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MESSAGING GOAL
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Tie why started then to who we are now. Celebrate members, history; share story and how still relevant today; mission awareness
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LEADITEMGeneralJanFebMarchAprilMayJuneJulyAugSepOctNovDec
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LWMisc. Preparations 150th logo; website; research historyLarge circular sign
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150th co-branded beerInstall historical marker in front of building - Signarama GRANT-- do before time capsule
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AllUse 150th logo all year in all marketing, forms, etc. Share with crew in DecemberAdd 150th to top left corner of web; Launch 150th web pageRemove 150th Logo
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Laura / BeckyMedia CoverageInsight Mag.; Post Crescent; The Biz NewsWGBW; Local 5 Live; WFRV Newsmaker Sunday ongoing
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KatieSocial Media platformsMonday Memories: Develop separate posting plan for 150thChange social cover photos on all platforms; FB/LI iconsCreate special 150th LI backgrounds for profilesChange all logos and icons back by year end.
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Laura/TEAM150th history videoPut together history video in fall 2023web site; social; Play at CelebratePlay at EOLShow to stakeholders throughout the yearPlay at The Connection
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TEAMGive away 150 gift cards throughout the year @ BAH - members donateSend letter to members requesting $5 gift cards; Door prize at BAHDoor prize at BAHDoor prize at BAHDoor prize at BAHDoor prize at BAHDoor prize at BAHDoor prize at BAHDoor prize at BAHDoor prize at BAHDoor prize at BAHDoor prize at BAHDoor prize at BAH
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Work with EricThroughout the year recognize other members celebrating milestone anniversariesDevelop form and promoteRun monthly social media post highlighting 3-4; List sent to WGBW for interviews ; List used by The Avenue for our bi-weekly radio segment.
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TeamDo something special at each of our major events related to our 150thA Toast to 150: Officially kick off 150th; offer special drink: The 1874EOL: Annual meeting: Launch magazine, Excellent in Ed Awards: at least 150 nomineesCareer Expo: promote 150 career pathsSignature drink at F15 … The Sesquicentennial150th beer promo at golf outing. Get 150 girls signed up for SGRThe Connection: wrap up year
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Laura Special 16 page Fox Cities Chamber magazine / insert. Partnering with Fox Cities MagazineWrite & designLaunch at Economic Outlook LunchPut a PDF on our web siteHand out at major events throughout the year
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Laura Promote Chamber HistoryInclude in media coverageInteractive timeline on web; Create and share impact graphicStart historical social posts - Monday MemoriesIncorporate "A.L. Smith" (Frank) photos into promotoins to tie back to our history and anniversaryHistory presentation at Library
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LauraTime capsule Put in building wall. June. Invite 150th sponsors to contribute; be part of event.
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