ZURB | Mastering Ad Testing

	B	D	E	G	H	J	K
1	Ad Testing
2	Blog
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4		VARIATION A		VARIATION B		VARIATION B
5		Everday Female		Male		Female Celebrity
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8		CONTEXT OF EVALUATION	RESULT	CONTEXT OF EVALUATION	RESULT	CONTEXT OF EVALUATION	RESULT

9	PARTICIPANTS QUOTES	Tone		Tone		Tone
10		Neutal	43%	Neutal	41%	Neutal	52%
11		Posititive	32%	Posititive	41%	Posititive	43%
12		Negative	22%	Negative	13%	Negative	4%
13		Mixed	3%	Mixed	5%	Mixed	1%
14		Ad Message		Ad Message		Ad Message
15		"The ad was trying to show how diet coke keeps you fresh and in a pleasant mood. It also depicts that diet coke is now in a can." "It’s satire. An ad for a skit like show like SNL. But at the same time it is touching on homelessness and chemicals in our food. I appreciated the video for showing us our current day problems in an ironic way. Some people ingest daily issues in a satirical manner.." "A very bizarre advert. I think it’s a dark humour piece trying to say that soda drinks are more unhealthy than alcohol." "That was funny but there is no way that's a legit Diet Coke commercial. I mean, "formaldehyde fresh?" And the man she punched said, "fuck." Not sure what's going on but this "ad" was funny."		"An ad for Coke, trying to say he drinks it because that's his choice and no one can stop him." "Be yourself. Enjoy diet Coke." "That different people enjoy different things, even tho those things may not be that popular." "The ad was trying to convey that Diet Coca Cola has different fruity flavors available to try! They also still offer their regular Diet Coca Cola for those that like the classic!" "Diet Coke is bad for me- but I’m going to do it anyway. Kind of the opposite of what I think you wanted me to feel."		"That you can do anything you want to, so if you want a Diet Coke, go ahead and have one." "Trying to convince Diet Coke isn’t bad for your health." "That it is upto you and your choice - if you feel like having a Diet Coke, just have it. Do what you feel like doing since life is too short. You get to choose what you wish to do in life." "I think the ad conveys good things about "Diet Coke", it gives information that it's delicious and can make good mood."
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17	IMPRESSION	Net Sentiment of Ad	-36%	Net Sentiment of Ad	11%	Net Sentiment of Ad	26%
18		Very satisfied	11%	Very satisfied	25%	Very satisfied	33%
19		Somewhat satisfied	21%	Somewhat satisfied	30%	Somewhat satisfied	30%
20		Neutral	18%	Neutral	30%	Neutral	25%
21		Somewhat dissatisfied	22%	Somewhat dissatisfied	11%	Somewhat dissatisfied	5%
22		Very dissatisfied	28%	Very dissatisfied	3%	Very dissatisfied	7%
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24	ACTION	Net Sentiment of Ad		Net Sentiment of Ad		Net Sentiment of Ad
25		Search for more information about Diet Coke	11%	Search for more information about Diet Coke	13%	Search for more information about Diet Coke	4%
26		Compare Diet Coke to other diet sodas	3%	Compare Diet Coke to other diet sodas	2%	Compare Diet Coke to other diet sodas	5%
27		Purchase Diet Coke	6%	Purchase Diet Coke	15%	Purchase Diet Coke	11%
28		Try Diet Coke for the first time	7%	Try Diet Coke for the first time	12%	Try Diet Coke for the first time	5%
29		Share the ad with others	7%	Share the ad with others	4%	Share the ad with others	6%
30		Continue with my day	53%	Continue with my day	52%	Continue with my day	65%
31		Other	13%	Other	3%	Other	5%
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33	SOURCE	https://my.helio.app/report/01HF88WD4DFVNY3MMSAD2SGV07?section_id=108932		https://my.helio.app/report/01HF88QQWC7C68R2X5MKVFDTYH?section_id=108931		https://my.helio.app/report/01HFCPY4GB2NX4Z8QZMGNR6ABB?section_id=108983
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