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My Offer, On One Page
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List every offer you have today, one per row. The grey row is an example: overwrite it or delete it.
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1. The offer2. Who it's for3. What they get4. You in it5. Price
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NameFormatWhereLength & rhythmWho it's forWhat they come forWhat they getBenefitsYour "I believe" statement, visible here?How you feel teaching itPriceShare of your income
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What is it called? The name clients see on your website or scheduleGroup, private, duo, online, workshop, event, retreatStudio, online, client's home, outdoorse.g. 55 min weekly; 10-class pack; 3-hour workshopDescribe this client in one lineThe need or moment that brings themEverything included: sessions, format, follow-up, extrasList the benefits for the clientYes / Partly / NoEnergised / Neutral / DrainedWith what it covers, e.g. CHF 350 / 10-class packHigh / Medium / Low
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Strong Back (example)GroupStudio55 min, weekly, 8 people maxOffice workers, 40–60, sitting all dayBack pain and stiffness after long days at the desk10 group classes of 55 min, max. 8 people, individual corrections in every class, a sheet of 3 home exercises per monthLess back pain, better posture at the desk, more mobility in the spine, a regular weekly routinePartlyEnergisedCHF 280 / 10-class packHigh
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Reflection questions: take a step back and look at your offer as a whole
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1. Read your "I believe" statement out loud, then read your list. Which offer proves it? Which one could any studio sell?
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2. Go through your list as your ideal client. Which offer would they choose first? Is it the one you want them to choose?
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3. Which offer do you keep out of habit, or because it pays, more than because you believe in it?
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4. If you kept only one offer that carries what you stand for and serves the client you want most, which would it be? What's missing from it?
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IVA' Pilates · Inner Circle · Your Value & Offer
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