Pref Center User Testing Data.xlsx

	A	B	C	D	E	F	G	H
1	Observations	User 1: Rita	User 2: Steve	User 3: Don	User 4: Hugh	User 5: Ash	Inference/Conclusion	Possible Solution
2	Hypotheses
3	Users prefer more granular control over their email preferences instead of combining all preferences into one because it will allow them to stay engaged with only the content they want and discard what they do not want.	Yes	No	Yes	N/A	Yes	Proceed with Current Approach	N/A
4	User would like control over how client care reaches out to them in terms of calls, text, and email, In order to be engaged when they are ready and not be disturbed when they are not ready to be engaged.	Not clear on this section	Not clear on this section	Not clear on this section	Not clear on this section	Yes	Change Approach	TBD
5	Users would like a clear explanation of what a preference center is at the top of the page so they can make an informed decision on what communications they would like to receive and not receive.	No	No	No	No	No	Remove	Remove intro text
6	Questions
7	Does it add value to include contact information on the communications page?	Yes	N/A	N/A	N/A	N/A	Unclear
8	Does overview/explainer copy at the top of the page add value to the user?	No	No	No	No	No	Remove	Remove intro text
9	Do images/illustrations add value to the user?	N/A	No	Yes	N/A	N/A	Unclear
10	Do users prefer toggles over check boxes when selecting preferences?	Yes	N/A	Yes	N/A	Yes	Change Approach	Use toggles instead of check boxes
11	Do users prefer granular control between buying and selling as opposed to a combination of the two?	Yes	Yes	Yes	N/A	Yes	Proceed with Current Approach	Continue with content-specific preferences
12	Do users prefer communications organized by type vs. altogether?	Yes	No	Yes	N/A	Yes	Proceed with Current Approach	Continue with content separated by type
13	Does tester understand the DCC communication control section?	No	No	No	No	Yes	Change Approach	Needs work
14	Is it better to disable required communications or use just text instead?	Use Text	Use Text	Disable	Text	N/A	Proceed with Current Approach	Use 'required' text
15	Do cards help, hinder, or have no effect in terms of usability?	N/A	N/A	Cards	N/A	N/A	Unclear
16	Do users prefer toasts to inline updates?	Yes	Yes	N/A	N/A	N/A	Change Approach	Use Toast
17	Is it better to call it ‘Preference Center’ or ‘Email Preferences’?	N/A	N/A	N/A	Email Prefs	N/A	Change Approach	Communication Preferences (?)
18	Should we include a direct link in the global nav drop down or not?	No	Maybe	Yes	Yes	No	Remove	Not necessary
19	Other Learnings
20	Prefers 'My Account' to 'Email preferenes'	Yes	No	No	No	No	Remove	All were able to find prefs under 'My Account' so better not to clutter the nav for mvp
21	Understands 'Required' comms	No	Yes	Yes	No	Yes	Change Approach	Improve content here for clarity and brevity
22	Read intro text	No	Yes	No	No	No	Remove	Remove intro text
23	Thinks of Preference Center in terms of CHANNELS not CONTENT	Yes	Yes	No	Yes	Yes	Change Approach	Maybe improve copy for clarity?
24	Read the copy for the sub sections	Ish	No	Ish	No	No	Change Approach	Improve content for brevity
25	Combine required content into one card?	N/A	Yes	N/A	No	N/A	Proceed with Current Approach	This is a good solution for brevity and clarity
26	Noticed the email change top bar	No	No	No	No	No	Change Approach	Change email change top nav to toast
27	Noticed lack of email input in the second prototype	Yes	No	No	No	No	Change Approach	Not sure best solution here
28	Ideas
29	Put unsubscribe ABOVE required content
30	Clarify what unsubscribe all actuallly does
31	Create delete account button
32	Put unsubscribe all at the top?
33	Ensure toggle consistency with unsubscribe all
34	Use toasts, remove email bar at top	Video
35	Call it Communication Preferences
36	Combine required conent into one card
37	Be more direction with language on required comms
38	Make the navbar sticky!
39	Put favorites above order status
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