Donor Journey Template

	A	B	C	D
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2	Donor Journey Template
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4	To Use This Template: Click file -> make a copy to enter your information.
5	Your donor journey map is a visual representation of the journey an indivudual takes to go from casual observer to donor to sustainer. When your nonprofit takes a look at every steps and considers what actions will poristively influence a supporter at each stage, you've created a thoughtful donor journey map. And chances are you are about to greatly increase your donors!
6	When you have filled in the actions/plans column (D), you can hide columns B and C (highlight the letters at the very top row then right click and select hide). Columns A and D will remain, and that is your new donor journey map.
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8	Stages	Questions to Ask	Notes	Actions/Plans
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11		How do people learn about your nonprofit?
12		What channels do you use for engagement?
13		What new channels can you use to raise awareness?
14		How many groups of donors do you have?
15		How does each group respond to different efforts? (i.e. you might want to target an older demographic with phone calls, a younger one with texts)
16		What's your most out-of-the-box idea to increase awareness?
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19		How can I best reach my donors? Email, phone, text?
20		What are the key points that will compel them to support our mission?
21		How can I create an emotional connection with my donors?
22		Can I offer testimonials, either as quotes or videos?
23		Can I make my finances more transparent?
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26		Is my website helping conversions? Is my donation form optimized?
27		What is different about my mission or unique about my nonprofit?
28		Do I offer enough choices? Ways to donate, amounts, monthly giving opportunities?
29		Can I add photos or videos that will help illustrate my mission or those impacted?
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32		How do I respond when a donation is made?
33		How many ways do I show donors we appreciate them?
34		What is my plan for ongoing, personalized communication?
35		Do I provide opportunities to get involved in different ways, like volunteering?
36		Are there any gifts I can offer, like swag, tickets, lunch and learns?
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39		Do I create shareable content so my donors become ambassadors?
40		Can I launch a peer-to-peer campaign, like a fun run/walk, so my donors can be part of the fundraising?
41		Do I publicly thank my donors on social media?
42		Do I reach out personally a few times a year to thank donors?
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