILE and then COPY to make your own version! | |||||||
2 | Level 1: Intro to Marketo | |||||||
3 | Brought to you by CS2 Marketing | |||||||
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6 | Q1 | You need to mark individuals as attended as they show up to your customer appreciation dinner. Which channel and program type should you use? | ||||||
7 | A | Webinar channel and Event program type | ||||||
8 | B | Email Send channel and Email program type | ||||||
9 | C | Live Event channel and Event program type | ||||||
10 | D | Operational program channel and Default program type | ||||||
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12 | Select your answer: | |||||||
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15 | Q2 | Which of the following will associate a lead with a program? (Check all that apply) | ||||||
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17 | A | Fill out a form on a landing page inside of a program | ||||||
18 | B | Import into the program member tab | ||||||
19 | C | Import into a static list in the program (without choosing the acquisition program) | ||||||
20 | D | Program status flow action | ||||||
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23 | Q3 | Which of the following would be appropriate success statuses in a program? (Check all that apply) | ||||||
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25 | A | Engaged | ||||||
26 | B | Attended | ||||||
27 | C | Sent | ||||||
28 | D | Invited | ||||||
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31 | Q4 | You want to send multiple emails to the same audience at a consistent pace and time. Which program type would you select? | ||||||
32 | A | |||||||
33 | B | Engagement | ||||||
34 | C | Nurture | ||||||
35 | D | Default | ||||||
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37 | Select your answer: | |||||||
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40 | Q5 | True or false: You have three program statuses in your channel, in order: Member (Step 10), Filled Out Form (Step 20 - Success) and Engaged (Step 20 - Success). In this setup, a lead can move from Filled Out Form to Engaged but not vice versa. | ||||||
41 | A | TRUE | ||||||
42 | B | FALSE | ||||||
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44 | Select your answer: | |||||||
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47 | Q6 | Which of the following is the best approach for adding members to an engagement program? | ||||||
48 | A | Create a triggered or batch smart campaign with a 'Add to Engagement Program' flow step | ||||||
49 | B | Use transition rules in the stream | ||||||
50 | C | Import members into a static list | ||||||
51 | D | Create a form in the program | ||||||
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53 | Select your answer: | |||||||
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56 | Q7 | You wish to stop sending out content to a group of individuals in an existing engagement program. Which would be the best option? | ||||||
57 | A | Archive the content in the engagement program | ||||||
58 | B | Remove the leads from the program | ||||||
59 | C | Change the program's cadence | ||||||
60 | D | Pause the leads in the program | ||||||
61 | ||||||||
62 | Select your answer: | |||||||
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64 | ||||||||
65 | Q8 | You have 2000 leads in an engagement program, 125 of which have exhausted all the content. You recently added new content into the program at the top of the only stream in the program. How many leads will receive the new content at the next cast, assuming there are no deliverability issues and no additional people will be added to the program? | ||||||
66 | A | 125 | ||||||
67 | B | 875 | ||||||
68 | C | 2000 | ||||||
69 | D | 2125 | ||||||
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71 | Select your answer: | |||||||
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74 | Q9 | You are trying to build a smart list to target companies in Retail but your data is not standardized. What filter should you use? | ||||||
75 | A | Company Name equals Retail | ||||||
76 | B | Industry Equals Finance | ||||||
77 | C | Industry Contains Retail | ||||||
78 | D | Find a list of the top companies in retail and match to your database | ||||||
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80 | Select your answer: | |||||||
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82 | ||||||||
83 | Q10 | Select the reasons you would use a smart list over a static list? (Check all that apply) | ||||||
84 | ||||||||
85 | A | A smart list will show you the most current list of leads based on your filters | ||||||
86 | B | A smart list will show you a fixed list of leads that will not change to protect against data issues | ||||||
87 | C | You can manually add leads to a smart list to have control over the list | ||||||
88 | D | You can add filters to a smart list | ||||||
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90 | ||||||||
91 | Q11 | Select the values in the areas below to show the core items needed in the smart list and flow steps for a webinar registration. In this example, there is a global form used on a Wordpress page that passes the program name through with form submissions. | ||||||
92 | ||||||||
93 | Smart list (2 criteria needed) | Flow (3 steps needed) | ||||||
94 | 0 | 0 | ||||||
95 | 0 | 0 | ||||||
96 | 0 | 0 | ||||||
97 | ||||||||
98 | Smart list answer: | Flow answer: | 0 | |||||
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100 | ||||||||