Vision Matrix
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Strategy โ†’ConservativeConfident ๐Ÿ˜ŽBold ๐Ÿ˜œVisionary ๐Ÿ˜ณRevolutionary
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DescriptionTraditional, restrictive, protected approachControlled approachEmerging practiceCutting Edge, a few examples in the field, a topic of thought leadership discussionBleeding Edge, no examples, discussed at niche or special interest groups
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PhilosophyProtectControlShareActivateMotivate
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Consequence of EffortComfortableUncomfortablePainfulSeeringMake it stop
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CostAffordableCreative AccountingRe-FinanceOff-shore AccountArm + Leg
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Data PhilosophyDon't ask, don't tell. Periodic reporting to defend previous decisions. Data is in the rear-view mirror.Data presented to demonstrate success within department or discipline. Data shared internally.Data formerly analysed & acted on to inform broad strategic decisions. Data shared externallyData analysis is a job req, works across the org. Multiple data sources are integrated, inc. external. Decisions are based on insight.Culture of automated optimisation & feedback promotes sustained success from managed risk & accurate prediction of outcomes across all divisions.
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Audience EngagementOur audience is lucky we're here.Different audiences may want to experience us in different ways.We provide participatory engagement based on institutional values, not just our collection/ programming/ contentWe reach out to engage new audiences where they are, to deepen engagement and calls to actionWe bare our soul, state our beliefs, promote engage- ment with what we do on our audience's terms
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Collections Content PhilosophyClosed, protectedClosed, controlledOpen AccessOpen ContentOpen Dialogue
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Collections ContentSelected highlights online; tombstone information;
lo-res image
Comprehensive online; image-agnostic, but high-res if available; extended metadata; details, thematic groupingsExtended metadata; provenance, exhibition history; high-res details; open access images and data; deep-dive interpretive contentSemantic web compliant/LOD; generous interface; research tools; embedable on other sites; visitor comments, sharing & taggingComprehensive discovery/ integration across related user-facing data sources; collections connected to back-end finance/ops systems; novel and engaging ways of access and connection; images and content re-use and remix; social curation; use analytics.
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Research Content PhilosophyPublished when perfectShow all entries online, even if incomplete, with disclaimer (collection-as-a-whole)Focus on generating unique content, link to existing contextual content (artist bios, Wikipedia, etc.)Show research in progress, solicit feedback, show previous versions
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Research ContentScholarly, authoritative, canonical*Made for re-use, for multiple audiences, includes multiple perspectives
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Social MediaHead in the sand, all posts approved, promotional, broadcastConversation, web-integrated, strategic, not deleting negative, analytics-informedHave a point of view, collaborative, multiple voices, reposting negative Call to action, visitor-focus, topic-based conversation, exit strategy, social justice, staff on social, visitors run socialEngage on outside social platforms, social curation, conversational bots
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Education Philosophy
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Organizational CultureBenefits packages, vacation policies, adequate spaces, hierarchy, command-and-control, Paid maternity leave, offices with natural light, formal diversity policy, pay your f-ing internsPaid family leave, unionized, professional trainers, cross-departmental collaboration, email policy, 360 reviewsyou can take vacation as you like, interdisciplinary teams, ad-hoc teams, acting on 360 reviews, full salary transparency, inclusion policy, fire your boss! apprenticeship model
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Exhibition Content
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Audience Engagement Philosophy
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Interpretive Plan
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User-generated content
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Content Delivery Philosophy
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Content Delivery
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Educational Content
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Visit & Calendar Content
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Information Architecture
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Membership
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Personalisation
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Marketing
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Authority
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Analytics/data
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Financial Model
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Revenue Streams
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Publications
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Rights and Reproductions
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Gallery experience (photo policy?)
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Museum store
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Transparency
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