ConCon7 Schedule
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9:45am - 10:15am
Arrival and registration (Library).
#ConCon7 #govcontent
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10:15am - 10:50am
Welcome to ConCon7 - Laura Billings | Updates from GDS - Trisha Doyle (Mary Ward Hall)
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Session One 11am - 11:50amLocationMary Ward HallVoysey RoomLethaby RoomMorris RoomHerschel Room
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TitleSEO for content on GOV.UKStep by step navigation: mapping and building journeys for GOV.UKHow users access your contentContent design skills and techniquesTransforming content to meet the user need
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DetailsGOV.UK generally performs well in Google search, but we're all aware of results which are confusing, misleading or just missing. In this workshop, we'll be looking at how free search analytics tools can help you understand how users are expressing their need, then understanding the search results page, and mobile and voice search.

This will be a hands-on session, so bring your questions, quibbles and laptops.
How to identify, map and build user journeys across GOV.UK using the new step by step navigation pattern. Find out how it can help your department deliver end-to-end services for users.A look into the different ways people access your content depending on their needs. This will give you some tips and tools to help you think with an accessibility hat on* when designing your content. You'll see some demos of different access technology and do an activity whilst wearing glasses which simulate certain eye conditions.

*No actual hats included
Creative ways to do user research on a budgetHow to do a content reviewHow to run a 'spike' for contentUnderstanding questions and writing answersBreathing new life into the NDA’s research pagesReducing complaints about the complaints page
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We all know how valuable user research can be. And we definitely all know how expensive it can be... At DFE we’ve been trying to find new and creative ways to test content and get more insight about our users, without the big budget backing. We’ll explain how we’ve approached this problem, share top tips and ideas we’ve had so far, and what we’re keen to try next.How to help delivery teams make sure their content meets the Government Service Standard. A spike is a term used in agile development. Find out what it involves, and how it can be adapted to help with improving content.Technology is changing the way we search for and read information online. Users don’t need to visit a website to find the answer they need; they can get it directly from a search engine. We need to get better at providing information exactly when our users need it. Find out how to listen to the questions people are asking and make sure your content is answering them.An eye-opening journey into digital for an old dinosaur and a bunch of scientists.Updating and transferring specialist content from HMRC to mainstream to better meet the user need.
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SpeakersPeter Jordan, GDSKate Ivey-Williams and Jon Sanger, GDSMarian Foley, Richard Morton and Kevin McLaughlin - GDSAdam Raistrick, DfELynne Roberts, Home Office and Mark Green, GDSGraeme Claridge, GDSMatt Gebbett, HMRCDeborah Ward, Nuclear Decommissioning AuthorityDolly Garland, GDS and David Hentschel, HMRC
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FormatWorkshopWorkshopWorkshop3 short talks3 short talks
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Session Two Midday - 12:50pmLocationMary Ward HallVoysey RoomLethaby RoomMorris RoomHerschel Room
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TitleHands on experience with GOV.UK tools and interactive contentEasy Read as an accessible formatGaining confidence with dataWorking collaboratively to improve contentContent design specialisms and overlaps
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DetailsWriting for prison radioData driven content management and publishing Using GOV.UK NotifyStep by step navigation: ​building journeys across GOV.UK ​with the new publishing tool Easy Read format combines images and text to make content accessible. Find out who it’s for and how it can be used. Have a go at creating an Easy Read product in our group workshop.How to get started with digital data analysis and practical suggestions to embed in your working practice. It will cover how to frame hypothesis and offer an introduction to the different digital data sources to explore.
For those early in their data journey or for anyone as a refresh. Bring any content questions you have that you are looking to solve with data.
How to win friends and influence policy peopleImproving content with policy expertsContent design in services - joining the dotsYou, me and usHow to produce technical guidance Content and web technologies
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Find out how radio ads played directly into prison cells successfully supported the new service: 'Sending money to someone in prison'.A team from GOV.UK publishing demonstrating prototype dashboards that will enable you to use data to inform content management decisions and publishing features designed for a more efficient and intuitive workflow.Learn how your service can use GOV.UK Notify to send emails, text messages and letters to your users. Featuring a case study from the Get your State Pension service in DWP.See ​what the content community ​mapped in the earlier workshop come to life in the step by step publisher.
Gain a better understanding of what policy colleagues do, what their priorities are and what frustrates them when working with content teams. Get tips on how to spread the good word about the benefits of user centred design, and for improving the credibility of content design within your organisation. This talk is based on interviews with policy colleagues from across government.Winning hearts and minds: 5 things I learned while trying to develop a new collaborative content model.

What I've learnt about designing content for a service, is: you're not just designing content for a service.
How we worked on content with GOV.UK and subject experts, and looked at end to end service journeys including behind the scenes case management.
What we learnt when we set up a content support network for designers on multidisciplinary teams We'll talk about what tech writers do. Including how we work with subject experts, what qualities we need, and why we publish in the open. Exploring the fuzzy, fun, and sometimes frustrating borderland between 'content design' and 'interaction design'.
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SpeakersJane Stead, Josh Lowe and Martin Oliver, MoJRob Rankin, Humin Miah, Ben Hazell GDSAdele Murray DWP, Tom Chambers GDSKate Ivey-Williams and Jon Sanger, GDSJane Wilkinson, Ben Railton HMRC, Heather Edwards DHSCHarriet Wailling, GDSMatt Clear, GDSEmily da Costa, OfstedFran White, HMCTSGurinder Toor, Gabrielle Acosta, James Butler GDSRosalie Marshall, GDS and Adrian Warman, MoJBenjamin Mortimer, GDS
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FormatSeries of live demosWorkshopWorkshop3 short talks3 short talks
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1pm - 1:50pmLunch (main hall)
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Session Three 2pm - 2:50pmLocationMary Ward HallVoysey RoomLethaby RoomMorris RoomHerschel Room
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TitleContent designers in unexpected placesWhat shall we do with a problem called...guidance?Joining up content across an organisationDesign patterns, design systems and contentContent stories from across government
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DetailsProducing content for non GOV.UK sitesHow other people do the thingsWhy content designers belong in prisonWe'll share what we learnt working on HMCTS guidance documents. The workshop will cover how to define guidance, audit it, suggest changes to your department, and what impact you can expect to see from the process.Hear from 4 organisations who are connecting content production across teams and end-to-end journeys, and considering both citizens and colleagues as users. Looking at GOV.UK, services, forms and letters, internal guidance, and communications.How to use design patternsGOV.UK design systemData protection, privacy and designUsing data dashboards for content, at ONSProbation officers are users too, at the MoJMaking the Budget make sense to users, at the Treasury
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We'll look at common problems content designers face when writing for non-GOV.UK websites and offer some tips on how you can deal with them. What we learned visiting non-government publishers to compare and contrast publishing and content management workflows. Including the BBC, Which?, and more.Coming into prison can be a frightening, disorientating and stressful experience. This talk is about content design's crucial role in developing clear messages and establishing a rehabilitative culture. What are design patterns? How should we use them? Are patterns set in stone, or open to debate? And how do we make our way through the maze
of GDS guidance? Learn how the power of GDS is rippling beyond government.
Why and how we're building a design system for the whole of government, and how you'll be able to contribute patterns and research to it. Interesting to anyone working on services, or interested in service design.How the General Data Protection Regulation is a good thing for how we design government services and how it create a legal requirement for plain English.Looking at what we measure, how we share data with colleagues, and the ways we use data to inform content design. Learn the tools, tips and processes we’re using at ONS.Probation officers often feel left behind by digital and technology. This talk is about how research and content design is making probation officers' digital interactions easier.Insider guide to the principles we use to make the Budget digestible on GOV.UK. The Chancellor can announce over 50 measures during his speech in the House of Commons – all of which are rewritten in plain English and published online as soon as he sits down. Learn about the process and get tips on how to engage with policy officials when drafting for web.
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SpeakerNadia Huq, Home OfficeBen Hazell, GDSNigel Jones, MoJHoward Gossington and Martin Oliver, MoJPhil Hogg HMRC, Simon Bramble DWP, Adam Raistrick DfE, Anne Walker Disclosure Scotland. Chair: Cat Gordy, GDSSimon Rose, NHS DigitalSteven Proctor HMRC, Amy Hupe GDSSteven Proctor, HMRCKieran Forde, ONSGreg Knight, MoJIlia Popovsky, HM Treasury
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Format3 short talksWorkshopPanel talk3 short talks3 short talks
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3pm - 3:45pmKeynote - Catherine Miller, Director of Policy, Doteveryone (Mary Ward Hall)
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3:45pm - 4pmWrap-up - Laura Billings (Mary Ward Hall)
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